Greg Popovich is an American business executive in the

wine Wine is an alcoholic drink typically made from fermented grapes. Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide, releasing heat in the process. Different varieties of grapes and strains of yeasts are m ...

industry. He is the founder and owner of Castle Rock Winery.

Career

Popovich began his career in the wine business working for his uncle at Lost Hills (Acampo/Lodi). He also worked for La Crema (Sonoma), which had purchased Lost Hills. Popovich moved on to the staff of

Winterbrook Winterbrook is a small settlement in the English county of Oxfordshire, which adjoins the south end of Wallingford and sits on the west bank of the Thames. It is separated from Wallingford by Bradford's Brook. In 1974 it was transferred from ...

(Sierra Nevada Foothills) where he worked as a marketing executive before forming Castle Rock Winery in 1994. He founded Castle Rock under a business model that would allow him to run the business from the South Bay of Los Angeles. As of 2019, the winery produced over 360,000 annual cases and was one of the 50 largest wine companies out of more than 10,000 wineries in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

Background

Popovich grew up in

Redondo Beach, California Redondo Beach (Spanish for ''round'') is a coastal city in Los Angeles County, California, United States, located in the South Bay region of the Greater Los Angeles area. It is one of three adjacent beach cities along the southern portion of Sa ...

graduated from South Torrance High School - where he was a standout tennis player and holds an MBA from

Pepperdine University Pepperdine University () is a private research university affiliated with the Churches of Christ with its main campus in Los Angeles County, California. Pepperdine's main campus consists of 830 acres (340 ha) overlooking the Pacific Ocean and t ...

. He currently resides in

Rolling Hills, California Rolling Hills is a city on the Palos Verdes Peninsula, in Los Angeles County, California, United States. Rolling Hills is a gated community with private roads with three entry gates. Homes are single-story 19th century California ranch or Span ...

with his wife Adriana and three children."Castle Rock Releases New "Dressage" Pinot Noir"
''Wine Business''. Retrieved 2019-12-13.

References

{{DEFAULTSORT:Popovich, Greg American business executives Living people Year of birth missing (living people) South High School (Torrance, California) alumni Pepperdine University alumni Businesspeople from California