Good Earth Tea is a

tea Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of ''Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and north ...

and

herbal tea Herbal teas, also known as herbal infusions and less commonly called tisanes (UK and US , US also ), are beverages made from the infusion or decoction of herbs, spices, or other plant material in hot water. Oftentimes herb tea, or the plain term ...

company. Founded in 1972 under the name Fmali Herb Company and based in

Santa Cruz, California Santa Cruz ( Spanish for "Holy Cross") is the county seat and largest city of Santa Cruz County, in Northern California. As of the 2020 census, the city population was 62,956. Situated on the northern edge of Monterey Bay, Santa Cruz is a po ...

, it was one of the first American herbal tea companies during the early 1970s. In the late 1970s, it began to develop

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...

teas for Good Earth Restaurants, and launched Good Earth teas in

tea bag A tea bag, or the compound teabag, is a small, porous, sealed bag or packet, typically containing tea leaves or the leaves of other herbs, which is immersed in water to steep and make an infusion. Originally used only for tea (''Camellia ...

form to the California grocery market in 1988. The company has since evolved to include a wide range of teas made with natural ingredients that span all sorts of varietals, herbs, botanicals and flavors.

Company

Good Earth was acquired by

Tetley Tetley is an English beverage manufacturer founded in 1837 in Yorkshire. It is the largest tea company in the United Kingdom and Canada, and the second largest in the United States by volume. Since 2000, Tetley has been a wholly owned subsidiar ...

US Holdings Limited in October 2005, which is a subsidiary of Tata Global Beverages. In January 2011, Tata relocated Good Earth from

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...

. During 2011 and 2012, Good Earth Tea launched the "Tag, You're It Contest", a nationwide contest offering fans a chance to submit an original, thought-provoking quote to be used on the tea tags of the brand's flavorful blends. In November 2013, Tata Global Beverages rebranded Good Earth to diversify it in the competitive tea market. The new "Untamed Tea" brand message and marketing strategy redesigned the brand's website, launched extensive social media outreach, and a celebrity chef partnership.Lukovitz, Karlene
"Good Earth Tea In 'Untamed' Brand Makeover"; ''MediaPost''; 26 November 2013. It also included new flavors with new taste profiles, some with Stevia, and discontinued older flavors. In January 2014, Good Earth Tea collaborated with celebrity chef

Elizabeth Falkner Elizabeth Falkner (born February 12, 1966) is an American chef, pastry chef, author, restaurateur, and consulting chef. She has appeared as a competitor and sometimes a judge on reality television cooking competitions, and she is a Top Chef tele ...

from Bravo's ''

Top Chef ''Top Chef'' is an American reality competition television series which premiered on Bravo on March 8, 2006. The show features chefs competing against each other in culinary challenges. The contestants are judged by a panel of professional ch ...

''. Falkner's adventurous palate led to the creation of recipes infused with Good Earth Tea. Good Earth produced over 40 different blends of tea, now concentrating on 14 unique teas. Good Earth teas are available in natural and organic varieties.

References

External links

Good Earth Tea websiteTetley Tea websiteTata Tea website
{{Tata Group Tea brands in the United States Companies based in Bergen County, New Jersey Food and drink companies established in 1972 1972 establishments in California Tata Consumer Products