Greenhouse Software (commonly known as Greenhouse) is an American
technology company
A technology company (or tech company) is an electronics-based technological company, including, for example, business relating to digital electronics, software, and internet-related services, such as e-commerce services.
Details
According to ''Fo ...
headquartered in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
that provides a
recruiting software as a service
Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software.
SaaS is con ...
. It was founded in 2012 by Daniel Chait and Jon Stross, two Class of 1995 graduates from the
University of Michigan
, mottoeng = "Arts, Knowledge, Truth"
, former_names = Catholepistemiad, or University of Michigania (1817–1821)
, budget = $10.3 billion (2021)
, endowment = $17 billion (2021)As o ...
.
The company raised $2.7 million in a
seed round
Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' su ...
in 2013, $7.5 million in its
Series A round
A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exchan ...
in 2014, $13.6 million in its
Series B round
A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...
in 2015, $35 million in its
Series C round
A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...
in 2015, and $50 million in its Series D round in 2018. Research firm CB Insights, in a study commissioned by ''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', listed Greenhouse among fifty startups predicted to become
unicorns
The unicorn is a legendary creature that has been described since Classical antiquity, antiquity as a beast with a single large, pointed, spiraling horn (anatomy), horn projecting from its forehead.
In European literature and art, the unicor ...
, companies with at least a $1 billion
valuation.
History
Early history: Founding, seed funding, and Series A round (2012–2014)
Greenhouse Software cofounder Daniel Chait founded banking software
startup company
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...
Lab49 from his kitchen.
While running Lab49, Chait had to deal with the pressures and obligations of
recruitment
Recruitment is the overall process of identifying, sourcing, screening, shortlisting, and interviewing candidates for jobs (either permanent or temporary) within an organization. Recruitment also is the processes involved in choosing individual ...
. After he sold his stake in Lab49 in 2011, he decided to focus his next business venture on recruiting, which he told
TechCrunch
TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare.
In 2010, AOL acquired the company for approximately ...
in a November 2013 interview "seemed like a big opportunity".
Greenhouse was founded in 2012.
On November 14, 2013, Greenhouse raised $2.7 million in a
seed round
Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' su ...
led by
Social+Capital Partnership and Resolute Ventures. The
angel investor
An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owners ...
s who participated in the seed round were Nick Ganju (a founder of
ZocDoc
Zocdoc is a New York City-based company offering an online service that allows people to find and book in-person or telemedicine appointments for medical or dental care. The platform also functions as a physician and dentist rating and comparis ...
),
Seth Goldstein
Seth Goldstein (born 1970) is an American entrepreneur and angel investor. He has founded or co-founded six companies, including Crossfader, Turntable.fm, SiteSpecific, SocialMedia, and Majestic Research.
Early life and education
Goldstein was b ...
(a founder of
DJZ
Michael Paris (born October 5, 1986) is a American professional wrestler currently signed to WWE, where he performs on the Smackdown brand, under the ring name Joaquin Wilde. He is a member of Legado Del Fantasma.
Paris began his career in 2004 ...
and
Turntable.fm
Turntable.fm is a social media website that allows users to collaboratively stream music. The website was co-founded by Billy Chasen and Seth Goldstein in January 2011 after deciding their previous product, Stickybits, was not a viable business ...
), Thatcher Bell (a founder of DFJ Gotham Ventures), Thomas Lehrman (a founder of Gerson Lehrman Group), and Bill Lohse (an early investor in
Pinterest
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboard ...
).
The funding round's aim was to expand the
engineering
Engineering is the use of scientific method, scientific principles to design and build machines, structures, and other items, including bridges, tunnels, roads, vehicles, and buildings. The discipline of engineering encompasses a broad rang ...
,
sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale.
The seller, or the provider of the goods or services, completes a sale in r ...
, and
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
teams, as well as increase the number of customers Greenhouse could take on.
In August 2014, Greenhouse raised $7.5 million in its
Series A round
A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exchan ...
led by
Social+Capital Partnership. Resolute Ventures and Felicis Ventures were part of the funding round. Social+Capital Partnership's
Mamoon Hamid
Mamoon Hamid (born 1978) is a Pakistani-American venture capitalist currently serving as a Managing Member and General Partner at the venture capital firm Kleiner Perkins.
Career Xilinx and USVP
Early in his career he held various business a ...
joined Greenhouse's board.
The company aimed to use the money to increase hiring and to market its software.
Series B round and Series C round (2015)
In March 2015, Greenhouse secured $13.6 million in its
Series B round
A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...
led by
Benchmark
Benchmark may refer to:
Business and economics
* Benchmarking, evaluating performance within organizations
* Benchmark price
* Benchmark (crude oil), oil-specific practices
Science and technology
* Benchmark (surveying), a point of known elevatio ...
. The Social+Capital Partnership, Felicis Ventures and Resolute Ventures participated in the funding round. Benchmark's
Matt Cohler
Matt Cohler (born March 27, 1977) is an American venture capitalist. He worked as Vice President of Product Management for Facebook until June 2008 and was formerly a general partner at Benchmark. Cohler has been named to the Forbes Midas List of ...
joined Greenhouse's
board of directors
A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...
.
According to CEO Daniel Chait, the company's valuation grew by 2.5 times since the Series A round. The company aimed to use the money to expand the sales team and to handle security audits and
internationalization
In economics, internationalization or internationalisation is the process of increasing involvement of enterprises in international markets, although there is no agreed definition of internationalization. Internationalization is a crucial strateg ...
. It further planned to improve its product to better predict ways to get superior candidates.
In August 2015, Greenhouse received $35 million in its
Series C round
A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...
led by
Thrive Capital
Thrive Capital is an American venture capital firm based in New York City. It focuses on media and internet investments. The firm was founded by Joshua Kushner who is also co-founder of Oscar Health and minority owner of the Memphis Grizzlies.
...
.
Between its Series B and Series C rounds, the company nearly doubled the number of customers, from 450 to 800.
The company had 125 employees when it closed its Series C round, up from 45 in the beginning of 2015.
Because Greenhouse had only 10% of its customer base outside of the United States, it planned to use the funding for increasing the sales team outside the U.S. They also planned to improve the site infrastructure and complete several confidential
research and development
Research and development (R&D or R+D), known in Europe as research and technological development (RTD), is the set of innovative activities undertaken by corporations or governments in developing new services or products, and improving existi ...
ventures.
Greenhouse is based in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
but has an office in
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
and intends to add offices abroad.
In August 2015, at the request of ''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', the research firm
CB Insights
CB Insights is a private company with a business analytics platform and global database that provides market intelligence on private companies and investor activities. The platform is targeted at private equity, venture capital, investment bankin ...
ran tests based on funds raised and employee retention rate to predict which startups would become the next
unicorns
The unicorn is a legendary creature that has been described since Classical antiquity, antiquity as a beast with a single large, pointed, spiraling horn (anatomy), horn projecting from its forehead.
In European literature and art, the unicor ...
, companies with at least a $1 billion
valuation. CB Insights predicted that Greenhouse would become a unicorn.
In 2015, Greenhouse Software was on the
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
cloud 100 list.
Later history: private equity takeover (2021–present)
In January 2021, it was reported that
TPG invested $47 million at a valuation of $820 million and spent $450 million buying shares from existing investors taking a majority stake in the company. Debt financing for the investment was provided by Carlyle Global Credit and AB Private Credit Investors.
Product
Greenhouse provides a
recruiting software as a service
Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software.
SaaS is con ...
.
Greenhouse sells annual licenses to companies, allowing them to use Greenhouse's software. Greenhouse collects into one
dashboard For business applications, see Dashboard (business).
A dashboard (also called dash, instrument panel (IP), or fascia) is a control panel set within the central console of a vehicle or small aircraft. Usually located directly ahead of the driver ...
the job seekers' applications from different routes like
employment website
An employment website is a website that deals specifically with employment or careers. Many employment websites are designed to allow employers to post job requirements for a position to be filled and are commonly known as job boards. Other emplo ...
s and referrals.
Greenhouse is an
open platform
In computing, an open platform describes a software system which is based on open standards, such as published and fully documented external application programming interfaces (API) that allow using the software to function in other ways than the o ...
that uses an
application programming interface
An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how t ...
(API) to facilitate the aggregation.
From early on, the company was aiming to be a hub for recruiting applications and, as a result, it integrates with a large number of other SaaS products such as Zapier, Workato, HireView, Connectifier, and Clara Labs.
To determine which job posts are more effective, it allows companies to do
A/B testing
A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants (A and B), although the concept can be also ...
. Greenhouse lets companies create a uniform interview procedure so candidates can be judged based on the same rubric. It aggregates a candidate's resumes and interview feedback for comparison with the job opening's specifications.
It allows companies to compare candidates against each other and to compare their hiring metrics against the industry standards.
See also
*
Tech companies in the New York metropolitan area
Tech or The Tech may refer to:
* An abbreviation of technology or technician
*Tech Dinghy, an American sailing dinghy developed at MIT
*Tech (mascot), the mascot of Louisiana Tech University, U.S.
* Tech (river), in southern France
* "Tech" (''S ...
References
External links
* {{Official website, https://www.greenhouse.com
American companies established in 2012
Software companies established in 2012
Privately held companies based in New York City
Professional networks
Recruitment software
Software companies based in New York City
Software companies of the United States
2012 establishments in New York City