Groundhog Technologies is a privately held company founded in 2001 and is headquartered in Cambridge, Massachusetts, USA. As a spin-off of

MIT Media Lab The MIT Media Lab is a research laboratory at the Massachusetts Institute of Technology, growing out of MIT's Architecture Machine Group in the School of Architecture. Its research does not restrict to fixed academic disciplines, but draws from ...

, it was a semi-finalist in MIT's $50,000 Entrepreneurship Competition in 2000 and was incorporated the following year. The company received the first round of financing from major Japanese corporations and their venture capital arms in November 2002:

Marubeni (, OSE: 8002, NSE: 8002) is a ''sōgō shōsha'' (general trading company) headquartered in Nihonbashi, Chuo, Tokyo, Japan. It is one of the largest ''sogo shosha'' and has leading market shares in cereal and paper pulp trading as well as a st ...

, Yasuda Enterprise Development and Japan Asia Investment Co. It received second round of financing in 2004 and since then has become self-sustainable. Groundhog Inc., Groundhog Technologies Inc.’ operation center in Taiwan, went public in 2022 The company's products are built on top of its Mobility Intelligence Platform, which analyzes the locations,

Quality of Experience Quality of experience (QoE) is a measure of the delight or annoyance of a customer's experiences with a service (e.g., web browsing, phone call, TV broadcast).Qualinet White Paper on Definitions of Quality of Experience (2012). European Network on Q ...

, context, and lifestyles of subscribers in mobile operator's network. The intelligence about

geolocation Geopositioning, also known as geotracking, geolocalization, geolocating, geolocation, or geoposition fixing, is the process of determining or estimating the geographic position of an object. Geopositioning yields a set of Geographic coordinate s ...

is then applied to improve subscribers’ experience and enable applications such as

geomarketing In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities.

and

geotargeting In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/ zip code, organization, IP address, ISP, or other cri ...

. The company has leveraged its platform to enable operators to address the advertising and

data monetization Data monetization, a form of monetization, may refer to the act of generating measurable economic benefits from available data sources (analytics). Less commonly, it may also refer to the act of monetizing data services. In the case of analytics, ...

opportunity both internally and in partnership with third party retailers, advertisers, and ad networks.

Core Technologies

Groundhog Technologies launched its Mobility Intelligence platform based on

Chaos Theory Chaos theory is an interdisciplinary area of scientific study and branch of mathematics focused on underlying patterns and deterministic laws of dynamical systems that are highly sensitive to initial conditions, and were once thought to have co ...

and multi-dimensional modeling. The application of Chaos Theory gave rise to the company's mathematical models of subscribers' mobility and usage behavior, which can be used for different applications such as by mobile operators to optimize networks according to the user demands. According to Chaos Theory, some seemly random or chaotic signals may be converted to analyze in

phase space In dynamical system theory, a phase space is a space in which all possible states of a system are represented, with each possible state corresponding to one unique point in the phase space. For mechanical systems, the phase space usually ...

which can reveal the patterns behind it. The cases of most interest arise when the chaotic behavior shows patterns around an

attractor In the mathematical field of dynamical systems, an attractor is a set of states toward which a system tends to evolve, for a wide variety of starting conditions of the system. System values that get close enough to the attractor values remain ...

in the phase space. Based on the attractor in the phase space, data can be utilized from different space, time, and individuals for modeling and indoor geolocation. It is also found that the dimensional structure and characteristics of phase space can naturally neutralize the bias of positioning (based on techniques such as

triangulation In trigonometry and geometry, triangulation is the process of determining the location of a point by forming triangles to the point from known points. Applications In surveying Specifically in surveying, triangulation involves only angle me ...

or trilateration) caused by reasons such as multipath. That is, although each input is biased in some way, the observation from different dimensions and angles are biased in different ways. Combining multi-dimensional input in the phase space, based on the

Law of Large Numbers In probability theory, the law of large numbers (LLN) is a theorem that describes the result of performing the same experiment a large number of times. According to the law, the average of the results obtained from a large number of trials shou ...

it can average out the bias with different samples through dimensions, time, and individuals.{{cite web, title=System for constructing a mobility model for use in mobility management in a wireless communication system and method thereof, url=http://patents.justia.com/patent/8031676, website=Justia Patents, publisher=Justia Patents, accessdate=30 June 2014

References

Big data companies Telecommunications companies of the United States Wireless locating Marubeni Geomarketing

Core Technologies

See also

References