Grupo Lala is a Mexican dairy company, founded in 1949 in Torreón, Coahuila. The company is headquartered in
Gómez Palacio
Gómez (frequently anglicized as Gomez) is a common Spanish patronymic surname meaning "son of Gome". The Portuguese and Old Galician version is Gomes, while the Catalan form is Gomis. The given name ''Gome'' is derived from the Visigothic word ...
,
Durango
Durango (), officially named Estado Libre y Soberano de Durango ( en, Free and Sovereign State of Durango; Tepehuán: ''Korian''; Nahuatl: ''Tepēhuahcān''), is one of the 31 states which make up the 32 Federal Entities of Mexico, situated in ...
. Together with its acquisition of Dairy Farmers of America subsidiary National Dairy (of which it owns 87.5%) is one of the largest dairy companies in the world.
History
The company was founded in 1949 in Torreón, Coahuila. It expanded into the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
in 2008, acquiring a manufacturing plant in Omaha, Nebraska, and in 2009, LALA acquired National Dairy, Farmland Dairies and Promised Land. The company's Chairman is Eduardo Tricio and the CEO is Arquimedes Celis Ordaz. LALA is now the largest dairy company in Latin America. The company name makes reference to its origin "La Laguna", a region located in Northern Mexico where the Mayran Lagoon is located.
Grupo Lala was listed 12th in Dairy Foods magazine's list of the top 100 North American dairies. It was the only dairy from Mexico to be listed in the top 100.
Grupo Lala purchased National Dairy from Dairy Farmers of America, Inc. (DFA), in 2009. Prior to its purchase by Grupo Lala, National Dairy encompassed numerous dairy brands including: Borden, Dairy Fresh, Velda Farms, Flav-O-Rich, Sinton's, Cream O’ Weber, Meyer Dairy, Dairymen's, Coburg Dairy, Goldenrod and Georgia Soft Serve Delights.
In 2009, Grupo Lala purchased National Dairy Holdings L.P. from the
Dairy Farmers of America
Dairy Farmers of America Inc. (DFA) is a national milk marketing cooperative in the United States. DFA markets members' raw milk and sells milk and derivative products (dairy products, food components, ingredients and shelf-stable dairy products) ...
. In 2011, Grupo Lala spun off its American operations under the name Laguna Dairy (now
Borden Milk Products
Borden Dairy Company is an American dairy processor and distributor headquartered in Dallas, Texas. Established in 2009,Buss, Dale. "Yogurting on the Go: 5 Questions with LALA Director of Marketing Desiree Johnson". brandchannel.com. March 18, 2016.
On Feb. 23, 2016, LALA Yogurt Smoothies were featured as the sponsor of a comedy sketch on Jimmy Kimmel Live, in which Jimmy's sidekick Guillermo Rodriguez is tricked into jumping over a pit of live snakes.
On March 4, 2016, LALA Yogurt Smoothies were the commercial sponsors of another well-received comedy skit, this time on Conan featuring Conan's prop Master Bill Tull.
LALA was also the featured sponsor for a game sketch called "View Your Tune" in March on ABC's The VIew. The segment was hosted by Paul Shaffer.
Vigor
Vigor or vigour may refer to:
Companies
* Vigor S.A., a Brazilian food company
* Vigor Industrial, an American shipbuilding, ship repair, and industrial service provider in the Pacific Northwest and Alaska
** Vigor Shipyards, four shipyards in Was ...
Torreón
Torreón () is a city and seat of Torreón Municipality in the Mexican state of Coahuila. As of 2021, the city's population was 735,340. The metropolitan population as of 2015 was 1,497,734, making it the ninth-biggest metropolitan area in the ...
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Monterrey
Monterrey ( , ) is the capital and largest city of the northeastern state of Nuevo León, Mexico, and the third largest city in Mexico behind Guadalajara and Mexico City. Located at the foothills of the Sierra Madre Oriental, the city is anchor ...
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Guadalajara
Guadalajara ( , ) is a metropolis in western Mexico and the capital of the list of states of Mexico, state of Jalisco. According to the 2020 census, the city has a population of 1,385,629 people, making it the 7th largest city by population in Me ...
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Mexico City
Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...
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Irapuato
Irapuato is a Mexican city (and municipality) located at the foot of the Arandas Hill (in Spanish: ''Cerro de Arandas''), in the central region of the state of Guanajuato. It lies between the Silao River and the Guanajuato River, a tributary of t ...
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Mazatlán
Mazatlán () is a city in the Mexican state of Sinaloa. The city serves as the municipal seat for the surrounding ''municipio'', known as the Mazatlán Municipality. It is located at on the Pacific coast, across from the southernmost tip of ...
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Veracruz
Veracruz (), formally Veracruz de Ignacio de la Llave (), officially the Free and Sovereign State of Veracruz de Ignacio de la Llave ( es, Estado Libre y Soberano de Veracruz de Ignacio de la Llave), is one of the 31 states which, along with Me ...
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Acapulco
Acapulco de Juárez (), commonly called Acapulco ( , also , nah, Acapolco), is a city and major seaport in the state of Guerrero on the Pacific Coast of Mexico, south of Mexico City. Acapulco is located on a deep, semicircular bay and has bee ...