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Johann Gottlieb Heileman (January 6, 1824 in
Kirchheim unter Teck Kirchheim unter Teck ( Swabian: ''Kircha'') is a town in Baden-Württemberg, Germany, in the district of Esslingen. It is located on the small river Lauter, a tributary of the Neckar. It is 10 km (6 miles) near the Teck castle, approximately ...
,
Württemberg Württemberg ( ; ) is a historical German territory roughly corresponding to the cultural and linguistic region of Swabia. The main town of the region is Stuttgart. Together with Baden and Hohenzollern, two other historical territories, Würt ...
– February 19, 1878 in
La Crosse, Wisconsin La Crosse is a city in the U.S. state of Wisconsin and the county seat of La Crosse County. Positioned alongside the Mississippi River, La Crosse is the largest city on Wisconsin's western border. La Crosse's population as of the 2020 census w ...
) was the founder of the
G. Heileman Brewing Company The G. Heileman Brewing Company of La Crosse, Wisconsin, United States, was a brewery firm that operated from 1858 to 1996. It was ultimately acquired by Stroh's, and its independent existence ceased. From 1872 until its acquisition, the brewe ...
in
La Crosse, Wisconsin La Crosse is a city in the U.S. state of Wisconsin and the county seat of La Crosse County. Positioned alongside the Mississippi River, La Crosse is the largest city on Wisconsin's western border. La Crosse's population as of the 2020 census w ...
. Heileman founded the brewery in 1858.Heileman, Gottlieb 1824–1878
/ref> His business strategy focused on producing the best local beer, rather than expanding nationwide like his company's contemporary
Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple glo ...
.


Background

Heileman was born into a family of bakers and brewers in southern Germany, and received training in those occupations during his childhood and early adulthood. In 1852 Heileman immigrated to the United States, staying briefly in Philadelphia before a few year stay in
Milwaukee, Wisconsin Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
, where he founded a bakery with another German immigrant. While in Milwaukee he met Johanna Bandel, another Württemberg native, and they moved permanently to La Crosse, Wisconsin, in 1858. Heileman and Bandel had eight children, seven daughters and one son.


G. Heileman Brewing Company

Heileman met fellow German immigrant John Gund, and they founded the City Brewery in La Crosse, Wisconsin. Early production was modest, and continued with little growth in the 1860s and early 1870s. After a disagreement, Gund sold his share to Heileman, making Heileman the sole owner. He renamed the company
G. Heileman Brewing Company The G. Heileman Brewing Company of La Crosse, Wisconsin, United States, was a brewery firm that operated from 1858 to 1996. It was ultimately acquired by Stroh's, and its independent existence ceased. From 1872 until its acquisition, the brewe ...
. Heileman focused on regional sales, keeping the company small. Following Heileman’s death in 1878, the company passed to Heileman’s widow, Johanna Heileman, who controlled the company until her death in 1917.


Legacy

When Johanna Heileman took over after her husband’s death, it can be argued she was the first female head of a brewery in the United States and following the incorporation of the company, the first female CEO in America. It was under Johanna that the company grew to be an important brewer in Wisconsin and the Midwest. After Johanna’s death, her eldest daughter’s husband took over the company. However, he was the last of the Heileman family to control the company and the brewery soon switched over to professional, not familial, management. At its peak, Heileman’s G. Heileman Brewing Company was ranked as one of the top three brewers in the United States, prior to its sale to the Australian
Bond Corporation Alan Bond (22 April 1938 – 5 June 2015) was an English-born Australian businessman noted for his high-profile and often corrupt business dealings. These included his central role in the WA Inc scandals of the 1980s, and what was at the time ...
and then to the
Stroh Brewing Company The Stroh Brewery Company was a beer brewery in Detroit, Michigan. In addition to its own Stroh's brand, the company produced or bought the rights to several other brands including Goebel, Schaefer, Schlitz, Augsburger, Erlanger, Old Style, L ...
. The company suffered a slow death throughout the 1990s. Eventually the company was sold to two La Crosse natives and they renamed the brewery the
City Brewing Company City Brewing Company is a large brewery located in La Crosse, Wisconsin, USA. It also goes by the trade name of City Brewery. History In 1999 the old G. Heileman Brewing Company's former brewery buildings in La Crosse were bought by a group of ...
, hailing back to when Heileman and Gund worked together. The City Brewery continues to brew today, but on a much smaller scale.


See also

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Eberhard Anheuser Eberhard Anheuser (27 September 1806–May 1880) was a German American soap and candle maker, as well as the father-in-law of Adolphus Busch, the founder of the Anheuser-Busch Company. Anheuser grew up in Kreuznach, where his parents operated ...
*
Jacob Best Jacob Best Sr. (1786 – 1861) was a German-American brewer who founded what would later become known as the Pabst Brewing Company in Milwaukee, Wisconsin. Life and career Best was born in Hesse-Darmstadt, where he learned the trade and ran a s ...
*
Valentin Blatz Valentin Blatz (October 1, 1826 – May 26, 1894) was a German-American brewer and banker. Biography Valentin Blatz was born in Miltenberg, Bavaria, and worked at his father's brewery in his youth. In August 1848, he immigrated to America, a ...
*
Adolphus Busch Adolphus Busch (10 July 1839 – 10 October 1913) was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. He introduced numerous innovations, building the success of the company in the late 19th and early 20 ...
*
Adolph Coors Adolph Herman Joseph Coors Sr. (February 4, 1847 – June 5, 1929) was a German American brewer who founded the Adolph Coors Company in Golden, Colorado, in 1873. Early years Adolph Hermann Joseph Kuhrs was born in Barmen in Rhenish Pruss ...
*
Frederick Miller Frederick Edward John Miller (November 24, 1824 – May 11, 1888) was a brewery owner in Milwaukee, Wisconsin. Born as ''Friedrich Eduard Johannes Müller'' in Riedlingen, Württemberg, he founded the Miller Brewing Company at the Plank Road Bre ...
*
Frederick Pabst Johann Gottlieb Friedrich "Frederick" Pabst (March 28, 1836 – January 1, 1904) was a German-American brewer for whom the Pabst Brewing Company was named. Biography Early life Pabst was born on March 28, 1836, in the village of Nikolausrieth, ...
*
Joseph Schlitz Joseph Schlitz (May 15, 1831 – May 7, 1875) was a German-American entrepreneur who made his fortune in the brewing industry. Early life Joseph Schlitz was born on May 15, 1831 in Mainz, Hesse-Darmstadt. He emigrated to the U.S. in 1850. Care ...
*
August Uihlein August Uihlein (1842–1911) was a German-American brewer, business executive and horse breeder. Early life August Uihlein was born Georg Karl August Ühlein in 1842 in Wertheim am Main, Grand Duchy of Baden, which is now in Germany. He had a bro ...


Notes

{{DEFAULTSORT:Heileman, Gottlieb 1824 births 1878 deaths People from Kirchheim unter Teck People from the Kingdom of Württemberg German emigrants to the United States People from La Crosse, Wisconsin