Guangdong Loongon Animation & Culture Co., Ltd. (), often referred to as Loongon, is a Chinese children's toy manufacturer based in Guangdong and founded in 2003. Loongon and its family of brands, including Lepin and Cogo are known for producing
Lego-compatible brick sets. Loongon is publicly listed as of 2014 as stock 831015 on the Chinese stock exchange known as the
National Equities Exchange and Quotations
The National Equities Exchange And Quotations (NEEQ) is a Chinese over-the-counter system for trading the shares of a public limited company () that is not listed on either the Shenzhen or Shanghai stock exchanges. The NEEQ exchange was also nickn ...
.
Brands
The Loongon is the manufacturer and distributor of the following brands in North America and Europe:
* Loongon
* Kid's Dough
* Huimei Plastic Building Blocks
Lego-compatible:
* Cogo Plastic Building Blocks
* Lepin
Controversies and legal issues
Loongon was sued by
Lego for the manufacturing and distribution of copied Lego IP. Lego won the lawsuit and working with the Chinese Police to track down any more counterfeit factories producing bricks.
Lepin, a Loongon sub-brand, is accused by some Lego fan builders of taking their designs and creating commercial Lepin sets without permission.
See also
*
Lego clone
frame, Mega Bloks building block (above) and Lego building brick (below)
Best-Lock and Lego bricks compared. From left, Best-Lock followed by Lego repeated.
A Lego clone is a line or brand of children's construction blocks which is mechanica ...
References
{{Reflist
External links
Loongon Website (Chinese)
Construction toys
Companies listed on the National Equities Exchange and Quotations
Companies based in Guangdong