Golf Wang (also known as simply Golf) is an American streetwear brand established in 2011 by American musician

Tyler, the Creator Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper and record producer. He is one of the founding members of the music collective Odd Future. Okonma self-released his debut mixtape Bast ...

. The name Golf Wang is a

spoonerism A spoonerism is an occurrence in speech in which corresponding consonants, vowels, or morphemes are switched (see metathesis) between two words in a phrase. These are named after the Oxford don and ordained minister William Archibald Spooner, w ...

of his

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future for short, of which he was a co-founder. Golf Wang is known for its colorful visual

aesthetic Aesthetics, or esthetics, is a branch of philosophy that deals with the nature of beauty and taste, as well as the philosophy of art (its own area of philosophy that comes out of aesthetics). It examines aesthetic values, often expressed th ...

. The brand has since expanded beyond its Odd Future affiliation and has established itself in the fashion industry. It is designed by

. The brand offers clothing, footwear through Golf le Fleur, jewelry, and other products. "Holiday 1991", the brand's first lookbook, was released on December 11, 2011.

Creative Expansion

Split from
Odd Future Odd Future Wolf Gang Kill Them All, better known as Odd Future and often abbreviated as OF, was an American Hip hop music, hip-hop Musical collective, music collective formed in Los Angeles County, California in 2007. The original members were Ty ...

Golf Wang was released in December 2011, still largely affiliated with

Odd Future Odd Future Wolf Gang Kill Them All, better known as Odd Future and often abbreviated as OF, was an American Hip hop music, hip-hop Musical collective, music collective formed in Los Angeles County, California in 2007. The original members were Ty ...

. In 2013, Golf Wang publicly separated from Odd Future.

Collaborations

In its history, Golf Wang has gone on to collaborate with other brands as a part of various projects. Golf Wang's first notable collaboration was its project with

Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...

. The partnership lasted from 2013 to 2016. In an interview with

Dazed ''Dazed'' (''Dazed & Confused'' until February 2014) is a bi-monthly British style magazine founded in 1991. It covers music, fashion, film, art, and literature. Dazed is published by Dazed Media, an independent media group known for producing ...

Magazine in 2017, Tyler stated that Golf Wang cut ties with

due to a lack of creative liberty. Following Golf Wang's departure from

and

Converse Converse may refer to: Mathematics and logic * Converse (logic), the result of reversing the two parts of a definite or implicational statement ** Converse implication, the converse of a material implication ** Converse nonimplication, a logical c ...

collaborated to create the shoe collection Golf le Fleur. In 2017, Golf Wang collaborated with Japanese sandal brand Suicoke. Their first release was the KAW-CAB sandals in colors 'Mocha' and 'Lemon Yellow'. In April 2019, they released a third version of the KAW-CAB sandals. Then in October 2019, a different silhouette called the 'DEPA-CAB' sandals was released in two new colorways. Also in 2019, Golf le Fleur and

released a new, original silhouette named the 'GLF Gianno Ox'. The shoes were available in two colorways, 'Bright Concord' and 'Cuban Sand'. That same year, Golf Wang created a scented candle in collaboration with Japanese fragrance label retaW. Named 'Coldwater', the candle was released on March 23, 2019. For apparel, Golf le Fleur partnered with fashion brand

Lacoste Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur Mangkha. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its gree ...

for an SS19 collection named 'GOLF le COSTE*'. The clothing line featured colors such as a pale pink, beige, and off-white named respectively 'litchi', 'geode', and 'mascarpone'. Golf le Fleur then collaborated with

Jeni's Splendid Ice Creams 'Jeni's Splendid Ice Creams'' is an artisan ice cream company headquartered in Columbus, Ohio. Jeni's has over 60 branded 'scoop shops' and retail distributors nationally. History Jeni Britton Bauer is the founder and chief creative officer ...

. The first ice cream was named 'Snowflake', released on July 8, 2019, it was a white chocolate ice cream flavor. The second flavor, 'Pluto Bleu' was released online on September 17, 2020 and was a blood orange and blueberry flavored ice cream. On May 20, 2020, Golf Wang released a top and bottom set with Levi Strauss & Co. for their '501 day'. The collaboration featured Levi's vintage-fit trucker jacket and 501 '93 jeans in

Ecru Ecru is still defined by some dictionaries as the colour of unbleached linen, which it still is in French (hex code = #FEFEE0 ), but it is now used for a quite different, much darker color in English. Traditionally ecru was considered a shade ...

denim with rainbow-colored polka dots.

GOLF le FLEUR*

Golf le Fleur was introduced at the Golf Wang fashion show at Made L.A. on June 11, 2016. Named "Golf le Fleur" (stylized as "GOLF le FLEUR*"), it was first introduced as a shoe collaboration between

and

. The collection was named "GOLF le FLEUR*" to mean

Flower Boy ''Flower Boy'' (alternatively titled ''Scum Fuck Flower Boy'') is the fourth studio album by American rapper Tyler, the Creator. The album was released on July 21, 2017, by Columbia Records. Produced entirely by Tyler, the album features guest vo ...

in French though the translation is inaccurate. It was released in the same year as Tyler's

album. First made available to the public on July 13, 2017, the first design released was

One Star shoes in a new, light blue colorway called "Clearwater". As of December 2021, Golf le FLEUR* has branched away from Golf Wang into a standalone luxury lifestyle and apparel brand debuting with an invite-only pop-up shop in Los Angeles. On August 3, 2017, the first set of Golf le Fleurs was released. They came in 4 colors, called "Airway Blue" (light blue), "Peach Pearl" (peach colored), "Sulfur" (yellow), and "Fuschia Glow" (fuscia/lavender). On October 16, 2017, the second set of Golf le Fleurs was announced. This set was named the "Uno", which contained three new shoes with a brand-new insole, design, and bottom. The colors Jolly Green (forest green), Vanilla (cream), and Solar Power (yellow), were released on November 2, 2017. On January 4, 2018, the second set of "Unos", and the third overall set of Golf le Fleurs were announced. They were released on January 18, 2018, with the colors "Bachelor Blue" (light blue), "Geranium Pink" (light pink), and "Jade Lime" (light green). On April 23, 2018, the first set of the line known as "Monos", and the fourth overall set of Golf le Fleurs were announced. They are a monotone colored shoe, and on April 26, 2018, they were released. The colors were "Black", "White", "Greener Pastures" (dark green), "Limoges" (dark blue), and "Rhubarb" (burgundy). On May 23, the third set of "Unos", (also nicknamed "two-toned") and the fifth overall set of Golf le Fleurs were announced. They were released on June 1, 2018, with the colors "Purple Heart" (purple and green), "Molten Lava" (red and blue), "Candy Pink" (red and pink), and "Plume" (baby blue and baby pink). On February 23, 2019, the "Industrial" line was released with another rework of the

Converse (shoe company) Converse () is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded in 1908 as the Converse Rubber Shoe Company, it has been acquired by several companies before becoming a subsidiary o ...

"One Star". The shoes were released with barely blue/egret/black and barely blue/patriot/egret colorways. The line also included matching '60s workwear

boilersuits A boilersuit (or boiler suit), also known as coveralls, is a loose fitting garment covering the whole body except for the head, hands and feet. Terminology The term ''boilersuit'' is most common in the UK, where the 1989 edition of the ''Oxfo ...

. On May 17, the "Velvet le Fleur" line was released. This included two reworks of the "One Star" in red and brown as well as a rework of the "Chuck 70" in purple, all of which use a quilted velvet material. On June 28, another pair of "Unos" was released, featuring a bright rainbow sole and an all-white upper. On September 13, a pair of Converse All-Stars was released with a polka dot design.

Fashion shows

Golf Wang made its runway debut on June 11, 2016 at Made LA, a fashion event created by IMG. 2016 was the premiere of Made LA on the west coast. The show also marked the debut of the 'Golf le Fleur' shoe collaboration. In addition to a live audience, the show was broadcast on the internet. Notable attendees included

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...

Dylan and Cole Sprouse Dylan Thomas Sprouse and Cole Mitchell Sprouse (born August 4, 1992) are American actors. They are twins and are sometimes referred to as the Sprouse brothers or Sprouse Bros. Their first major theatrical film role was in the 1999 comedy '' B ...

Kendall Jenner Kendall Nicole Jenner (born November 3, 1995) is an American model, media personality, and socialite. She is a daughter of Kris Jenner and Caitlyn Jenner, and rose to fame in the reality television show ''Keeping Up with the Kardashians.'' Je ...

, YG,

Janelle Monáe Janelle Monáe Robinson (; born December 1, 1985) is an American singer, rapper and actress. She is signed to Atlantic Records, as well as to her own imprint, the Wondaland Arts Society. Monáe has received eight Grammy Award nominations. Mon� ...

Solange Knowles Solange Piaget Knowles (; born June 24, 1986) is an American singer, songwriter, performance artist, and actress. Expressing an interest in music from an early age, Knowles had several temporary stints as a backup dancer for Destiny's Child, wh ...

, and

Amandla Stenberg Amandla Stenberg (born October 23, 1998) is an American actress. She was included in ''Time''s list of Most Influential Teens in both 2015 and 2016, and has received several accolades, including a Teen Choice Award, an NAACP Image Award, and no ...

. The show implemented a "see-now, buy-now" process at the event, meaning that the collection was available for pre-order after the show. The show's set design included a bedroom connected to a skate ramp and the event was accompanied by musical performances.

Golf Wang store

The Odd Future store was opened on Fairfax Avenue in 2011. The

would come to be the first retail space that sold Golf Wang. In 2014, Tyler described in a series of tweets that the Odd Future store on

Fairfax Avenue Fairfax Avenue is a street in the north central area of the city of Los Angeles, California. It runs from La Cienega Boulevard in Culver City at its southern end to Hollywood Boulevard in Hollywood on its northern end. From La Cienega Boulevard ( ...

had closed. On October 25, 2017, Tyler announced that he would open the Golf Wang flagship, named "GOLF" on 350 North Fairfax Avenue in Los Angeles, California. The new location officially opened on October 26, 2017, and features an indoor skating bowl. A second "GOLF" storefront opened on November 12th, 2022, located on 35 Howard Street in New York, NY.

References

{{Tyler, the Creator Clothing brands of the United States 2010 establishments in California Clothing companies established in 2010 Companies based in Los Angeles Tyler, the Creator Odd Future Fashion