GreenScreen Animals is a digital media company. The company is best known for the producing of
high definition
High definition or HD may refer to:
Visual technologies
*HD DVD, discontinued optical disc format
*HD Photo, former name for the JPEG XR image file format
*HDV, format for recording high-definition video onto magnetic tape
* HiDef, 24 frames-pe ...
green screen
Chroma key compositing, or chroma keying, is a visual-effects and post-production technique for compositing (layering) two images or video streams together based on colour hues ( chroma range). The technique has been used in many fields to r ...
animal content and licensing stock footage.
History
It was founded in 2008 and is based in
Santa Monica, California.
GreenScreen Animals content is monitored by the
American Humane Association's "No animals were harmed" unit.
The company has produced content for the
20th Century Fox
20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
films, ''
We Bought A Zoo,
Gone Girl'', ''
Goodbye Christopher Robin'',
''The Art of Racing in the Rain'', and the
Paramount
Paramount (from the word ''paramount'' meaning "above all others") may refer to:
Entertainment and music companies
* Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
films ''
Zoolander 2'' and ''
xXx: The Return of Xander Cage,'' as well as the viral sensation ''
Kung Fury.''
' GreenScreen Animals' footage has been used on a number of television programs, including ''
Silicon Valley,''
''American Gods'', ''
The Tonight Show'',
''Speechless'',
''Blackish'', ''
Vikings,'' ''
Castle Rock'', ''
Fleabag'' and ''
Jimmy Kimmel Live!
''Jimmy Kimmel Live!'' is an American late-night talk show, created and hosted by Jimmy Kimmel, broadcast on American Broadcasting Company, ABC. The nightly hour-long show debuted on January 26, 2003, at Hollywood Masonic Temple in Hollywood, Los ...
.''
[ The stock footage distributor also featured content in the music videos, " Roar" by ]Katy Perry
Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her Camp (style), campy style, she has been ...
and " Ni**as in Paris" by Kanye West and Jay-Z
Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...
, as well as many domestic and international commercials such as the Ladbrokes' FIFA World Cup spot titled "Brian and the Bear". GreenScreen Animals teamed up with the UK television production company MTP and the UK ad agency Cravens, alongside famous UK actor Brian Blessed, to deliver the spot.
In addition to production companies and ad agencies, the company has supported various non-profit organizations. It has supported Greenpeace
Greenpeace is an independent global campaigning network, founded in Canada in 1971 by Irving Stowe and Dorothy Stowe, immigrant environmental activists from the United States. Greenpeace states its goal is to "ensure the ability of the Earth t ...
to produce content for the "Click Clean" initiative and partnered with WildAid to supply content for a campaign designed to reduce the illegal wildlife trade of endangered species. GreenScreen Animals also partnered with the award-winning ad agency 72andSunny
72andSunny is a global creative advertising agency, founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in Los Angeles, Amsterdam, New York City, ...
to provide humane animal content for an awareness campaign called "Tested on Humans”, which questions the long-term health effects of addictive e-cigarettes
An electronic cigarette is an electronic device that simulates tobacco smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. As such ...
on youth. The campaign was backed by the non-profit organization Truth Initiative
Truth Initiative (formerly the American Legacy Foundation or Legacy) is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco." It was established in March 1999 as a result of ...
.
GreenScreen Animals has been featured in many publications and shows, includin
3D World Magazine
the CBS series '' Innovation Nation with Mo Rocca'' and in Voyage LA."Meet Mark Shockley of GreenScreen Animals in Santa Monica"
Voyage LA. November 6, 2017.
References
{{Reflist
Companies based in Santa Monica, California