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Green Monday is an online retail industry term similar to
Cyber Monday Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Fe ...
. The term was coined by Shopping.com, an eBay company, in 2007 to describe the best eCommerce
sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in r ...
day in December, usually the second Monday of December. After doing some internal research, they realized that the second Monday in December was the last day that shoppers were able to place an online order that would arrive in time for the holidays. Green Monday is defined more specifically by business research organization comScore as the last Monday with at least 10 days prior to Christmas. In 2009, $854 million was spent online in the US on Green Monday, with sales in 2011 reaching $1.133 billion. In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore.TheStreet.co
"Bargain Hunters Continue Finding Great Deals on eBay This Cyber Monday"
December 2013


See also

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Green Friday Buy Nothing Day is a minor event of protest against consumerism. In North America, the United Kingdom, Finland and Sweden, Buy Nothing Day is held the day after U.S. Thanksgiving, concurrent to Black Friday; elsewhere, it is held the followin ...
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Black Friday (shopping) Black Friday is a colloquial term for the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices a ...
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Buy Nothing Day Buy Nothing Day is a minor event of protest against consumerism. In North America, the United Kingdom, Finland and Sweden, Buy Nothing Day is held the day after U.S. Thanksgiving, concurrent to Black Friday; elsewhere, it is held the followin ...
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Small Business Saturday Small Business Saturday is a marketing initiative created and promoted by the American Express credit card brand to encourage holiday shopping on the Saturday after Thanksgiving in the United States, during one of the busiest shopping periods o ...
* Super Saturday (Panic Saturday) *
Cyber Monday Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Fe ...
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Giving Tuesday GivingTuesday, often stylized as #GivingTuesday for the purposes of hashtag activism, is the Tuesday after Thanksgiving in the United States. It is touted as a "global generosity movement unleashing the power of people and organizations to transf ...


References

Business terms E-commerce in the United States Monday observances December observances Holidays and observances by scheduling (nth weekday of the month) {{Marketing-stub