Graphika is an American social network analysis company known for tracking online

disinformation Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the L ...

. It was established in 2013.

History

Graphika was founded in 2013 by John Kelly, a computational social scientist with a

PhD PHD or PhD may refer to: * Doctor of Philosophy (PhD), an academic qualification Entertainment * '' PhD: Phantasy Degree'', a Korean comic series * ''Piled Higher and Deeper'', a web comic * Ph.D. (band), a 1980s British group ** Ph.D. (Ph.D. albu ...

from

Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...

. It is based in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

. Graphika has identified disinformation campaigns by the Internet Research Agency, a Russian troll farm, targeting voters in the

2016 File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the impeachment trial of Brazilian President Dilma Rousseff; Damaged houses during the 2016 Nagorno-Karabakh ...

and

2020 United States presidential elections The 2020 United States presidential election was the 59th quadrennial presidential election, held on Tuesday, November 3, 2020. The Democratic ticket of former vice president Joe Biden and the junior U.S. senator from California Kamala H ...

and the

2022 elections The following elections are scheduled to occur in 2022. The National Democratic Institute also maintains a calendar of elections around the world. * 2022 United Nations Security Council election * 2022 national electoral calendar * 2022 local e ...

. It has also uncovered Chinese-linked disinformation campaigns, such as a network of fake social media accounts promoting misinformation about COVID-19 vaccines in 2020 and

deepfake Deepfakes (a portmanteau of "deep learning" and "fake") are synthetic media in which a person in an existing image or video is replaced with someone else's likeness. While the act of creating fake content is not new, deepfakes leverage powerful ...

news anchors promoting pro-China propaganda in 2023. In 2023, Graphika identified an influence operation targeting voters in the

2024 Taiwanese presidential election The 16th President and Vice President election of the Republic of China () is scheduled to be held in Taiwan on 13 January 2024. Incumbent President Tsai Ing-wen of the Democratic Progressive Party (DPP), who was reelected in 2020, is ineligibl ...

. In 2024, it traced the creation of deepfake pornographic images of Taylor Swift back to a

4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from anime and manga to video games, cooking, weapons, television, ...

community.

Operation

Graphika says it relies on

artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...

to analyze online communities and identify coordinated operations. Graphika works with companies such as

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

and

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

. It has stated that it provides intelligence to the companies it works with, so that they can make their own strategic decisions.

References

External links

* {{Official website, https://graphika.com 2013 establishments in the United States Fact-checking websites Internet properties established in 2013