Groupaction Inc. is a Canadian
advertising agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
at the centre of the
2004 Canadian sponsorship scandal. It was incorporated in 1983 as Groupaction Marketing Inc. and received its first federal advertising contract in 1994 with the
Canadian Radio-television and Telecommunications Commission (CRTC).
According to a 2006 news report by Canadian Broadcasting Corporation, following the
1995 referendum on Quebec sovereignty, rumours were heard about a fund being set up by the Canadian Government to support federalism.
Canadian Sponsorship scandal CBC October 26, 2006
By September 2004, John Gomery was heading an Gomery Commission, inquiry into the Canadian Federal Sponsorship Program.
See also
* Sponsorship scandal
The sponsorship scandal, AdScam or Sponsorgate, was a scandal in Canada that came as a result of a federal government " sponsorship program" in the province of Quebec involving the Liberal Party of Canada, which was in power from 1993 to 2006.
...
* Gomery Commission
The sponsorship scandal, AdScam or Sponsorgate, was a scandal in Canada that came as a result of a federal government " sponsorship program" in the province of Quebec involving the Liberal Party of Canada, which was in power from 1993 to 2006.
T ...
* Alfonso Gagliano
References
External links
Jean Brault head of Groupaction Marketing Inc. Retrieved October 7, 2012
The Sponsorship Program and the Gomery Inquiry The Canadian Encyclopedia. retrieved October 7, 2012
Advertising agencies of Canada
Marketing companies established in 1983
Political scandals in Canada
Companies based in Montreal
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