Grana is an online fashion company based in
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
.
In addition to operating online, Grana has an offline showroom called “The Fitting Room” in Hong Kong, where people can try on the products and order online.
Grana was co-founded by Luke Grana and Pieter-Paul Wittgen and officially launched in October 2014. Grana opened their first brick-and-mortar store in Hong Kong in September 2015.
Products
The company sources its products directly from
fabric mills, which reduces
markup pricing. Grana clothing products include silks,
linen
Linen () is a textile made from the fibers of the flax plant.
Linen is very strong, absorbent, and dries faster than cotton. Because of these properties, linen is comfortable to wear in hot weather and is valued for use in garments. It also ...
,
cashmere, merino, tencel, pima cotton and baby alpaca wools. The fabrics are sourced internationally from a variety of countries including
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
,
Mongolia
Mongolia; Mongolian script: , , ; lit. "Mongol Nation" or "State of Mongolia" () is a landlocked country in East Asia, bordered by Russia to the north and China to the south. It covers an area of , with a population of just 3.3 million, ...
,
Austria
Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
,
Peru
, image_flag = Flag of Peru.svg
, image_coat = Escudo nacional del Perú.svg
, other_symbol = Great Seal of the State
, other_symbol_type = Seal (emblem), National seal
, national_motto = "Fi ...
and
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
. Grana’s ‘new luxury’ brand focuses its ethic on sustainable fashion setting itself apart from mass consumerism. Central to Grana’s business and production is ethical manufacturing.
History
Grana’s CEO and founder, Luke Grana, set up the company as an online-only direct-to-consumer seller.
Prior to becoming CEO and namesake of Grana, he was a serial entrepreneur from Australia. He had previously invested into the catering industry among other areas, and seeded his first fashion brand, Grana, with $200,000 in 2014. Grana raised the initial seed round of US $1 million from Bluebell group and angel investors in October 2014, and in July 2015, closed another seed funding round of US $1.5 million involving investors from Singaporean VC
Golden Gate Ventures.
In 2016, Grana announced their Series A funding round of US $10 million led by
Alibaba Group under The Hong Kong Entrepreneurs Fund, with participation from existing investors. By 2017, Grana had been the recipient of nine separate investments from various companies totaling $16 million.
References
Further reading
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External links
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* {{cite web , date=July 30, 2017 , url=https://www.forbes.com/sites/kimjay/2017/07/30/heres-how-you-disrupt-the-fashion-industry-focus-on-your-product/#52a4bb9245da , title=HK's Leanest Startup, Grana, Disrupts The Fashion Industry By Focusing On Product , website=
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
, access-date=August 11, 2017
Clothing companies of Hong Kong
Online companies of China