Gudrun Sjödén is a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

fashion label and retail chain. In 2016 the company is headquartered in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

, and has 12 stores in Sweden, Norway, Denmark, Finland, the UK and the US, and via a Germany subsidiary, six stores in Germany. The company produces and sells fashion clothing an textiles using natural materials, and unusual in fashion labels for offering sizes up to XXL.

History

In 1976,

Gudrun Sjödén Gudrun Sjödén (born 5 June 1941) is a Swedish fashion designer. Sjödén grew up in the village of Julita in Södermanland, and studied textile and fashion at Konstfack from 1958 to 1963. She married photographer Björn Sjödén (1940-2016) i ...

, a 1963 graduate of

Konstfack Konstfack, or University of Arts, Crafts and Design, is a university college for higher education in the area of art, crafts and design in Stockholm, Sweden. History Konstfack has had several different names since it was founded in 1844 by the e ...

College of Arts and Design in

,"Gudrun Sjödén Celebrates 40 Years in Business With New Book and Two Honors"
''WWD'', 5 May 2016 By Rosemary Feitelberg working with her husband Bjorn, opened a store in Stockholm on Regeringsgatan selling clothing of her own design. By 1978 the pair had mail order sales of SEK 2 million. Gudrun historia

In 1981 Sjödén established mail order sales in Germany with her sister, Christina Rådevik, and between 1983 and 1990 they opened two stores in the USA, as well as stores in

Zirndorf Zirndorf () is a town, which is part of the district of Fürth. It is located in northern Bavaria, Germany in the Regierungsbezirk of Middle Franconia. Neighbouring municipalities The following towns and municipalities share borders with Zirn ...

Gothenburg Gothenburg (; abbreviated Gbg; sv, Göteborg ) is the second-largest city in Sweden, fifth-largest in the Nordic countries, and capital of the Västra Götaland County. It is situated by the Kattegat, on the west coast of Sweden, and has ...

and

Nuremberg Nuremberg ( ; german: link=no, Nürnberg ; in the local East Franconian dialect: ''Nämberch'' ) is the second-largest city of the German state of Bavaria after its capital Munich, and its 518,370 (2019) inhabitants make it the 14th-largest ...

.http://www.svd.se/naringsliv/branscher/handel-och-tjanster/kulturtanten-ska-satta-farg-pa-new-york_7971272.svd SvD In 1993 the company began selling a home textiles collection. Over the next several years the mail order business was expanded to Norway and the United Kingdom. In 2003 a store was opened on Stora Nygatan in Stockholm, selling fashion, home textiles and flowers. In 2004 Sjödén opened a store in Malmö, Sweden and she was named “Entrepreneur of the Year” by Stockholm Business Week magazine. In 2005 Sjödén was awarded the Stockholm Chamber of Trade "World Class Prize". Stores were later opened in

Hamburg (male), (female) en, Hamburger(s), Hamburgian(s) , timezone1 = Central (CET) , utc_offset1 = +1 , timezone1_DST = Central (CEST) , utc_offset1_DST = +2 , postal ...

Oslo Oslo ( , , or ; sma, Oslove) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of ...

, Copenhagen and Stuttgart. In 2007 Sjödén was presented by King Carl Gustaf of Sweden with His Majesty the King's medal,

Litteris et Artibus Litteris et Artibus is a Swedish royal medal established in 1853 by Charles XV of Sweden, who was then crown prince. It is awarded to people who have made important contributions to culture, especially music, dramatic art and literature. The ob ...

, for her contribution as a fashion designer. After 2009 the Gudrun Sjödén company continued to expand, opening various stores and a warehouse. Sales reached half a billion Swedish kronor by 2011, and the company employed about 230 people. In 2011, Thomas Hedström was named CEO, while Sjödén remained Creative Director and Head of Design. In 2011, the company had a turnover of SEK 500 million, and about 230 direct employees within the group. In 2012 Sjödén was presented with ELLE magazine's Sustainability Award and also the Businesswoman of the Year Award from BPW, Business and Professional Women Sweden. She carried out environmental work at the

Parsons School of Design Parsons School of Design, known colloquially as Parsons, is a private art and design college located in the Greenwich Village neighborhood of New York City. Founded in 1896 after a group of progressive artists broke away from established Manhatt ...

in New York City, and in 2013 was awarded the Kungliga Patriotiska Sällskapet (The Royal Patriotic Society) Business Medal. They opened in the UK in 2012. In 2011, the company had a turnover of SEK 500 million, and about 230 direct employees within the group.

References

{{DEFAULTSORT:Gudrun Sjöden 1976 establishments in Sweden Swedish brands Clothing retailers of Sweden Companies based in Stockholm Clothing brands of Sweden Retail companies established in 1976