Go Fug Yourself is a

comedy Comedy is a genre of fiction that consists of discourses or works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. The term o ...

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...

devoted to

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion i ...

gossip.

Creators

The authors and owners of the blog are writers Jessica Morgan and Heather Cocks, who met when they were working as recappers for the website

Television Without Pity Television Without Pity (often abbreviated TWoP) was a website that provided detailed recaps of select television dramas, situation comedy, situation comedies and reality TV shows along with discussion forums. These recaps were written with sarca ...

, then known as Mighty Big TV. Morgan and Cocks initially created the site as a diversion for themselves and their friends, but it quickly became popular and well known.

Fug Madness

Each March, in an homage to the NCAA "March Madness" basketball tournament, Morgan and Cocks present a tournament featuring those celebrities deemed to have made the worst fashion faux pas in the previous calendar year. Each match-up is presented as a poll in which readers can vote on which celebrity has made "fuglier" fashion choices. The inaugural 2008 tournament was won by

Bai Ling Bai Ling (, born October 10, 1966) is a Chinese-American actress known for her work in the films '' The Crow'', ''Nixon'', ''Red Corner'', '' Crank: High Voltage'', ''Dumplings'', ''Wild Wild West'', ''Anna and the King'', ''Southland Tales'', an ...

, who defeated

Victoria Beckham Victoria Caroline Beckham (; born 17 April 1974) is an English fashion designer, singer, and television personality. She rose to prominence in the 1990s as a member of the girl group the Spice Girls, in which she was nicknamed Posh Spice. Wi ...

in the final match. Subsequent winners have included

Aubrey O'Day Aubrey Morgan O'Day (born February 11, 1984) is an American singer and reality television personality, best known for being a member of the girl group Danity Kane. Following discord among Danity Kane and with her mentor at the time, P. Diddy, O' ...

(2009),

Amber Rose Amber Rose Levonchuck (born October 21, 1983) is an American model and television personality. She first gained attention after she appeared in the music video for Young Jeezy and Kanye West's single " Put On". In 2008, Rose began a high-profil ...

(2010),

Taylor Momsen Taylor Michel Momsen (born July 26, 1993) is an American musician, singer, model, and former actress. Prior to her retirement from acting, she portrayed the character of Cindy Lou Who in the film '' How the Grinch Stole Christmas'' (2000) and Je ...

(2011),

Vanessa Hudgens Vanessa Anne Hudgens (; born December 14, 1988) is an American actress and singer. After making her feature film debut in '' Thirteen'' (2003), Hudgens rose to fame portraying Gabriella Montez in the ''High School Musical'' film series (2006 ...

(2012),

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...

(2013),

Miley Cyrus Miley Ray Cyrus ( ; born Destiny Hope Cyrus on November 23, 1992) is an American singer, songwriter, and actress. Known for her distinctive raspy voice, her music spans across varied styles and genres, including pop, country, rock, hip ho ...

(2014),

Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the s ...

(2015, 2016),

Keke Palmer Lauren Keyana "Keke" Palmer (born August 26, 1993) ( ) is an American actress, singer and television personality. Known for playing leading and character roles in comedy and drama productions, she has received a Primetime Emmy Award, five NAACP I ...

(2017),

Bella Thorne Annabella Avery Thorne (born October 8, 1997) is an American actress, singer, and writer. She first received recognition for her roles as Margaux Darling in the series ''Dirty Sexy Money'' (2007–2008) and as Ruthy Spivey in the drama series ...

(2018),

Rita Ora Rita Sahatçiu Ora (born Rita Sahatçiu; 26 November 1990) is a British singer and songwriter. She rose to prominence in February 2012 when she featured on DJ Fresh's single, "Hot Right Now", which reached number one in the UK. Her debut stud ...

(2019), and

Dascha Polanco Dascha Yolaine Polanco (born December 3, 1982) is a Dominican-American actress. She is known for portraying the role of Dayanara "Daya" Diaz on the Netflix series ''Orange Is the New Black'', and for the role of Cuca in the 2021 movie ''In the He ...

(2020).

''The Fug Awards''

Morgan and Cocks co-authored ''The Fug Awards'', which features a number of "honors" offered to the worst offenders in celebrity fashion, along with commentary similar to that found on the site. The book was released on February 6, 2008.

Media

Go Fug Yourself was named one of ''

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cu ...

''s 25 favorite entertainment sites in its June 23, 2006, issue. In 2005 it was named one of the 50 Coolest Websites by ''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...

'' magazine and one of the Top 100 Best Things of the Year by CBC. It was named one of the 50 Most Powerful Blogs by ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...

'' in March 2008. It has also been mentioned in '' Vanity Fair'', ''

Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...

'', '' Business Week'', '' Harper's Bazaar'', the ''

Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television a ...

'', and ''

Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print magazine in 1933, it was widely ...

'', among others. The authors also blogged regularly as "The Fug Girls" in '' New York'', and regularly contribute to ''

Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...

''. The Fug Girls also appeared on Season Three, Episode Five of ''All on the Line'', a Sundance channel series, offering feedback to struggling fashion designer Brooke Rodd.

References

External links

Go Fug YourselfLAist.com interview with Jessica Morgan and Heather CocksTWOP interview with Jessica Morgan and Heather CocksBostonist interview with Jessica Morgan and Heather CocksThe Fug Girls in ''New York'' magazine
{{Webarchive, url=https://web.archive.org/web/20181116121918/http://nymag.com/author/The%20Fug%20Girls/ , date=November 16, 2018 American comedy websites