Glow by JLo is a women's

fragrance An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently ...

endorsed by American entertainer Jennifer Lopez, and released through Coty Incorporated. It was conceived as far back as 1998 when Lopez announced a lifestyle line that would include a fragrance. Contradictory to assumptions that it would be unsuccessful, it performed extremely well, becoming America's top-selling fragrance. Glow Industries filed a lawsuit against Lopez and Coty to not use the term "Glow", however, a judge denied their request. Along with products from Lopez's fashion and lifestyle line, it brought in over $300 million by 2004. Subsequently, Glow became a successful woman's fragrance line. Glow has spawned several flankers, with the first being Miami Glow, and the most recent being L.A. Glow. In May 2012, she released her eighteenth fragrance,

Glowing by JLo Glowing by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez. It was created by Givaudan's Calice Becker and Caroline Sabas. It was released through Coty on May 10, 2012. It was released ten years after her initial frag ...

, which was described as the "evolution" of Glow and marked her 10-year anniversary working with Coty, Inc. Since Glow, Lopez has been credited with influencing other celebrity endorsements of fragrance, which has included Halle Berry, Beyoncé,

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

and Madonna, among others.

Conception and scent

On April 2, 1998, it was announced during a press conference that Lopez would be launching a clothing line, entitled

J.Lo by Jennifer Lopez J.Lo by Jennifer Lopez is an American lifestyle brand founded by Jennifer Lopez. Since the release of her debut fragrance Glow in 2001, the line expanded to include clothing, watches, accessories, bedding and perfume, becoming a huge success i ...

, in time for the holiday season. The line, which would eventually also include eyewear, swimwear, accessories and a fragrance, was backed up by an investment group led by Andy Hilfiger and Larry Stemmerman. Of the fragrance, Lopez said: "I wanted ''Glow'' to be fresh and clean, but still sexy and sensual – something that feels like you just came out of the shower and are the sexiest person in the world." ''Glow by J.Lo'' contains notes of:

orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...

, grapefruit, jasmine,

orris Orris may refer to: People * Peter Orris * Orris C. Herfindahl * Orris Pratt Places * Adam Orris House * Orris Baragwanath Pass Other uses *Orris root *Orris oil Orris oil (orris butter or Beurre d'Iris) is an essential oil derived from ...

iris Iris most often refers to: *Iris (anatomy), part of the eye *Iris (mythology), a Greek goddess * ''Iris'' (plant), a genus of flowering plants * Iris (color), an ambiguous color term Iris or IRIS may also refer to: Arts and media Fictional ent ...

es,

vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). Pollination is required to make the p ...

and

musk Musk ( Persian: مشک, ''Mushk'') is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial sub ...

. Lopez said the fragrance was created to fit what she would want to wear herself. The perfume is a combination of Lopez's favorite scents. The fragrance is packaged in a clear white bottle, with curvaceous lines to look like a woman's body. Lopez's "J.Lo" logo is written in rhinestones on the bottle. It comes with a complimentary chain inspired by Lopez's style.

Release and impact

The fragrance is sold at every-day shopping outlets like

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

and pharmacy chains. A limited edition

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

was released alongside the fragrance, featuring the "Everbot's Showtime Edit" of

Jenny from the Block "Jenny from the Block" is a song by American singer Jennifer Lopez, which features American rappers Jadakiss and Styles P, both members of The LOX. It was released by Epic Records on September 26, 2002, as the lead single from her third studio ...

and the "Alt. Main New Hook" version of "The One". The release of Glow by JLo succeeded expectations, becoming the second-highest seller in the American market. In 2004 Lopez's clothing lines

and Sweetface, and her fragrances Glow by JLo and Still Jennifer Lopez together brought in more than $300 million in revenue, making her the nineteenth richest person under 40, according to '' Fortune'' magazine. The release of Glow by JLo "spawned a wave of new celebrity fragrances". Collectively with her fragrances Glow By JLo and Still Jennifer Lopez, the fragrance brought in over $100 million in the space of 2005 alone. Julie Naughton and Pete Born of '' WWD'' noted that Benrd Beetz, Coty's CEO, said that with Glow by JLo, Lopez started the trend of celebrity-endorsed fragrances, writing: "Beetz credits the successful Lopez project for laying the groundwork for the company's other celebrity brands, which include Halle Berry and Beyoncé, and the upcoming Lady Gaga and Madonna fragrances. While some have been sounding a death knell for the celebrity category over the past few years, Beetz remains adamant that it is a sustainable business model. “We're going to prove it again with Madonna. We're going to prove it again with Lady Gaga. The fragrance is a defining tool to create an image for an artist or a celebrity. It is not an afterthought. It is a central part of building a brand. And if you build it one way it's going to extend in other areas." Lopez has been credited with the resurrection of celebrity's endorsement of fragrances. Chief executive of Coty, Bernd Beetz, stated that he believes Lopez could last longer than Elizabeth Taylor and her fragrance,

White Diamonds White Diamonds is a perfume created in 1991 by actress Elizabeth Taylor. The perfume, advertised with a cinematic TV commercial starring Taylor, was an enormous and enduring commercial success, with total sales of $1.5 billion as of 2018. Though ...

Lawsuit

In 2002 Glow Industries filed a lawsuit against Lopez and Coty, Inc asking that Lopez and her company to stop using the name as their own perfume, which would be released in August 2003, as it can cause confusion. A judge denied their request; as Glow Industries hadn't demonstrated how consumer confusion would occur, or even a likelihood for it. Lopez and Coty, Inc's representative, Lisa Pearson, argued that the two separate products had completely different packages and wouldn't even be sold in similar outlets.

Products

The products for ''Glow By JLo''− * Eau de Toilette Spray 3.4 fl oz / 100ml * Eau de Toilette Spray 1.7 fl oz / 50ml * Eau de Toilette Spray 1.0 fl oz / 30ml * Body Lotion 6.7 fl oz / 200ml * Shower Gel 6.7 fl oz / 200ml

Flanker fragrances

Lopez released a limited edition of Glow, entitled Miami Glow by JLo, on December 17, 2004, at select department stores. Speaking about the theme of the perfume, Lopez stated: "Besides my home town of New York, Miami is my favorite city in the whole world. I love the air when you get off the plane. I love being next to the ocean. I love the cultural mix of people". It was created by Caroline Sabas. The fragrance was officially launched at her first

Runway Show A fashion show (French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fal ...

on February 17, 2005, where she also introduced her "Sweetface" clothing line. A runway special dedicated to the new fragrance and her clothing line, ''Jennifer Lopez: Beyond The Runway'' aired on MTV and featured Lopez's process in making Miami Glow. The fragrance is a summer perfume, and contains notes of passionfruit, coconut,

amber Amber is fossilized tree resin that has been appreciated for its color and natural beauty since Neolithic times. Much valued from antiquity to the present as a gemstone, amber is made into a variety of decorative objects."Amber" (2004). In ...

, orange flower and

. The perfume bottle is the same shape as the Glow by JLo bottle, it has gold flip-flop charms on it. Collectively with her fragrances Glow by JLo and Still Jennifer Lopez, the fragrance brought in over $100 million in the space of 2005 alone. The second flanker fragrance is Love at First Glow by JLO. Lancaster had previously announced in October 2005 that they were preparing Lopez's new fragrance, which was her fourth. It was created by Steve Demercado in 2005. Love at First Glow is a fragrance dedicated to "emulate the feeling of first love" and has notes of bergamot, neroli, peach, pink jasmine, wild rose, osmanthus and fluid freesia. At the base, there is musk, blond woods and vanilla absolute. The bottle comes with a complimentary J. Lo logo mobile phone charm. Glow After Dark by JLo is the third flanker fragrance. Glow After Dark has the same bottle as the original Glow, with only a black J.Lo mobile phone charm that can be taken off, made out of dark crystals. The scent contains notes of lychee, melon, passionfruit, mandarine, ozone, white cherry, freesia, rose, orange, patchouli, moss, and blonde woods. Sunkissed Glow by JLo is the fourth flanker endorsed by Lopez. It is inspired by a tropical scent of breeze and the steamy sun; it has notes of flowery and fruity orange blossom, water lilies and passion flowers. It was created by Caroline Sabas. Robin from ''Now Smell This'' said "Sunkissed Glow is nicely done and gets a plus in my book for not smelling like candy ... despite the fact that I'm not usually a huge fan of coconut in perfume, I prefer the original ''Miami Glow''. It was just more fun. I understand it can still be found at some of the discount chains, so you might want to try both scents before you make up your mind." It is available in 30, 50, and 100ml Eau de Toilette. Blue Glow by JLo is the fifth flanker of Glow endorsed by Jennifer Lopez. Released in Spring 2010, it is a "refreshing watery fragrance" and has notes of water lily, vanilla orchid, sea wood, cedar and mangosteen; the bottle comes with a complimentary silver anklet. L.A. Glow by JLo was released in early 2011, as the sixth flanker of Glow. It is also Lopez's sixteenth fragrance. It contains notes of cherry, purple plum, blackberry, jasmine, peony, magnolia blossum, musk and amber. According to Lopez's

parfum An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vo ...

website, the fragrance is inspired by the hip, high energy

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

nightlife. The fragrance appeared on ''

The Ellen DeGeneres Show ''The Ellen DeGeneres Show'' (often shortened to ''Ellen'' or ''The Ellen Show'') is an American daytime television variety comedy talk show that was created and hosted by its namesake Ellen DeGeneres. Debuting on September 8, 2003, it was pro ...

'' during a

hidden camera A hidden camera or spy camera is a camera used to photograph or record subjects, often people, without their knowledge. The camera may be considered "hidden" because it is not visible to the subject being filmed, or is disguised as another obje ...

prank DeGeneres and Lopez did. Rio Glow by JLo is the seventh flanker of Glow, endorsed by Jennifer Lopez. The fragrance is limited edition. Released in Summer 2013, it is inspired by the city of Rio de Janeiro, therefore continuing the line's reoccurring theme of interesting cities (L.A Glow & Miami Glow). The perfume has notes of peach, apple, pear, vanilla and orange blossom. The fragrance does not come with any removable charms, unlike the other fragrances in the line, which all have a charm of some sort attached to their bottles. Wild Glow by JLo is the eighth flanker of Glow, endorsed by Jennifer Lopez. The fragrance is a limited edition that was released in December 2014. The perfume's inspiration was the "upbeat rhythm of the music that pulses through the club and bright lights that represent the joys of life". The perfume has notes of blackcurrant, tropical fruits, heliotrope and jasmine. Like Rio Glow before it, the fragrance has no charms attached to its bottle.

References