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''Guter Rat'' (
German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...
: ''Good Advice'') is a monthly business and consumer magazine published first in the
German Democratic Republic German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...
(GDR). The magazine is one of three East German magazines which have survived
German reunification German reunification (german: link=no, Deutsche Wiedervereinigung) was the process of re-establishing Germany as a united and fully sovereign state, which took place between 2 May 1989 and 15 March 1991. The day of 3 October 1990 when the Ge ...
, including '' Eulenspiegel'' and ''das Magazin''.


History and profile

''Guter Rat'' was first published in the German Democratic Republic. The first issue appeared in
Leipzig Leipzig ( , ; Upper Saxon: ) is the most populous city in the German state of Saxony. Leipzig's population of 605,407 inhabitants (1.1 million in the larger urban zone) as of 2021 places the city as Germany's eighth most populous, as wel ...
in November 1945. The magazine was owned by Otto Beyer Verlag and was published by the company on a quarterly basis during this period. Following reunification ''Guter Rat'' began to be published monthly by the Gong Verlag. Then its publisher became the Super Illu, and the magazine also became part of the
Hubert Burda Media Hubert Burda Media Holding is a German media group with headquarters in Offenburg. It originated as a small printing business, founded by Franz Burda Snr in Philippsburg, in 1903. In 1986, the corporate group was divided up between Franz Jnr, ...
in December 2000. It has its headquarters in
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
.


Content and editors

''Guter Rat'' was a
socialist Socialism is a left-wing economic philosophy and movement encompassing a range of economic systems characterized by the dominance of social ownership of the means of production as opposed to private ownership. As a term, it describes the e ...
consumer magazine when it was published in the GDR. During this period the magazine provided its readers with financial advice that was not related to their needs, but what the editors felt was significant. For instance, the magazine reinforced the use of plastic goods in line with the policies of the state. In June 2010 the magazine was redesigned to expand its coverage. Werner Zedler served as the
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...
of ''Guter Rat'' who was appointed to the post in 1998. As of 2015 Robert Schneider was the editor-in-chief of the monthly.


Circulation

In 2000 ''Guter Rat'' sold 230,000 copies. The magazine was the best-selling business magazine in Germany with a circulation of 264,000 copies in 2005. Its circulation was 266,000 copies in 2006. In 2010 the monthly sold 285,232 copies. During the fourth quarter of 2014 its circulation was 193,784 copies.


See also

List of magazines in Germany The following is an incomplete list of current and defunct magazines published in Germany. Their language may be German or other languages. 0-9 *'' 11 Freunde'' *'' 1000°'' *'' 5vor12'' A *''ABC-Zeitung'' *'' Abenteuer Archäologie'' *'' AB ...


References


External links

* * {{DEFAULTSORT:Guter Rat 1945 establishments in Germany Business magazines published in Germany Consumer magazines Mass media in East Germany Former state media German-language magazines Magazines established in 1945 Magazines published in Berlin Magazines published in Leipzig Monthly magazines published in Germany Quarterly magazines published in Germany Socialist magazines