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Maradona Yeboah Adjei (born May 7, 1987), known by his
stage name A stage name is a pseudonym used by performers and entertainers—such as actors, comedians, singers, and musicians. Such professional aliases are adopted for a wide variety of reasons and they may be similar, or nearly identical, to an individu ...
s Guru and Gurunkz, is a
Ghanaian Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in Ghana–Ivory Coast border, the west, Burkina ...
rapper Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
and
fashion designer Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
. Guru NKZ is a successful
hiplife Hiplife is a Ghanaian musical style that fuses Ghanaian culture and hip hop. Recorded predominantly in the Ghanaian Akan language, hiplife is rapidly gaining popularity in the 2010s throughout West Africa and abroad, especially in the United K ...
artist in
Ghana Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in the west, Burkina Faso in the north, and To ...
. He is known for his contemporary hiplife
rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
style that combines English and Ghanaian indigenous languages. Guru's breakthrough was in 2011 when his hit song "Lapaz Toyota" appeared on the Ghanaian music charts. Guru's is considered a
contemporary Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from approximately 1945 to the present. Contemporary history is either a subset of the late modern period, or it is o ...
hiplife artist, as his songs venture new ground in the
Ghanaian music There are many styles of traditional and modern music of Ghana, due to Ghana's worldwide geographic position on the African continent. The best known modern genre originating in Ghana is Highlife. So many years, Highlife was the preferred mus ...
scene mixing hip-hop,
Afrobeats Afrobeats (not to be confused with Afrobeat or Afroswing), or Afro-pop or Afro-fusion (or Afropop or Afrofusion), is an umbrella term to describe popular music from West Africa and the diaspora that initially developed in Nigeria, Ghana, and ...
,
Highlife Highlife is a music genre that started in present-day Ghana in the 19th century, during its Gold Coast (British colony), history as a colony of the British Empire and through its trade routes in coastal areas. It describes multiple local fusions ...
, and
Dancehall Dancehall is a genre of Jamaican popular music that originated in the late 1970s. Initially, dancehall was a more sparse version of reggae than the roots style, which had dominated much of the 1970s.Barrow, Steve & Dalton, Peter (2004) "The Rou ...
sounds.


Early life

Guru was born on May 7, 1987, in
Accra Accra (; tw, Nkran; dag, Ankara; gaa, Ga or ''Gaga'') is the capital and largest city of Ghana, located on the southern coast at the Gulf of Guinea, which is part of the Atlantic Ocean. As of 2021 census, the Accra Metropolitan District, , ...
and grew up in the small town of
Nkoranza Nkoranza (or Nkoransa) is a town located in the mid-north of Ghana. It is the district capital of the Nkoranza District in the Bono East Region. A leading Brong town, the town led the 1892-93 Brong rebellion against the Ashanti. Nkoranza is a ...
, in the Brong/Ahafo Region in Ghana. As a child, he attended the Reverend John Teye Memorial Institute and went to secondary school in Apam. He continued his education at NIIT and IPMC studying architecture and computer networking. Afterwards, he attended Zenith College in Accra, Ghana to study marketing. Guru says his interest in music started when he was very young, but he did not pursue it as a career until he found himself performing at large events while in school like Miss SSS, a national contest in Ghana. He also made appearances on national radio programs. Guru was the first artist to win the WAPPI Talent Discovery Program in 2008, a national contest seeking underground music artist.


Music career

Guru recorded his first mixtape video with Ghanaian music artist Sarkodie in late 2009. His first major feature, bringing him into the national spotlight, was on Obrafour's song "Kasiebo", where he was named best featured artist by 4Syte TV Music Video Awards. He came out with his first studio album titled ''Platform'', which also featured Sarkodie. ''Platform'' received six Vodafone Ghana Music Award nominations. In 2011, he released the single "Lapaz Toyota". Influenced by the
Azonto Azonto is a dance and music genre from Ghana. Ghana News Agency cites their study which found out the dance is connected to the traditional Ga dance Kpanlogo, associated with the coastal towns in the country such as Chorkor, James Town, Tesh ...
style sounds, the song became a hit. It was referenced by politicians during campaigns, and played at the Big Brother Africa finals. The video for the song was awarded the best male act by the
City People Entertainment Awards City People Entertainment Awards are an annual accolade presented by ''City People Magazine'' to honour Nigerian and Ghanaian entertainers. The first edition was held in Abeokuta, Ogun State on June 14, 2009. The event was hosted by Governor Gbe ...
. The same year he also released the single "Karaoke". In 2013, Guru came out with six singles: "Amen", "Azonoto Boys", "Abena", "Nkwada Nkwada" and "Alkayida (Boys Abre)". "Alkayida (Boys Abre)" came under fire from the government when some officials claimed it "promoted terrorism" because of the similarity of the song's title to terrorist organization
Al-Qaeda Al-Qaeda (; , ) is an Islamic extremism, Islamic extremist organization composed of Salafist jihadists. Its members are mostly composed of Arab, Arabs, but also include other peoples. Al-Qaeda has mounted attacks on civilian and military ta ...
. Guru refuted the ban, claiming it was a song meant to encourage hard work not violence saying, "Ghana is a peaceful country so why would I do a song to promote violence. I thought carefully about the song before coming out with it." In 2015, Guru collaborated with Sarkodie on the song "Baggy Jeans". At the 2015
Ghana Music Awards The Ghana Music Awards, currently known as the Vodafone Ghana Music Awards (VGMAs) for sponsorship reasons, is an annual music awards event in Ghana established in 1999 by a local event organizer and planner company known as CharterHouse to origi ...
, he received a nomination forhiplife/hip-hopp artist of the year and best hiplife song of the year for "Pooley Swag". He was described by hip-hop artist
Jidenna Jidenna Theodore Mobisson (born May 4, 1985), known mononymously as Jidenna, is an American rapper and singer. In 2015, Jidenna released two singles, "Classic Man" (featuring Roman GianArthur and Kendrick Lamar) and " Yoga" (with Janelle Monáe ...
as one of the greatest hip-hop artist in Africa along with WizKid, Don Jazzy and Akon. In spite of several nominations for music awards, including four major categories in the 2015 4Syte Music Video Awards in 2015, Guru has yet to win any causing some to wonder if there is some inner industry turmoil.http://radiomaxxonline.com/guru-sarkodie-to-release-baggy-jeans-ahead-of-vgma/ In 2018, Guru released his album ''Journey of Judah'' featuring
Harrysong Harrison Tare Okiri, better known by his stage name Harrysong, is a Nigerian singer, songwriter and instrumentalist who rose to fame after his tribute song to Nelson Mandela won the "Most Downloaded Callertune Award" at The Headies 2013. Harryson ...
, Sarkodie, Lil Shaker and
Ofori Amponsah Samuel Ofori Amponsah (born March 2, 1974), also known by the name Mr. All 4 Real, is a Ghanaian singer-songwriter from Agogo, Ashanti Region, Ghana. Throughout his career, he has released fourteen solo albums, the most recent being "Million Dol ...
.


Personal life


Humanitarian work

Guru participates on issues concerning environmental health. In March 2016 he joined other artists, advocating for a clean environment, mentioning that it was the best prevention against diseases like malaria.http://ghanamusicawards.com/2016/03/08/guru-and-vvip-promotes-cleaning-our-environment/


Discography


References

{{reflist Ghanaian rappers 1987 births Living people