''Guestward, Ho!'' is an American

sitcom A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use ne ...

which aired on the

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

network Network, networking and networked may refer to: Science and technology * Network theory, the study of graphs as a representation of relations between discrete objects * Network science, an academic field that studies complex networks Mathematics ...

in the 1960-1961 television season. It was based on the 1956 comic memoir of the same title by New Mexico dude ranch operator Barbara "Babs" Hooton, written in cooperation with ''

Auntie Mame ''Auntie Mame: An Irreverent Escapade'' is a 1955 novel by American author Patrick Dennis chronicling the madcap adventures of a boy, Patrick, growing up as the ward of his Aunt Mame Dennis, the sister of his dead father. The book is often desc ...

'' author

Patrick Dennis Edward Everett Tanner III (18 May 1921 – 6 November 1976), known by the pseudonym Patrick Dennis, was an American author. His novel '' Auntie Mame: An irreverent escapade'' (1955) was one of the bestselling American books of the 20 ...

. The series altered the characters' family name from "Hooton" to "Hooten."

Overview

The premise revolves around a

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

family, the Hootens, who tire of the

urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...

lifestyle and relocate to operate a

dude ranch A guest ranch, also known as a dude ranch, is a type of ranch oriented towards visitors or tourism. It is considered a form of agritourism. History Guest ranches arose in response to the romanticization of the American West that began to occur ...

New Mexico ) , population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano) , seat = Santa Fe , LargestCity = Albuquerque , LargestMetro = Tiguex , OfficialLang = None , Languages = English, Spanish ( New Mexican), Navajo, Ker ...

. Having bought the place unseen, they find it needs considerably more work than they were led to believe. The Hootens befriend the American Indian "Hawkeye" whose "trading post" was the only source of supplies in the vicinity. Hawkeye, played by

J. Carrol Naish Joseph Patrick Carrol Naish (January 21, 1896 – January 24, 1973) was an American actor. He appeared in over 200 credits during the Golden Age of Hollywood. Naish received two Oscar nominations for his supporting roles in the films '' Sahara ...

, was a rather cynical Indian who sold Indian-looking

trinket A trinket may refer to: * A small showy piece of jewellery, such as a jewel or a ring. * Trinket Island, an island of the Nicobar Islands ** Trinket (village), a village on the island * Trinket snake, common name for ''Elaphe helena'', a species of ...

s mass-produced in

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...

, and who frequently read ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'', seemingly in search of a way to purchase the country and return it to its "rightful owners".

Jeanette Nolan Jeanette Nolan (December 30, 1911 – June 5, 1998) was an American actress. Nominated for four Emmy Awards, she had roles in the television series '' The Virginian'' (1962–1971) and ''Dirty Sally'' (1974), and in films such as ''Macbeth'' ...

guest starred as Mrs. Winslow in the 1961 episode "Hawkeye's First Love".

Earle Hodgins Earle Hodgins (October 6, 1893 – April 14, 1964) was an American actor. Career Early in his career, Hodgins was active in stock theater, including working in the Ralph Cloninger troupe of Salt Lake City, Utah, and the Siegel Stock compan ...

appeared in at least three episodes as the 67-year-old ranch wrangler named "Lonesome". In the episode "Lonesome's Gal",

ZaSu Pitts Zasu Pitts (; January 3, 1894 – June 7, 1963) was an American actress who starred in many silent dramas, including Erich von Stroheim's epic 1924 silent film ''Greed'', and comedies, transitioning successfully to mostly comedy films with the ...

, formerly of ''

The Gale Storm Show ''The Gale Storm Show'' is an American sitcom starring Gale Storm. The series premiered on September 29, 1956, and ran until 1960 for 125 half-hour black-and-white episodes, initially on CBS and in its last year on ABC. Its title is also seen as ...

'', played his romantic interest.

Jody McCrea Joel Dee "Jody" McCrea (September 6, 1934 – April 4, 2009) was an American actor. He was the son of actors Joel McCrea and Frances Dee. Early life McCrea was born in Los Angeles, California, the son of actors Joel McCrea and Frances Dee. ...

, whose ''

Wichita Town ''Wichita Town'' is a half-hour western television series starring Joel McCrea, Jody McCrea, Carlos Romero, and George Neise that aired on NBC from September 30, 1959, until April 6, 1960. Joel McCrea played Marshal Mike Dunbar, in charge of ...

'', an NBC

western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...

series in which he starred with his father,

Joel McCrea Joel Albert McCrea (November 5, 1905 – October 20, 1990) was an American actor whose career spanned a wide variety of genres over almost five decades, including comedy, drama, romance, thrillers, adventures, and Westerns, for which he beca ...

, ended in 1960, was cast as an Indian, "Danny Brave Eagle", in the 1961 episode entitled "The Wrestler". The second episode was entitled "You Can't Go Home Again", borrowing from

Thomas Wolfe Thomas Clayton Wolfe (October 3, 1900 – September 15, 1938) was an American novelist of the early 20th century. Wolfe wrote four lengthy novels as well as many short stories, dramatic works, and novellas. He is known for mixing highly origin ...

novel A novel is a relatively long work of narrative fiction, typically written in prose and published as a book. The present English word for a long work of prose fiction derives from the for "new", "news", or "short story of something new", itsel ...

, ''

You Can't Go Home Again ''You Can't Go Home Again'' is a novel by Thomas Wolfe published posthumously in 1940, extracted by his editor, Edward Aswell, from the contents of his vast unpublished manuscript ''The October Fair''. It is a sequel to ''The Web and the Rock'', ...

''. The series finale was "No Place Like Home".

Background

''Guestward, Ho!'' initially began at CBS in 1958, with

Vivian Vance Vivian Vance (born Vivian Roberta Jones; July 26, 1909 – August 17, 1979) was an American actress and singer best known for playing Ethel Mertz on the sitcom ''I Love Lucy'' (1951–1957), for which she won the Primetime Emmy Award for Outst ...

and Leif Erickson as the Hootens, an older childless couple.

Desilu Desilu Productions () was an American television production company founded and co-owned by husband and wife Desi Arnaz and Lucille Ball. The company is best known for shows such as ''I Love Lucy'', ''The Lucy Show'', ''Mannix'', ''The Untouchabl ...

had developed the pilot specifically for Vance, who had portrayed

Ethel Mertz Ethel Mae Mertz (née Potter) (alternately Ethel Louise, Ethel May, and Ethel Roberta), played by Vivian Vance, is one of the four main fictional characters in the highly popular 1950s American television sitcom ''I Love Lucy''. Ethel is the middle ...

on the hit CBS/Desilu sitcom ''

I Love Lucy ''I Love Lucy'' is an American television sitcom that originally aired on CBS from October 15, 1951, to May 6, 1957, with a total of 180 half-hour episodes, spanning six seasons. The show starred Lucille Ball, her husband, Desi Arnaz, along with ...

'' from 1951 to 1957, and its later followup specials. Vance had rejected doing an ''I Love Lucy'' spin-off focusing on Ethel and

Fred Mertz Frederick Hobart Mertz, played by William Frawley, is a fictional character in the 1950s American sitcom ''I Love Lucy''. Character Fred was born and raised on a farm in the Midwest; in one episode, Ethel says that Fred's mother comes to visit on ...

, in favor of doing the ''Guestward, Ho!'' pilot. However, upon viewing the pilot, CBS executives felt that Vance had become so typecast in her Ethel Mertz role that she was unconvincing playing a leading character in her own situation comedy; one executive allegedly said "I kept waiting for Lucy to come in" after viewing the pilot. As a result, CBS rejected the series. Desilu eventually retooled the pilot, this time with

Joanne Dru Joanne Dru (born Joan Letitia LaCock;Known as Joan Lacock in th1930 United States census/ref> January 31, 1922 – September 10, 1996) was an American film and television actress, known for such films as '' Red River'', ''She Wore a Yellow Ribbo ...

and Mark Miller as the Hottens, now a younger couple (with Babs being a former model).

Flip Mark Philip Mark Goldberg (born December 22, 1948) is an American film and television actor. He is known for playing the role of Brook Hooten in the American sitcom TV series ''Guestward, Ho!''. Life and career Mark was born in New York City. At th ...

was cast as their son, Brook Hooten, a character created in the retooling. ABC bought this pilot, and slated it for its Thursday evening schedule with ''

The Donna Reed Show ''The Donna Reed Show'' is an American sitcom starring Donna Reed as the middle-class housewife Donna Stone. Carl Betz co-stars as her pediatrician husband Dr. Alex Stone, and Shelley Fabares and Paul Petersen as their teenage children, Mary an ...

''.

Ralston-Purina Ralston Purina Company was a St. Louis, Missouri,–based American conglomerate with substantial holdings in animal feed, food, pet food, consumer products, and entertainment. On December 12, 2001, it merged with Swiss food-giant Nestlé's Fris ...

served as the primary sponsor, with

7 Up 7 Up (stylized as 7up outside North America) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper although the beverage is internationally distributed by PepsiCo. 7 Up comp ...

as an alternate sponsor. The program ran opposite ''

Outlaws An outlaw is a person living outside the law. Outlaws or The Outlaws may also refer to: Film and television Film * ''The Outlaws'' (1950 film), an Italian crime film * ''Outlaws'' (1985 film), a French film * ''The Outlaws'' (2017 film), a Sou ...

'' on NBC, and later in the season, against fellow Desilu program ''

The Ann Sothern Show ''The Ann Sothern Show'' is an American sitcom starring Ann Sothern that aired on CBS for three seasons from October 6, 1958, to March 30, 1961. Created by Bob Schiller and Bob Weiskopf, the series was the second starring vehicle for Sothern, who ...

'' on CBS. ABC ultimately canceled the series following one season, replaced with ''

The Adventures of Ozzie and Harriet ''The Adventures of Ozzie and Harriet'' is an American television sitcom that aired on ABC from October 3, 1952, to April 23, 1966, and starred the real-life Nelson family. After a long run on radio, the show was brought to television, where it ...

'' in its timeslot.

Guest stars

William Bakewell William Bakewell (May 2, 1908 – April 15, 1993) was an American actor who achieved his greatest fame as one of the leading juvenile performers of the late 1920s and early 1930s. Early years Bakewell was a native of Los Angeles, where he at ...

Madge Blake Madge Blake (née Cummings; May 31, 1899 – February 19, 1969) was an American character actress best remembered for her role as Larry Mondello's mother, Margaret Mondello, on the CBS/ ABC sitcom '' Leave It to Beaver'', as Flora MacMichael on ...

Frank Cady Frank Randolph Cady (September 8, 1915 – June 8, 2012) was an American actor best known for his role as storekeeper Sam Drucker in three American television series during the 1960s – ''Petticoat Junction'', ''Green Acres'', and ' ...

* Richard Deacon *

Kathleen Freeman Kathleen Freeman (February 17, 1923August 23, 2001) was an American actress. In a career that spanned more than 50 years, she portrayed acerbic maids, secretaries, teachers, busybodies, nurses, and battle-axe neighbors and relatives, almost in ...

Ned Glass Nusyn "Ned" Glass (April 1, 1906 – June 15, 1984) was a Polish-born American character actor who appeared in more than eighty films and on television more than one hundred times, frequently playing nervous, cowardly, or deceitful characters. ...

* Charles Lane *

Carole Mathews Carole Mathews (born Jean Deifel, also credited as Jeanne Francis; September 13, 1920 – November 6, 2014) was an American film and television actress. Early years Born in Montgomery, Illinois, near Chicago, Mathews lived with her grandmothe ...

Louis Nye Louis Nye (May 1, 1913 – October 9, 2005) was an American comedic actor. He was an entertainer to the troops during World War II and is best known for his work on countless television, film and radio programs. Early years He was born Louis ...

Stafford Repp Stafford Alois Repp (April 26, 1918November 5, 1974) was an American actor best known for his role as Police Chief Miles Clancy O'Hara on ABC's ''Batman'' television series. Career Soon after the December 7, 1941 attack on Pearl Harbor, he serv ...

Natalie Schafer Natalie Schafer (November 5, 1900 – April 10, 1991) was an American actress, known for her role as Lovey Howell on the sitcom ''Gilligan's Island'' (1964–1967). Early life and career Natalie Schafer was born on November 5, 1900, in Manhatta ...

Willard Waterman Willard Lewis Waterman (August 29, 1914 – February 2, 1995)Cox, Jim (2008). ''This Day in Network Radio: A Daily Calendar of Births, Debuts, Cancellations and Other Events in Broadcasting History''. McFarland & Company, Inc. . was an American ...

* Adam Williams *

William Windom William Windom (May 10, 1827January 29, 1891) was an American politician from Minnesota. He served as U.S. Representative from 1859 to 1869, and as U.S. Senator from 1870 to January 1871, from March 1871 to March 1881, and from November 1881 ...

* Adam West

Episodes

References

Brooks, Tim and Marsh, Earle, ''

The Complete Directory to Prime Time Network and Cable TV Shows 1946–Present ''The Complete Directory to Prime Time Network and Cable TV Shows, 1946–Present'' is a trade paperback reference work by the American television researchers Tim Brooks and Earle Marsh, first published by Ballantine Books in 1979. History Tha ...

External links