Greenlit Brands, formerly Steinhoff Asia Pacific Group, is the Australian subsidiary of
Steinhoff International. It owns the furniture retailers
Freedom Furniture
Freedom is a major furniture and homewares retail chain operating in Australia and New Zealand.
The chain was previously owned by marathon runner and race car driver Warren Higgs. It is currently owned and operated by Greenlit Brands.
The firs ...
,
Fantastic Furniture
Fantastic Furniture is an Australian owned and operated furniture retailer. It is a subsidiary of Greenlit Brands.
History
Fantastic Furniture started as a market stall at Sydney's Parklea Markets in 1989, by friends Paul Harding and Jonathan ...
and Snooze.
History
Steinhoff International acquired South African company
Pepkor in November 2014.
In October 2016, Steinhoff Asia Pacific announced it would acquire Fantastic Holdings for . Fantastic Holdings included the chains
Fantastic Furniture
Fantastic Furniture is an Australian owned and operated furniture retailer. It is a subsidiary of Greenlit Brands.
History
Fantastic Furniture started as a market stall at Sydney's Parklea Markets in 1989, by friends Paul Harding and Jonathan ...
, Plush, Le Cornu and Original Mattress Factory.
In September 2018, Steinhoff Asia Pacific rebranded as Greenlit Brands to distance itself from the controversy surrounding its parent company.
In November 2019, Greenlit announced it would sell its entire general merchandising division to private equity firm Allegro Funds. The deal included Best & Less, Harris Scarfe and Postie.
In October 2021, Greenlit sold its Plush sofa business to
Nick Scali Furniture
Nick Scali Furniture is a publicly listed, manufacturing Australian company that retails and imports furniture such as lounges, dining tables, coffee tables, chairs and entertainment units. Nick Scali Furniture was founded in 1962 by Nick D. Sca ...
for $110 million.
In June 2022, Greenlit sold its Original Mattress Factory retail business.
Brands
*
Freedom Furniture
Freedom is a major furniture and homewares retail chain operating in Australia and New Zealand.
The chain was previously owned by marathon runner and race car driver Warren Higgs. It is currently owned and operated by Greenlit Brands.
The firs ...
*
Fantastic Furniture
Fantastic Furniture is an Australian owned and operated furniture retailer. It is a subsidiary of Greenlit Brands.
History
Fantastic Furniture started as a market stall at Sydney's Parklea Markets in 1989, by friends Paul Harding and Jonathan ...
* Snooze
Former
*
Best & Less – Discount retailer. Sold in November 2019 to Allegro Funds
*
Postie
Postie, formerly Postie Plus, is a New Zealand clothing store chain. It was founded in 1909 by Thomas Dellaca. As of October 2022, Postie has 61 stores as well as an online platform. Together with Australian retailer Best & Less, it forms the Be ...
– New Zealand clothing chain. Sold in November 2019 to Allegro Funds
*
Harris Scarfe – Homewares and manchester chain. Sold in November 2019 to Allegro Funds
* Plush – Think Sofas – Acquired in October 2016 and sold in October 2021 to
Nick Scali Furniture
Nick Scali Furniture is a publicly listed, manufacturing Australian company that retails and imports furniture such as lounges, dining tables, coffee tables, chairs and entertainment units. Nick Scali Furniture was founded in 1962 by Nick D. Sca ...
* Original Mattress Factory – Acquired in October 2016 and sold in June 2022
References
External links
* {{Official website, https://www.greenlitbrands.com.au/
Retail companies of Australia
Australian subsidiaries of foreign companies