Go Blonde Festival is an annual event held in

Riga, Latvia Riga (; lv, Rīga , liv, Rīgõ) is the capital and largest city of Latvia and is home to 605,802 inhabitants which is a third of Latvia's population. The city lies on the Gulf of Riga at the mouth of the Daugava river where it meets the Bal ...

Blonde Blond (male) or blonde (female), also referred to as fair hair, is a hair color characterized by low levels of the dark pigment eumelanin. The resultant visible hue depends on various factors, but always has some yellowish color. The color can ...

women, dressed in

pink Pink is the color of a namesake flower that is a pale tint of red. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, ...

, parade down the streets of Riga to promote economic growth and to spread cheer. The event is organized by the Latvian Association of Blondes. The parade has also become a tourist attraction for people who are interested in more than the just city's fine Art Nouveau architecture. It is a tourism generator rivaling events such as carnivals in Brazil and Italy. Each year the festival receives more world attention, and it has grown into the biggest Blondes festival in the world. The previous Go Blonde festivals received international media attention. German national TV Channel One created a documentary about the Latvian Blondes Association. The festival was covered by over 500 internet portals globally, CNN, as well as the popular lifestyle magazines Glamour, Marie Claire in the USA, and Grazia in England and Italy. The festival is also receiving attention from Turkish and Russian media. In 2012 "Go Blonde” organized the fourth festival, which took place in Jurmala, Latvia, on 13 July. The whole day featured activities on water and on the beach, a Marilyn Monroe lookalike contest, the Miss and Mister Australian Gold beauty pageant finale, tennis and golf tournaments, and a Harley Davidson bike parade. The festival concluded with an all-night party, with local celebrities as well as internationally renowned DJs and performers.

Years

2009

*First Festival *About 500 participants

2010 (May 28th-29th)

*About 800 participants

2011

*Over 500 participants registered from abroad, including people from New Zealand, Finland, Italy, and Lithuania. *Around a thousand people, mostly men, lined the route.

References

{{Reflist Festivals in Latvia Tourism in Riga Blond hair