Guzema is a brand of handcrafted fine jewelry from Ukraine. Among celebrities who wore Guzema are the First Lady of Ukraine –

Olena Zelenska Olena Volodymyrivna Zelenska (;russian: Елена Владимировна Зеленская, , Elena Vladimirovna Zelenskaya, born 6 February 1978) is a Ukrainian architect and screenwriter who is the current First Lady of Ukraine as the ...

President of the European Parliament President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...

–

Roberta Metsola Roberta Metsola (; née Tedesco Triccas; born 18 January 1979) is a Maltese politician serving as President of the European Parliament since January 2022. Metsola was first elected to as a Member of the European Parliament (MEP) in 2013, and bec ...

, actresses

Katheryn Winnick Katheryn Winnick (born December 17, 1977) is a Canadian actress. She is known for her starring roles in the television series ''Vikings'' (2013–2020), ''Wu Assassins'' (2019), and '' Big Sky'' (2020–present), and her recurring role on the tele ...

Hannah Waddingham Hannah Waddingham (born 28 July 1974) is a British actress and singer. She is best known for playing Rebecca Welton in the comedy series ''Ted Lasso'' (2020–present), for which she won the Primetime Emmy Award for Outstanding Supporting Actres ...

, Kim Catrall,

Milla Jovovich Milica Bogdanovna Jovovich; sr-Latn, Milica Bogdanovna Jovović; russian: Милица Богдановна Йовович; uk, Милиця Богданoвна Йовович ( ; born December 17, 1975), known professionally as Milla Jovo ...

and others. It was honoured as the Best Startup at the

Elle Style Awards The Elle Style Awards are an awards ceremony hosted annually by ''Elle'' magazine. List of award winners 2017 The 2017 edition of the Elle Style Awards took place on 13 February 2017. * Style Influencer of the Year: Debbie Harry * TV Actress of t ...

in 2017.

History

Guzema was officially launched in 2016. In 2017, the first Guzema flagship boutique was opened in

Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper, Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the List of European cities by populat ...

. Following this year, the brand introduced its ''Charity Chain,'' proceeds from sales of which were transferred to the ’Tvoya Opora’ foundation to help the needs of children suffering from heart conditions. In November 2017, the Guzema team was honored with the Best Startup award at

. In the summer of 2018, the brand was presented at

Los Angeles Fashion Week Fashion Week in Los Angeles occurs biannually. Multiple show producers hold events throughout the Greater Los Angeles area each March and October. Traditionally, the City of Los Angeles identified the third weekend of those respective months as t ...

. In the same year, the ''Love It Rhythm'' jewelry capsule collection, created in collaboration with Ukrainian artist

Monatik Dmytro Monatyk ( uk, Дмитро «Діма» Монатик; born 1 April 1986 in Lutsk), professionally known as MONATIK, is a Ukrainian singer, songwriter, dancer, composer. He opened the first semi-final of the Eurovision Song Contest 2017 ...

, won the

in the ‘Fashion Collaboration’ category. Guzema also collaborated with

Kateryna Kukhar Kateryna Ihorivna Kukhar ( uk, Катерина Ігорівна Кухар, born 18 January 1982, Kyiv) is a Ukrainian prima ballerina of the National Opera of Ukraine. Merited Artiste of Ukraine (since 2012). People's Artiste of Ukraine (sinc ...

– prima ballerina of the National Academic Opera and Ballet Theater of Ukraine on the ''Prima'' collection. In 2021, Valeriya Guzema established Guzema Foundation – a charitable organization that assists children receiving treatment at the Chernihiv Regional Children's Hospital. With the start of the full scale Russian invasion in 2022, the brand suspended its operations and directed all its resources to volunteer activities. In June 2022, the brand designed two collections dedicated to liberty and Ukrainian heritage – ''Freedom'' and ''Spadok''. All proceeds from the sales of ''Freedom'' collection items are continuously being donated to Guzema Foundation. During the

Eurovision song contest The Eurovision Song Contest (), sometimes abbreviated to ESC and often known simply as Eurovision, is an international songwriting competition organised annually by the European Broadcasting Union (EBU), featuring participants representing pr ...

held in May 2023 the brand was worn by host

References

{{Reflist Ukrainian companies established in 2016 Jewellery companies of Ukraine