Gordon Whitener
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Gordon D. Whitener is founder, chairman, and chief executive officer of The Whitener Company, a Tennessee-based consulting and investment firm. He also serves as the chairman of several of the firm's portfolio companies.


Coaching career

Whitener's first job was working as a graduate offensive assistant for the
Oklahoma State University Oklahoma (; Choctaw: ; chr, ᎣᎧᎳᎰᎹ, ''Okalahoma'' ) is a state in the South Central region of the United States, bordered by Texas on the south and west, Kansas on the north, Missouri on the northeast, Arkansas on the east, New ...
football team under head coach Pat Jones and staff. At the age of 23, he was promoted to recruiting coordinator for the Cowboys. During his time directing Oklahoma State's recruiting efforts, the team secured future
Heisman Trophy The Heisman Memorial Trophy (usually known colloquially as the Heisman Trophy or The Heisman) is awarded annually to the most outstanding player in college football. Winners epitomize great ability combined with diligence, perseverance, and hard ...
winner
Barry Sanders Barry Sanders (born July 16, 1968) is an American former professional football player who was a running back in the National Football League (NFL), from 1989 to 1998 for the Detroit Lions. Sanders led the league in rushing yards four times and ...
and current OSU Head Coach
Mike Gundy Michael Ray Gundy (born August 12, 1967) is an American football coach and former player. He is the head football coach at Oklahoma State University. Gundy played college football at Oklahoma State, where he played quarterback from 1986 to 1989. ...
, among others.


Business career

In 1988, Whitener made the decision to leave college football and began a career in sales and marketing at
Collins & Aikman Collins & Aikman Corporation was an automotive manufacturer of cockpit modules and automotive floor and acoustic systems and a supplier of instrument panels, automotive fabric, plastic based trim and convertible top systems. The Company's operat ...
Floor Coverings (no
Tandus
in the Dallas area. During his first year with the company, Whitener had a very successful sales career, and within a short time, advanced to Vice President of marketing for the company. In 1993, Whitener was offered an executive position with Interface, Inc., a giant and competitor in the floorcoverings industry. He quickly advanced to become president and chief executive officer of Interface Americas, Interface's largest division, that included three commercial carpet manufacturers and a group of distribution and services companies that supported the manufacturers. Under Whitener's leadership, the company experienced record sales and profit growth. Additionally, Whitener served as a Senior Vice President and on the board of directors for Interface, Inc. In 1999, Whitener launched the US Cowboy Tour, a rodeo and sports marketing company that specialized in bringing rodeo events to the Southeastern United States. US Cowboy worked with the PRCA on their television package and ran the Xtreme Bulls Tour. Today, it manage
The Wrangler Network
In October 2002, Whitener was brought on as COO of Host Communications (now
IMG College LEARFIELD, formerly Learfield IMG College, is a large collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and ...
), one of the nation's leading providers of affinity, multimedia, promotional, and event management services to universities, athletic conferences, associations, and corporations. Shortly thereafter, he was named president and chief executive officer of Host, where he served until 2007. In 2007, Whitener became chairman and chief executive officer of SportsMyx Holdings, LLC, which owned Action Sports Media until late 2009.


The Whitener Company

In 2010, Whitener formed The Whitener Company, which provides consulting services in the areas of marketing technology, event production and management, sponsorship sales and business portfolio management and acceleration. In 2015, Whitener launched Mandt Media. In 2015, Whitener Entertainment Group was created in an effort to promote the film industry within the state of Tennessee. In 2016, WEG produced "The Last Movie Star", starring
Burt Reynolds Burton Leon Reynolds Jr. (February 11, 1936 – September 6, 2018) was an American actor, considered a sex symbol and icon of 1970s American popular culture. Reynolds first rose to prominence when he starred in television series such as ' ...
and
Ariel Winter Ariel Winter Workman (born January 28, 1998) is an American actress. She starred as Alex Dunphy in the ABC comedy series ''Modern Family'', for which she and her co-stars won four consecutive Screen Actors Guild Awards for Outstanding Ensemble ...
. The film was directed by
Adam Rifkin Adam Rifkin (born December 31, 1966), sometimes credited as Rif Coogan, is an American filmmaker, and actor. His career ranges from broad family comedies to dark and gritty urban dramas. He is best known for writing family-friendly comedies lik ...
and shot exclusively in the state of Tennessee. In 2017, the group, alongside California-based Moorad Sports Partners, became a part of Charleston Tennis, LLC, which owns and operates Family Circle Tennis Center on Daniel Island in
Charleston, South Carolina Charleston is the largest city in the U.S. state of South Carolina, the county seat of Charleston County, and the principal city in the Charleston–North Charleston metropolitan area. The city lies just south of the geographical midpoint o ...
. In 2018, The Whitener Company partnered with Chronicle Collectibles to launch Silver Screen Bottling Company: a licensing, bottling, and distribution company for the most prized properties in film, television, gaming, music, and sports. Under license by CBS Consumer Products, Bethesda Softworks, and ZeniMax Media, Silver Screen Bottling Company has launched spirit brands around iconic fan-centric franchises like ''Star Trek'' and the ''Fallout'' video game series. The Whitener Company operates around the world and has offices or portfolio companies in Knoxville, Hollywood, Dallas, Chicago, New York City, Charlotte, and Atlanta.


Other business

Whitener serves as a Member of the Advisory Board at Game Theory Group International, LLC. He served as a Member of the Strategic Advisory Board of ROBO Global, LLC. He served as Director of Aviation Group, Inc. He served as Director of Bull Run Corporation. He was also chairman of Winnercomm, Inc.


Education

A native of
Dalton, Georgia Dalton is a city and the county seat of Whitfield County, Georgia, United States. It is also the principal city of the Dalton Metropolitan Statistical Area, which encompasses all of Murray and Whitfield counties. As of the 2010 census, the ci ...
, Whitener attended Dalton High School. He went on to attend
The University of Tennessee The University of Tennessee (officially The University of Tennessee, Knoxville; or UT Knoxville; UTK; or UT) is a public land-grant research university in Knoxville, Tennessee. Founded in 1794, two years before Tennessee became the 16th state, ...
, where he worked under
Johnny Majors John Terrill Majors (May 21, 1935June 3, 2020) was an American professional football player and college coach. A standout halfback at the University of Tennessee, he was an All-American in 1956 and a two-time winner of the Southeastern Confe ...
and staff for the
Tennessee Volunteers football The Tennessee Volunteers football program (variously called "Tennessee", "Vols", "UT", or "Big Orange") represents the University of Tennessee (UT). The Vols have played football for 130 seasons, starting in 1891; their combined record of 862 ...
team and earned a Bachelor of Arts in Political Science in 1985. Later in life, Whitener completed The Executive Program within the Kenan-Flagler Business School at
The University of North Carolina at Chapel Hill ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
.


Awards and accolades

* Member,
Producers Guild of America The Producers Guild of America (PGA) is a 501(c)(6) trade association representing television producers, film producers and New media, New Media producers in the United States. The PGA's membership includes over 8,000 members of the producing esta ...
(PGA) * Inductee, Kentucky Colonel in the 212th year of the Commonwealth * Recipient, Titan Award (http://www.iida.org/content.cfm/titan-award), an award that recognizes outstanding service to the Interior Design profession by a design-related individual, company or organization, special services recognition by the International Interior Design Association, June 1996 * Inductee, GeorgiaTrend “40 Under 40” Rising Stars in Georgia Business and Politics”, 1998 * Inductee,
National Cowboy & Western Heritage Museum The National Cowboy & Western Heritage Museum is a museum in Oklahoma City, Oklahoma, United States, with more than 28,000 American West, Western and Native Americans in the United States, American Indian art works and Artifact (archaeology), ar ...
Board of Directors, April 2014 to current * Recipient, Outstanding Achievement: Technology-Feature/Segment “Virtual Reality: The Changing Face of Video”, 2016-2017
Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
Award * Recipient, Commendation from the Governor of Georgia, Roy E. Barnes, for the study on the Governor's Education Study Commission, November 2000 * Member, the President's OKC Scholarship Fund Advisory Board, April 1996 * Member, The Young Presidents Organization (YPO) * Member,
Business Executives for National Security Business Executives for National Security (BENS) is an American nonpartisan, nonprofit organization. Prominent members include Amazon founder Jeff Bezos, former Cisco chairman John P. Morgridge, and former Infor CEO Charles E. Phillips. The orga ...
(BENS) * Founder, The Dalton Plan: commended by the
United States Congress The United States Congress is the legislature of the federal government of the United States. It is bicameral, composed of a lower body, the House of Representatives, and an upper body, the Senate. It meets in the U.S. Capitol in Washing ...


References

{{DEFAULTSORT:Whitener, Gordon Year of birth missing (living people) Living people People from Knoxville, Tennessee American chief executives of financial services companies University of Tennessee alumni American company founders