"Greatest Love Story" is a song recorded by American

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

group

LANCO Lanco may refer to: * Lanco, Chile, a city and commune * Lanco (band), an American country music band * Lanco, the stage name of Alberto Gallego, a Spanish musician and football manager * Lanco Infratech, an Indian business conglomerate * LATAM C ...

. It was released in March 2017 as the second single from their debut studio album '' Hallelujah Nights''. Lead singer Brandon Lancaster wrote the song, and

Jay Joyce John Joseph "Jay" Joyce is an American record producer, songwriter and session musician. In the 1990s, Joyce, with Chris Feinstein and Brad Pemberton, recorded and toured as Iodine and began working as a record producer, working with artists suc ...

was the producer. The track is about two people falling in and out of love with each other, before reuniting after realizing that they needed each other in their respective lives. "Greatest Love Story" reached number one on both the ''Billboard''

Country Airplay Country Airplay is a chart published weekly by ''Billboard'' magazine in the United States since January 20, 1990. This chart lists the 60 most-listened-to records played on 150 mainstream country radio stations across the country as monitored ...

and

Hot Country Songs Hot Country Songs is a chart published weekly by ''Billboard'' magazine in the United States. This 50-position chart lists the most popular country music songs, calculated weekly by collecting airplay data from Nielsen BDS along with digital sal ...

charts respectively, giving the group their first number-one country hit. It also charted at number 45 on the

Hot 100 The ''Billboard'' Hot 100 is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming ...

chart. The song achieved similar chart success in Canada, peaking at number 2 on the

Canada Country The ''Billboard'' charts tabulate the relative weekly popularity of songs and albums in the United States and elsewhere. The results are published in '' Billboard'' magazine. ''Billboard'' biz, the online extension of the ''Billboard'' charts, p ...

chart and number 57 on the

Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...

chart. An accompanying music video for the song, directed by Justin Key, retells the story in the 1980s.

Content

Samantha Stevens of CMT wrote that it "chronicles the story of two kids falling in love and weathering the seasons of change in their lives before coming back together again for good." Lead singer Brandon Lancaster, who wrote the song, told

Taste of Country Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...

that "It’s a story of two people getting together and then separating and then realizing through that separation that what they needed in life was each other."

Commercial performance

"Greatest Love Story" first entered at number 58 on ''Billboard''s Country Airplay chart of March 18, 2017, and at number 50 on Hot Country Songs the same week. It reached number one on Country Airplay for the chart dated December 2, 2017, becoming Lanco's first number-one hit. The song was certified Gold by the RIAA on October 20, 2017, and has sold 556,000 copies in the United States as of March 2018.

Music video

Justin Key directed the song's

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

. The video is set in the 1980s and retells the song's story, which features two lovers "going their separate ways" before reuniting.

Charts and certifications

Weekly charts

Year-end charts

Decade-end charts

Certifications

References

{{authority control 2017 singles 2017 songs Lanco (band) songs Arista Nashville singles Song recordings produced by Jay Joyce