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"The Asset" is the third episode of the first season of the American television series ''
Agents of S.H.I.E.L.D. ''Marvel's Agents of S.H.I.E.L.D.'' is an American television series created by Joss Whedon, Jed Whedon, and Maurissa Tancharoen for ABC, based on the Marvel Comics organization S.H.I.E.L.D. (Strategic Homeland Intervention, Enforcement, an ...
'' Based on the
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
organization
S.H.I.E.L.D. S.H.I.E.L.D. is a fictional espionage, special law enforcement, and counter-terrorism agency appearing in American comic books published by Marvel Comics. Created by Stan Lee and Jack Kirby in ''Strange Tales'' #135 (August 1965), it often dea ...
, it follows
Phil Coulson Agent Phillip J. Coulson ( ) is a fictional character portrayed and voiced by Clark Gregg in the Marvel Cinematic Universe (MCU) media franchise. Coulson is depicted as a high-ranking member of the espionage agency S.H.I.E.L.D. and longtime partn ...
and his team of S.H.I.E.L.D. agents as they investigate the kidnapping of Dr. Franklin Hall. It is set in the
Marvel Cinematic Universe The Marvel Cinematic Universe (MCU) is an American media franchise and shared universe centered on a series of superhero films produced by Marvel Studios. The films are based on characters that appear in American comic books published by ...
(MCU) and acknowledges the franchise's films. The episode was written by co-showrunners
Jed Whedon Jed Tucker Whedon (born July 18, 1975) is an American screenwriter and musician, and the son of screenwriter Tom Whedon, grandson of screenwriter John Whedon, and the brother of screenwriter Zack Whedon and of filmmaker Joss Whedon. Career Al ...
and
Maurissa Tancharoen Maurissa Tancharoen () in Los Angeles, California)Maurissa Tancharoen
biographical inf ...
, and directed by
Milan Cheylov Milan Cheylov is a Canadian television director/producer. A professional stage actor at 15, Cheylov ran Bootleg Theatre in Toronto for ten years. He acted in theatre, television and film for almost twenty years. He started producing and directin ...
.
Clark Gregg Robert Clark Gregg Jr. (born April 2, 1962) is an American actor, director, and screenwriter. He is best known for playing Agent Phil Coulson in the Marvel Cinematic Universe films ''Iron Man'' (2008), '' Iron Man 2'' (2010), ''Thor'' (2011), ' ...
reprises his role as Coulson from the film series, starring alongside
Ming-Na Wen Ming-Na Wen (; born November 20, 1963) is an American actress and model. She voiced Mulan in the animated film '' Mulan'' and its sequel, portrayed Melinda May / The Cavalry in '' Marvel's Agents of S.H.I.E.L.D.'' (2013–2020), and Fennec ...
, Brett Dalton, Chloe Bennet, Iain De Caestecker, and Elizabeth Henstridge. The episode adapts the character of Hall from the comics, portrayed by guest star
Ian Hart Ian Davies (born 8 October 1964), better known by his stage name Ian Hart, is an English actor. His most notable roles are Rabbit in the Channel Four drama miniseries '' One Summer'' (1983), Joe O'Reilly in the biopic ''Michael Collins'' (1996 ...
. It features Hall's gravitational technology, powered by the fictional element gravitonium that was created for the episode by visual effects vendor FuseFX. The episode also introduces
David Conrad David Conrad (born August 17, 1967) is an American actor. From 2005 to 2010, he starred in the television series ''Ghost Whisperer'' alongside Jennifer Love Hewitt. Early life Conrad is the youngest of three sons born to James Watson Conrad, an ...
as recurring villain
Ian Quinn '' Coronation Street'' is a British soap opera, produced by ITV Studios. Created by writer Tony Warren, ''Coronation Street'' was first broadcast on ITV on 9 December 1960. It has been produced by Phil Collinson since 2010. The following is a l ...
, with his own villainous musical theme; a variation of this theme is played on ethnic instruments to support the episode's Malta setting. "The Asset" originally aired on ABC on October 8, 2013, and was watched by 12.01 million viewers within a week. The episode received a mostly positive critical response, especially for Hart's portrayal of Hall, but the development of the main cast seen to be lacking.


Plot

Carrying a
S.H.I.E.L.D. S.H.I.E.L.D. is a fictional espionage, special law enforcement, and counter-terrorism agency appearing in American comic books published by Marvel Comics. Created by Stan Lee and Jack Kirby in ''Strange Tales'' #135 (August 1965), it often dea ...
'asset' between classified bases, a convoy is attacked by a seemingly invisible force, with the vehicles being hurled impossibly into the air. Soldiers break into the main transport and find the asset, Dr. Franklin Hall. Aboard the ''Bus'', the aerial headquarters for S.H.I.E.L.D. agent
Phil Coulson Agent Phillip J. Coulson ( ) is a fictional character portrayed and voiced by Clark Gregg in the Marvel Cinematic Universe (MCU) media franchise. Coulson is depicted as a high-ranking member of the espionage agency S.H.I.E.L.D. and longtime partn ...
and his team, Agent Grant Ward is struggling to supervise the training of the unmotivated civilian-recruit Skye. Learning of Hall's kidnapping, Coulson and his team investigate the convoy wreckage. Agents
Leo Fitz Leopold James Fitz is a fictional character that originated in the Marvel Cinematic Universe before appearing in Marvel Comics. The character, created by Joss Whedon, Jed Whedon and Maurissa Tancharoen, first appeared in the pilot episode of '' ...
and
Jemma Simmons Jemma Anne Simmons is a fictional character that originated in the Marvel Cinematic Universe before appearing in Marvel Comics. The character, created by Joss Whedon, Jed Whedon and Maurissa Tancharoen, first appeared in the 2013 pilot episode ...
discover a device, fueled by the rare element gravitonium, that alters gravity fields. The team tracks down the former owner of an excavator used by the soldiers in the attack, and trace the gold bars he was paid with back to
Ian Quinn '' Coronation Street'' is a British soap opera, produced by ITV Studios. Created by writer Tony Warren, ''Coronation Street'' was first broadcast on ITV on 9 December 1960. It has been produced by Phil Collinson since 2010. The following is a l ...
, a wealthy industrialist and philanthropist. Quinn holds an announcement of a large deposit of gravitonium in his possession, in his
Malta Malta ( , , ), officially the Republic of Malta ( mt, Repubblika ta' Malta ), is an island country in the Mediterranean Sea. It consists of an archipelago, between Italy and Libya, and is often considered a part of Southern Europe. It lies ...
mansion where S.H.I.E.L.D. has no jurisdiction. Skye uses her
hacktivist In Internet activism, hacktivism, or hactivism (a portmanteau of '' hack'' and '' activism''), is the use of computer-based techniques such as hacking as a form of civil disobedience to promote a political agenda or social change. With roots in h ...
background to gain entry to the announcement, and disables Quinn's outer defenses. Coulson and Ward are able to sneak into Quinn's mansion, where they find Hall free and well, and working on a large gravitonium generator that would allow Quinn to control the world's gravity. Hall reveals that he was working with Quinn all along, the two having attended college together where they had first designed the generator. However, Hall realized that he couldn't allow anyone to gain control of the generator's power, and so plans to let it destroy itself and Quinn's mansion. As this would kill the thousands of innocent people on the island, Coulson lets Hall fall into the gravitonium which catalyzes an anti-reaction to turn off the machine, apparently killing Hall in the process. Quinn escapes custody while S.H.I.E.L.D. takes possession of the gravitonium. Skye finds the motivation to commit to her training, after her and Ward have a meaningful conversation about their "defining moments", and Agent
Melinda May Melinda Qiaolian May, also known as The Cavalry, is a fictional character that originated in the Marvel Cinematic Universe before appearing in Marvel Comics. The character, created by Joss Whedon, Jed Whedon and Maurissa Tancharoen, first appeare ...
, who had previously avoided combat operations since retiring, decides she would rather be fully committed than watching helplessly from the ''Bus''. In an end tag, Hall is still alive within the gravitonium, which is sealed in an unmarked vault by S.H.I.E.L.D.


Production


Development and casting

Marvel Television Marvel Television was an American television production company responsible for live-action and animated (through Marvel Animation) television shows and direct-to-DVD series based on characters from Marvel Comics. The division was based at affi ...
announced in September 2013 that the third episode of the series ''
Agents of S.H.I.E.L.D. ''Marvel's Agents of S.H.I.E.L.D.'' is an American television series created by Joss Whedon, Jed Whedon, and Maurissa Tancharoen for ABC, based on the Marvel Comics organization S.H.I.E.L.D. (Strategic Homeland Intervention, Enforcement, an ...
'' was titled "The Asset", and had been written by co-showrunners
Jed Whedon Jed Tucker Whedon (born July 18, 1975) is an American screenwriter and musician, and the son of screenwriter Tom Whedon, grandson of screenwriter John Whedon, and the brother of screenwriter Zack Whedon and of filmmaker Joss Whedon. Career Al ...
and
Maurissa Tancharoen Maurissa Tancharoen () in Los Angeles, California)Maurissa Tancharoen
biographical inf ...
, with
Milan Cheylov Milan Cheylov is a Canadian television director/producer. A professional stage actor at 15, Cheylov ran Bootleg Theatre in Toronto for ten years. He acted in theatre, television and film for almost twenty years. He started producing and directin ...
directing. Marvel also confirmed that the episode would star main cast members
Clark Gregg Robert Clark Gregg Jr. (born April 2, 1962) is an American actor, director, and screenwriter. He is best known for playing Agent Phil Coulson in the Marvel Cinematic Universe films ''Iron Man'' (2008), '' Iron Man 2'' (2010), ''Thor'' (2011), ' ...
as
Phil Coulson Agent Phillip J. Coulson ( ) is a fictional character portrayed and voiced by Clark Gregg in the Marvel Cinematic Universe (MCU) media franchise. Coulson is depicted as a high-ranking member of the espionage agency S.H.I.E.L.D. and longtime partn ...
,
Ming-Na Wen Ming-Na Wen (; born November 20, 1963) is an American actress and model. She voiced Mulan in the animated film '' Mulan'' and its sequel, portrayed Melinda May / The Cavalry in '' Marvel's Agents of S.H.I.E.L.D.'' (2013–2020), and Fennec ...
as
Melinda May Melinda Qiaolian May, also known as The Cavalry, is a fictional character that originated in the Marvel Cinematic Universe before appearing in Marvel Comics. The character, created by Joss Whedon, Jed Whedon and Maurissa Tancharoen, first appeare ...
, Brett Dalton as Grant Ward, Chloe Bennet as Skye, Iain De Caestecker as
Leo Fitz Leopold James Fitz is a fictional character that originated in the Marvel Cinematic Universe before appearing in Marvel Comics. The character, created by Joss Whedon, Jed Whedon and Maurissa Tancharoen, first appeared in the pilot episode of '' ...
, and Elizabeth Henstridge as
Jemma Simmons Jemma Anne Simmons is a fictional character that originated in the Marvel Cinematic Universe before appearing in Marvel Comics. The character, created by Joss Whedon, Jed Whedon and Maurissa Tancharoen, first appeared in the 2013 pilot episode ...
. The guest cast for the episode includes
David Conrad David Conrad (born August 17, 1967) is an American actor. From 2005 to 2010, he starred in the television series ''Ghost Whisperer'' alongside Jennifer Love Hewitt. Early life Conrad is the youngest of three sons born to James Watson Conrad, an ...
as
Ian Quinn '' Coronation Street'' is a British soap opera, produced by ITV Studios. Created by writer Tony Warren, ''Coronation Street'' was first broadcast on ITV on 9 December 1960. It has been produced by Phil Collinson since 2010. The following is a l ...
and
Ian Hart Ian Davies (born 8 October 1964), better known by his stage name Ian Hart, is an English actor. His most notable roles are Rabbit in the Channel Four drama miniseries '' One Summer'' (1983), Joe O'Reilly in the biopic ''Michael Collins'' (1996 ...
as Franklin Hall. On adapting the character of Franklin Hall from the comics, co-showrunner
Jeffrey Bell Jeffrey Jackson Bell is an American writer and producer best known for his work on television. He began his career writing for '' The X-Files'', where he stayed for three seasons, then became a writer/director/producer on '' Angel'', becoming it ...
said the writers had written the role into the episode before deciding who the character would be. They then looked through the comics for an appropriate character, and adjusted the story to make it work for Hall once they had selected him. The episode is an
origin story In entertainment, an origin story is an account or backstory revealing how a Character (arts), character or group of people become a protagonist or antagonist, and it adds to the overall interest and complexity of a narrative, often giving reason ...
for the character, rather than depicting him as the fully formed supervillain from the comics. As a hint at his potential to become the villain "Graviton", the series changed his original scientific interests from matter transportation to the study of " gravitonium", a substance created for the series. The episode's ending, which sees Hall fall into some gravitonium, indicates that this is how he would gain his Graviton abilities in the series.


Filming and visual effects

Filming occurred from July 29 to August 18, 2013. The set for Hall's lab which is affected by the gravitonium was built on a giant gimbal so it could rotate 360°, with all the props and furniture secured to the set. FuseFX provided the episode's visual effects, including replacing the S.H.I.E.L.D. vehicles from the opening sequence with computer generated models to depict them defying gravity and being destroyed. FuseFX visual effects supervisor Kevin Lingenfelser explained that shots involving gravitonium were divided into two categories: shots where the gravitonium is "'neutral' or 'ball like'", which were animated to make the element act like a fluid; and more aggressive shots where the gravitonium envelopes Hall, which mimicked the effects of gravity while Hall was being sucked in, with "more sentient and deliberate motion" animated around that. Hart was filmed at high speed for this sequence as he fell onto a greenscreen stunt pad. As he is falling, he is replaced by a digital double to allow the gravitonium to surround him.


Music

For "The Asset", composer
Bear McCreary Bear McCreary (born February 17, 1979) is an American musician and composer of film, television, and video game scores based in Los Angeles, California. His work includes the scores of the television series ''Battlestar Galactica'' (2004), ''Age ...
wrote a theme for Ian Quinn. A "bouncy and energetic" version of this was performed on a
bouzouki The bouzouki (, also ; el, μπουζούκι ; alt. pl. ''bouzoukia'', from Greek ), also spelled buzuki or buzuci, is a musical instrument popular in Greece. It is a member of the long-necked lute family, with a round body with a flat top and ...
by guitarist Ed Trybek to evoke the music of Malta, while a simplified orchestral version is used as the primary Quinn theme. McCreary stated that he does not "use it a lot, but it counts when I do. When he catches Skye in the hallways and steps forward menacingly, the low strings and woodwinds sneak in on this theme and underscore how dangerous he is."


Release


Broadcast

"The Asset" was first aired in the United States on ABC on October 8, 2013. It was aired alongside the US broadcast in Canada on CTV, while it was first aired in the United Kingdom on
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
on October 11, 2013. It premiered on the
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australia ...
in Australia on October 9, 2013.


Home media

The episode, along with the rest of ''Agents of S.H.I.E.L.D.''s first season, was released on
Blu-ray The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of st ...
and
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
on September 9, 2014. Bonus features include behind-the-scenes featurettes, audio commentary, deleted scenes, and a blooper reel. On November 20, 2014, the episode became available for streaming on
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
.


Reception


Ratings

In the United States the episode received a 2.9/9 percent share among adults between the ages of 18 and 49, meaning that it was seen by 2.9 percent of all households, and 9 percent of all of those watching television at the time of the broadcast. It was watched by 7.87 million viewers. The Canadian broadcast gained 1.91 million viewers, the second highest for that day and the seventh highest for the week. The
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
premiere had 2.37 million viewers and in Australia, the premiere had 1.9 million viewers, including 0.9 million timeshifted viewers. Within a week of its release, the episode was watched by 12.01 million U.S. viewers, above the season average of 8.31.


Critical response

Eric Goldman of IGN scored the episode 7.7 out of 10, praising the plot and the introduction of Hall/Graviton, but criticizing the amount of humor and MCU references. David Sims of ''
The A.V. Club ''The A.V. Club'' is an American online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was cre ...
'' scored the episode a 'B', calling it "the first episode to show some potential for originality around the corner". He praised the character development, specifically for Coulson and Skye, and the introduction of Hall/Graviton, but criticized Quinn as "barely a step above a generic ''
Miami Vice ''Miami Vice'' is an American crime drama television series created by Anthony Yerkovich and produced by Michael Mann for NBC. The series stars Don Johnson as James "Sonny" Crockett and Philip Michael Thomas as Ricardo "Rico" Tubbs, two M ...
'' villain and whose motives would be totally uninteresting if they were ever made clear to us". He also found Dalton to be "the latest in a line of dull Whedon hunks with just a glimmer of personality." ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
''s Graeme Virtue felt that "If ''Agents of S.H.I.E.L.D.'' hasn't been levitating your boat so far, this breezy episode probably didn't do that much to change your mind. If you're not in the mood, the endless quipping can seem exhausting, but at least there was some incremental character development." He had especial praise for the introduction of Hall/Graviton, and felt that Hart's performance as the character topped
Samuel L. Jackson Samuel Leroy Jackson (born December 21, 1948) is an American actor and producer. One of the most widely recognized actors of his generation, the films in which he has appeared have collectively grossed over $27 billion worldwide, making him ...
's cameo from the previous episode. Dan Casey at
Nerdist Nerdist Industries, LLC is part of the digital division of Legendary Entertainment. Nerdist Industries was founded as a sole podcast (The Nerdist Podcast) created by Chris Hardwick but later spread to include a network of podcasts, a premium conte ...
found the adage "third time is the charm" to apply to the episode, feeling that "Rather than trying to figure out where it fits within Marvel’s grander on-screen universe, ''S.H.I.E.L.D.'' is focusing its energy on developing the eponymous agents and giving us more backstory", and though he felt that "The show still needs to figure out its balance of seriousness and humor", he concluded that the "show just keeps getting better." James Hunt at ''Den of Geek'' felt that "There's a distinct feeling of treading water", finding the episodic plot to be "fairly by-the-numbers for a show that's supposed to be about the fantastic", and he was disappointed in "Graviton's non-appearance appearance", referring to the lack of Hall's comics' alter-ego. Marc Bernardin of ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...
'' praised the episode's opening sequence, but criticized the character Skye and the focus the episode put on her rather than Coulson. He also spoke unfavorably of Quinn, noting that Hall would likely return as a villain himself in the future, but "until then, ''S.H.I.E.L.D.'' needs to up its adversarial game". Jim Steranko, known for his work on '' Nick Fury, Agent of S.H.I.E.L.D.'', felt "the plot’s twists and turns clicked, even though it’s kind of embarrassing when the commercials are more engrossing than the show."


References


External links


"The Asset"
at ABC * {{DEFAULTSORT:Asset, The 2013 American television episodes Agents of S.H.I.E.L.D. (season 1) episodes Television episodes set in Malta Television episodes directed by Milan Cheylov Television episodes written by Jed Whedon Television episodes written by Maurissa Tancharoen