Gold and Company (Gold's) was a department store located in downtown
Lincoln, Nebraska
Lincoln is the capital city of the U.S. state of Nebraska and the county seat of Lancaster County. The city covers with a population of 292,657 in 2021. It is the second-most populous city in Nebraska and the 73rd-largest in the United Sta ...
. The store was founded in 1915 and quickly grew into one of Lincoln's dominant retailers throughout the 20th century. Gold's merged with the
Brandeis Brandeis is a surname. People
*Antonietta Brandeis (1848–1926), Czech-born Italian painter
*Brandeis Marshall, American data scientist
* Friedl Dicker-Brandeis, Austrian artist and Holocaust victim
* Irma Brandeis, American Dante scholar
* Loui ...
department store in 1964 and closed in 1980.
History
![Gold's Building, Lincoln, Nebraska, USA](https://upload.wikimedia.org/wikipedia/commons/3/32/Gold%27s_Building%2C_Lincoln%2C_Nebraska%2C_USA.jpg)
Gold and Company was founded by William Gold. The original name was The Peoples' Store until Gold incorporated with his son in 1915, officially naming it Gold and Company. The department store had one location in Lincoln, Nebraska, which was built in 1924. The building grew as the business grew with additions in 1929, 1947, and 1951.
Acquisition by Brandeis
An Omaha-based department store
Brandeis Brandeis is a surname. People
*Antonietta Brandeis (1848–1926), Czech-born Italian painter
*Brandeis Marshall, American data scientist
* Friedl Dicker-Brandeis, Austrian artist and Holocaust victim
* Irma Brandeis, American Dante scholar
* Loui ...
merged with Gold's in 1964 to become Brandeis, Gold's Division. Brandeis operated the store for several years until 1980 when the company was shattered also forcing them to sell the
downtown Omaha Brandeis flagship shortly after. The former Gold's building is now Gold's Galleria, a mix of retail stores and offices.
See also
*
List of defunct department stores of the United States
This is a list of defunct department stores of the United States, from small-town one-unit stores to mega-chains, which have disappeared over the past 100 years. Many closed, while others were sold or merged with other department stores.
De ...
References
{{DEFAULTSORT:Gold And Company
Defunct department stores based in Nebraska
Defunct companies based in Omaha, Nebraska
Retail companies established in 1915
History of Lincoln, Nebraska
Retail companies disestablished in 1987