Goody's Powder, also called Goody's Headache Powders, is an

over-the-counter Over-the-counter (OTC) drugs are medicines sold directly to a consumer without a requirement for a prescription from a healthcare professional, as opposed to prescription drugs, which may be supplied only to consumers possessing a valid prescr ...

aspirin/paracetamol/caffeine Aspirin(acetylsalicylic acid) / paracetamol(acetaminophen) / caffeine is a combination drug for the treatment of pain, especially tension headache and migraine. It is sold in the US under the trade names Goody's Powder and Excedrin, although n ...

–based pain reliever, in single-dose powder form, which is marketed and sold by

Prestige Brands Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...

. The powder delivery saves the time needed for the patient's digestive system to break down a tablet or capsule, ostensibly causing the medication to work faster. Goody's Extra Strength Powder consists of

aspirin Aspirin, also known as acetylsalicylic acid (ASA), is a nonsteroidal anti-inflammatory drug (NSAID) used to reduce pain, fever, and/or inflammation, and as an antithrombotic. Specific inflammatory conditions which aspirin is used to treat inc ...

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to ...

, and paracetamol (acetaminophen) in a formula identical to that of Excedrin, a product of

Novartis Novartis AG is a Swiss-American multinational pharmaceutical corporation based in Basel, Switzerland and Cambridge, Massachusetts, United States (global research).name="novartis.com">https://www.novartis.com/research-development/research-loc ...

, but in the no-digestion-needed powder form. Goody's Powder is sold primarily in the

southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...

. For many years, the face of Goody's has been

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

legend Richard Petty, who appears in advertisements for the brand.Richard Petty Extends Long-time Relationship with Goody's
/ref> In 2013, the brand brought on NASCAR's most popular driver, Dale Earnhardt, Jr., to join Petty as spokesperson for the brand. Prior to that, wrestler

Dusty Rhodes Virgil Riley Runnels Jr. (October 11, 1945 – June 11, 2015), better known as "The American Dream" Dusty Rhodes, was an American professional wrestler, booker, and trainer who most notably worked for the National Wrestling Alliance, Jim Crocket ...

appeared in commercials for the product. The company's website claims that "probably the most popular technique" to take the powder is to "dump" it on the tongue and then "chase" it with a liquid. Goody's Powder can also be blended into water and ingested as a drink.

History

Goody's Powder was developed in conjunction with the Herpelscheimer Clinic in Graz,

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

, and manufactured for many years by Goody's Manufacturing Company, a family-owned business founded in 1932 and based in

Winston-Salem, North Carolina Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in ...

. The company also produced other medicinal products, including throat sprays and

throat lozenge A throat lozenge (also known as a cough drop, sore throat sweet, troche, cachou, pastille or cough sweet) is a small, typically medicated tablet intended to be dissolved slowly in the mouth to temporarily stop coughs, lubricate, and soothe irri ...

s. The headache powder was introduced in 1936. Beginning in 1995 GlaxoSmithKline produced Goody's Powders in

Memphis, Tennessee Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mos ...

. The company sold Goody's and 16 other brands to

in 2012.

Race sponsorship

Goody's Powder has a long history of sponsoring

motor racing Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive sporting events which primarily involve the use of motorized vehicles. The terminology can also be used to describe forms of competition of tw ...

events and teams, especially

. The Daytona Nationwide Race was sponsored by Goody's from 1982 to 1996. Goody's is the title sponsor of the

Goody's Headache Relief Shot 500 The Xfinity 500 is a NASCAR Cup Series stock car race held at Martinsville Speedway in Ridgeway, Virginia. The race is traditionally held in the fall and has been run in every NASCAR Cup Series season, starting with the sixth event in the inaug ...

Sprint Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. ...

race at

Martinsville Speedway Martinsville Speedway is a NASCAR-owned stock car racing short track in Ridgeway, Virginia, just south of Martinsville. At in length, it is the shortest track in the NASCAR Cup Series. The track was also one of the first paved oval tracks in ...

and was the title sponsor of the Goody's Headache Powder 500 Cup race at

Bristol Motor Speedway Bristol Motor Speedway, formerly known as Bristol International Raceway and Bristol Raceway, is a NASCAR short track venue located in Bristol, Tennessee. Constructed in 1960, it held its first NASCAR race on July 30, 1961. Bristol is among the m ...

from 1996 to 1999. Goody's was the official pain reliever of NASCAR from 1977 until 2007, when

Tylenol Tylenol may refer to: * Paracetamol Paracetamol, also known as acetaminophen, is a medication used to treat fever and mild to moderate pain. Common brand names include Tylenol and Panadol. At a standard dose, paracetamol only slightly decr ...

became the new pain reliever of NASCAR.

Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. ne ...

NASCAR to Get Tylenol Relief Next Season
November 17, 2006, retrieved from apnews.com on August 11, 2021. Goody's was also the series sponsor of the Goody's Dash Series from 1992 until NASCAR's sanctioning ended in 2003. Goody's sponsored Chad McCumbee's No. 45 Dodge at Pocono and

Tony Stewart Anthony Wayne Stewart (born May 20, 1971), nicknamed Smoke, is an American semi-retired professional stock car racing driver, current NASCAR team co-owner of Stewart-Haas Racing, and current co-owner of the Superstar Racing Experience. He is ...

's Busch car in 2006 and 2007 and they have also sponsored

David Gilliland David Leonard Gilliland (born April 1, 1976) is an American professional stock car racing driver and team owner. Since 2017, he has operated David Gilliland Racing, a team that races in the NASCAR Camping World Truck Series, ARCA Menards Series, ...

Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...

Car in 2006. Goody's sponsored

Bobby Labonte Robert Allen Labonte (born May 8, 1964) is an American semi-retired professional stock car racing driver and current analyst for ''NASCAR on Fox''. He also currently competes full-time in the Superstar Racing Experience, driving the No. 18 car. L ...

's Dodge at the 2009 fall Martinsville race.

Notes

{{reflist

External links

Official Goody's Powder site
Analgesics Prestige Brands brands Powders