Gopi Kukde is a veteran of the Indian advertising industry. His most innovative and successful creations is the Onida Devil. He is a Gold medalist from

Sir J.J. Institute of Applied Art Sir J. J. Institute of Applied Art is an Indian applied art institution based in Mumbai. It is a state government college that was started through its sister school, the Sir J. J. School of Art. The "Sir J. J." in the name stands for Sir Jamse ...

for his college campaign for the film ''Meera'', by Gulzar. His career marked his association with leading ad agencies like Chaitra, Clarion and Everest, and JWT. In 1982, he founded the Advertising Avenues, with two others Gautam Rakshit and Ashok Roy. Campaigns he has contributed to include Asian Paints, Glaxo, Stanrose Fabrics, Centaur Hotel, and the Hawkins pressure cooker. At Avenues, he worked on UFO Jeans, Skypak Couriers, Paan Pasand and Onida"Neighbours envy owners pride". He has produced and directed ad-films for Avenues for various brands. Apart from Art Direction, he has created catchy one-liners. His famous one-liners include the Pan Pasand one-liner, '’’Shaadi aur tumse kabhi nahin’’', '’’Chane ke bhaw kaaju’’' and the Onida Devil saying ‘’‘Neighbour’s Envy, Owner’s Pride.’’’

Achievements

He has had a long association with the

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

based organization CAG - Communication Arts Guild of which he was also the

President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...

. He is today one of the committee members of that guild. He stated in an interview with the

Hindu Hindus (; ) are people who religiously adhere to Hinduism.Jeffery D. Long (2007), A Vision for Hinduism, IB Tauris, , pages 35–37 Historically, the term has also been used as a geographical, cultural, and later religious identifier for ...

group of publications, "My motto in life is if you don't understand something, don't do it. Do something you are good at and be happy." After 16 years of experience in different agencies, Kukde took a 10-year sabbatical to work on what he enjoys the most - ceramics. He has a studio in Mumbai called ''Useless Ceramics''.

Notes

External links

"Should ideas be researched?"
7 January 2007. Nita J. Kulkarni. ''A Wide Angle View of India'' blog.
"AD Legends"
advertising.indiabizclub.com. {{DEFAULTSORT:Kukde, Gopi Indian advertising executives Businesspeople from Mumbai Living people Year of birth missing (living people)