Greta Elisa Hofer (born 8 January 2000) is an Austrian
fashion model
A model is a person with a role either to promote, display or advertise commercial products (notably fashion clothing in fashion shows) or to serve as a visual aid for people who are creating works of art or to pose for photography. Thoug ...
.
Career
Hofer was spotted by a scout while out in
Innsbruck
Innsbruck (; bar, Innschbruck, label=Bavarian language, Austro-Bavarian ) is the capital of Tyrol (state), Tyrol and the List of cities and towns in Austria, fifth-largest city in Austria. On the Inn (river), River Inn, at its junction with the ...
, as well as via
Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
. After securing an agent, she made her runway debut as a
Prada
Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...
exclusive in 2020 and starred in their S/S 2021 campaign. Despite the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
stalling the fashion industry at that time, her career took off that year. She is known for her short haircut, which she has kept since she was 17 years old. In May 2021, she appeared on the cover of ''
Vogue Italia
''Vogue Italia'' is the Italian edition of ''Vogue'' magazine. Owned by Condé Nast International, it has been called the top fashion magazine in the world. It's been in publication since 1964.
Name
''Vogue Italia'' was first published as ''N ...
'' for an
astrology
Astrology is a range of Divination, divinatory practices, recognized as pseudoscientific since the 18th century, that claim to discern information about human affairs and terrestrial events by studying the apparent positions of Celestial o ...
-themed issue, with other models such as
Anna Ewers
Anna Luisa Ewers (; born 14 March 1993) is a German fashion model. She is featured on the 2015 Pirelli Calendar. With her multiple campaigns, covers, and runway shows she is ranked as one of the top models in the fashion industry. In 2015, Models ...
Rebecca Leigh Longendyke
Rebecca Leigh Longendyke (born July 16, 1996) is an American fashion model. She has appeared on the cover of ''Vogue Italia'' three times.
Early life and education
Longendyke, the middle child of three girls, was born and raised in the small ...
on alternate covers, all of them wearing the same
Chanel
Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is ...
outfit. In September 2022, she participated in the ''Vogue'' World event, walking the runway dressed as
Cruella de Vil
Cruella de Vil is a fictional character in British author Dodie Smith's 1956 novel ''The Hundred and One Dalmatians''. A pampered and glamorous London heiress and fashion designer, she appears in Walt Disney Productions' 17th animated feature fi ...
with many other top models and influencers as well as celebrities including
Serena Williams
Serena Jameka Williams (born September 26, 1981) is an American inactive professional tennis player. Considered among the greatest tennis players of all time, she was ranked world No. 1 in singles by the Women's Tennis Association (WTA) for ...
The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'', ''
Vogue France
The French edition of ''Vogue'' magazine, formerly called ''Vogue Paris'', is a fashion magazine that has been published since 1920.
History 1920–54
The French edition of ''Vogue'' was first issued on 15 June 1920, the first editor-in-chief ...
'', and ''Vogue'' Japan.
''
Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** ''Vogue Arabia'', an Arab fashion magazine
** ''Vogue Australia'', an Australian fashion magazine
** ''Vogue China'', ...
'' picked her as one of the "10 Breakout models" of the spring 2022 season. Hofer has walked the runway for designers
Isabel Marant
Isabel Marant (born 12 April 1967) is a French fashion designer, owner of the eponymous fashion brand. She won the Award de la Mode (1997), the Whirlpool Award for best female designer (1998), ''Fashion Designer of the Year'' at British ''Glamour ...
Dior
Christian Dior SE (), commonly known as Dior (stylized DIOR), is a French Luxury goods, luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world's largest luxury group. Dior itself holds ...
,
Alberta Ferretti
Alberta Ferretti (; ) is an Italian fashion designer and dressmaker. She designs for her namesake brand Alberta Ferretti, and designed for Philosophy di Alberta Ferretti until 2014. Her showroom is in Milan, Italy but her studio is in her nati ...
,
Jil Sander
Heidemarie Jiline "Jil" Sander (; b. 27 November 1943) is a German minimalist fashion designer and the founder of the Jil Sander fashion house.
Early life and education
Heidemarie Jiline Sander was born in Wesselburen, Nazi Germany on 27 Novemb ...
and
Chloé
Chloé () is a French luxury fashion house founded in 1952 by Gaby Aghion. During the next year of 1953 Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creativ ...
among others. Outside of Prada, she has appeared in ensemble campaigns for Dior (pre-fall), and
Salvatore Ferragamo
Salvatore Ferragamo (5 June 1898 – 7 August 1960) was an Italian shoe designer and the founder of luxury goods high-end retailer Salvatore Ferragamo S.p.A. An innovative shoe designer, Salvatore Ferragamo established a reputation in the 1930s. ...
alongside actor
Jharrel Jerome
Jharrel Jerome (born October 9, 1997) is an American actor and rapper who is best known for appearing in Barry Jenkins's acclaimed drama film ''Moonlight'' (2016), and for portraying Korey Wise in Ava DuVernay's Netflix miniseries ''When They S ...
and other models.
Personal life
Hofer is the youngest of three, having two sisters, and they were raised in the
Austrian Alps
The Central Eastern Alps (german: Zentralalpen or Zentrale Ostalpen), also referred to as Austrian Central Alps (german: Österreichische Zentralalpen) or just Central Alps, comprise the main chain of the Eastern Alps in Austria and the adjacent ...
town of
Steinach am Brenner
Steinach am Brenner is a market town in the district of Innsbruck-Land in the Austrian state of Tyrol located south of Innsbruck in the Wipptal at the Sill River.
Geography
Steinach am Brenner is located in Wipptal, along the Sill River Valley at ...
. At age 17, she cut her previously long hair overnight. She learns languages in her spare time including
Russian
Russian(s) refers to anything related to Russia, including:
*Russians (, ''russkiye''), an ethnic group of the East Slavic peoples, primarily living in Russia and neighboring countries
*Rossiyane (), Russian language term for all citizens and peo ...
and
French
French (french: français(e), link=no) may refer to:
* Something of, from, or related to France
** French language, which originated in France, and its various dialects and accents
** French people, a nation and ethnic group identified with Franc ...
. She lives in
Vienna
en, Viennese
, iso_code = AT-9
, registration_plate = W
, postal_code_type = Postal code
, postal_code =
, timezone = CET
, utc_offset = +1
, timezone_DST ...
with her partner, and says she wants to help "normalise homosexual relationships".