Greg M. Greeson is an American

automotive design Automotive design is the process of developing the appearance (and to some extent the ergonomics) of motor vehicles - including automobiles, motorcycles, trucks, buses, coaches, and vans. The functional design and development of a modern m ...

er and

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

Design work

Greeson graduated from the

Art Center College of Design Art Center College of Design (stylized as ArtCenter College of Design) is a private art college in Pasadena, California. History ArtCenter College of Design was founded in 1930 in downtown Los Angeles as the Art Center School. In 1935, Fred ...

in 1977. He has worked as a designer for a number of automobile firms. His career began at General Motors' German subsidiary,

Adam Opel AG Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA G ...

, in 1977. In 1979, he was promoted to assistant chief designer to renowned designer and illustrator Hideo Kodama, and was responsible for a number of concept and pre-production vehicle designs. In 1980, he founded Eurway, Inc. in

Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...

, a contemporary furniture store. In 1984, he was sent to

Vevey Vevey (; frp, Vevê; german: label=former German, Vivis) is a town in Switzerland in the canton of Vaud, on the north shore of Lake Geneva, near Lausanne. The German name Vivis is no longer commonly used. It was the seat of the district of ...

, Switzerland as recruitment director for Art Center's Swiss campus, which opened in 1986. Greeson then worked at Volkswagen Design's

Düsseldorf Düsseldorf ( , , ; often in English sources; Low Franconian and Ripuarian language, Ripuarian: ''Düsseldörp'' ; archaic nl, Dusseldorp ) is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second- ...

studio, where he was a senior designer and responsible for the exterior design of the 1992

Volkswagen Sharan The Volkswagen Sharan is a seven-seater minivan that was produced by the German Volkswagen Group and built at the AutoEuropa plant in Palmela, Portugal, with a front-wheel-drive version across two generations, from 1995 to 2022. Through badge engin ...

minivan Minivan (sometimes called simply as van) is a North American car classification for vehicles designed to transport passengers in the rear seating row(s), with reconfigurable seats in two or three rows. The equivalent classification in Europe is ...

. He joined International Automotive Design in 1991 as managing director of its Germany subsidiary, based near

Frankfurt Frankfurt, officially Frankfurt am Main (; Hessian: , " Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on it ...

. IAD Germany's clients included Opel,

Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...

, Mitsubishi, and

Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...

. In 1995, he returned to

Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...

and expanded Eurway, Inc. to three superstores and a highly successful

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managem ...

operation; sales exceeded $24 million when he sold his interest in the company in 2004. Greeson's independent industrial design and illustration consultancy, GRID Design, provided design and consulting services to Ford Motor Company, most notably with a 2000 full-size concept model for the MY-2005

Mustang The mustang is a free-roaming horse of the Western United States, descended from horses brought to the Americas by the Spanish. Mustangs are often referred to as wild horses, but because they are descended from once- domesticated animals, the ...

. His automotive illustrations have appeared in the Mercedes-Benz Club of America ''STAR'' magazine and the BMW CCA Roundel. In 2006, Greeson, with his wife Joni, opened an upscale furniture store in

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...

; the concept was broadened and the name changed to Collectic Home in 2007.

References

*Austin Business Journal. "Eurway owners to step down" , retrieved . *Engel, Clint. "Former Eurway owners open MG+BW store" , retrieved on . {{DEFAULTSORT:Greeson, Greg M American automobile designers Living people Year of birth missing (living people)