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Owing to the dominance of the
Google search engine Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The ...
, to ''google'' has become a
transitive verb A transitive verb is a verb that accepts one or more objects, for example, 'cleaned' in ''Donald cleaned the window''. This contrasts with intransitive verbs, which do not have objects, for example, 'panicked' in ''Donald panicked''. Transitiv ...
. The
neologism A neologism Greek νέο- ''néo''(="new") and λόγος /''lógos'' meaning "speech, utterance"] is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted int ...
commonly refers to searching for information on the
World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web se ...
using the Google
search engine A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...
. The
American Dialect Society The American Dialect Society (ADS), founded in 1889, is a learned society "dedicated to the study of the English language in North America, and of other languages, or dialects of other languages, influencing it or influenced by it." The Society ...
chose it as the "most useful word of 2002". It was added to the ''
Oxford English Dictionary The ''Oxford English Dictionary'' (''OED'') is the first and foundational historical dictionary of the English language, published by Oxford University Press (OUP). It traces the historical development of the English language, providing a com ...
'' on June 15, 2006, and to the eleventh edition of the ''
Merriam-Webster Collegiate Dictionary ''Webster's Dictionary'' is any of the English language dictionaries edited in the early 19th century by American lexicographer Noah Webster (1758–1843), as well as numerous related or unrelated dictionaries that have adopted the Webster's n ...
'' in July 2006.


Etymology

The first recorded usage of ''google'' was as a
gerund In linguistics, a gerund ( abbreviated ) is any of various nonfinite verb forms in various languages; most often, but not exclusively, one that functions as a noun. In English, it has the properties of both verb and noun, such as being modifiable ...
, on July 8, 1998, by
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
co-founder
Larry Page Lawrence Edward Page (born March 26, 1973) is an American business magnate, computer scientist and internet entrepreneur. He is best known for co-founding Google with Sergey Brin. Page was the chief executive officer of Google from 1997 unt ...
himself, who wrote on a mailing list: "Have fun and keep googling!". Its earliest known use as an explicitly transitive verb on American television was in the "
Help Help is a word meaning to give aid or signal distress. Help may refer to: Arts, entertainment, and media Films * ''Help'' (2010 film), a Bollywood horror film * ''Help'' (2021 theatrical film), a British psychological thriller film * '' ...
" episode of ''
Buffy the Vampire Slayer ''Buffy the Vampire Slayer'' is an American supernatural fiction, supernatural drama television series created by writer and director Joss Whedon. It is based on the Buffy the Vampire Slayer (film), 1992 film of the same name, also written by W ...
'' (October 15, 2002), when
Willow Willows, also called sallows and osiers, from the genus ''Salix'', comprise around 400 speciesMabberley, D.J. 1997. The Plant Book, Cambridge University Press #2: Cambridge. of typically deciduous trees and shrubs, found primarily on moist s ...
asked Buffy, "Have you googled her yet?". To prevent genericizing and potential loss of its
trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...
, Google has discouraged use of the word as a verb, particularly when used as a synonym for general web searching. On February 23, 2003, Google sent a
cease and desist A cease and desist letter is a document sent to an individual or business to stop alleged illegal activity. The phrase "cease and desist" is a legal doublet, made up of two near-synonyms. The letter may warn that, if the recipient does not dis ...
letter to Paul McFedries, creator of Word Spy, a website that tracks
neologism A neologism Greek νέο- ''néo''(="new") and λόγος /''lógos'' meaning "speech, utterance"] is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted int ...
s. In an article in ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'', Frank Ahrens discussed the letter he received from a Google lawyer that demonstrated "appropriate" and "inappropriate" ways to use the verb "google". It was reported that, in response to this concern,
lexicographer Lexicography is the study of lexicons, and is divided into two separate academic disciplines. It is the art of compiling dictionaries. * Practical lexicography is the art or craft of compiling, writing and editing dictionaries. * Theoreti ...
s for the ''Merriam-Webster Collegiate Dictionary'' lowercased the actual entry for the word, ''google'', while maintaining the capitalization of the search engine in their definition, "to use the
Google search engine Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The ...
to seek online information" (a concern which did not deter the Oxford editors from preserving the history of both "cases"). On October 25, 2006, Google sent a request to the public requesting that "You should please only use 'Google' when you're actually referring to Google Inc. and our services." Ungoogleable is something that cannot be "googled"i.e. it cannot be easily found using a web search engine, especially Google. If a word or phrase is ''ungoogleable'', it means it cannot be googled. In 2013, the
Swedish Language Council The Language Council of Sweden ( sv, Språkrådet) is the primary regulatory body for the advancement and cultivation of the Swedish language. The council is a department of the Swedish government's Institute for Language and Folklore ( sv, Insti ...
attempted to include the
Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...
version of the word ("'' ogooglebar''") in its list of new words, but Google objected to the definition not being specifically related to Google, and the council was forced to briefly remove it to avoid a legal confrontation with Google.


See also

*
grep grep is a command-line utility for searching plain-text data sets for lines that match a regular expression. Its name comes from the ed command ''g/re/p'' (''globally search for a regular expression and print matching lines''), which has the sam ...
* Ogooglebar, Swedish for "ungoogleable" * Photoshop (verb), a similar neologism referring to digital photo editing


References

{{DEFAULTSORT:Google (Verb) Google Verbs Internet terminology Internet search 1990s neologisms Computer-related introductions in 1998