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Gloria Leonard (born Gale Sandra Klinetsky; August 28, 1940 – February 3, 2014) was an American pornographic actress during the Golden Age of Porn (1969–1984) who later became the publisher of '' High Society'' magazine. As a board member of Adult Video Association and its successor the Free Speech Coalition, Leonard was an outspoken advocate for the
adult film Pornographic films (pornos), erotic films, sex films, and 18+ films are films that present sexually explicit subject matter in order to arouse and satisfy the viewer. Pornographic films present sexual fantasies and usually include eroticall ...
industry and free speech rights.


Career

In the 1960s, Leonard was a registered representative for the bond trading firm of Schweickert & Company. She later went into
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
and worked for
Elektra Records Elektra Records (or Elektra Entertainment) is an American record label owned by Warner Music Group, founded in 1950 by Jac Holzman and Paul Rickolt. It played an important role in the development of contemporary folk and rock music between the 1 ...
. Later in the 1970s, she worked for a film production company in the Caribbean. Upon her return to New York, looking for work, she contacted casting agent Dorothy Palmer, who apparently failed to tell Leonard that the acting role she cast her in was for an adult film.


Adult film

Leonard began appearing in
hardcore pornography Hardcore pornography, or hardcore porn, is pornography that features detailed depictions of sexual organs or sexual acts such as vaginal, anal or oral intercourse, fingering, anilingus, ejaculation, and fetish play. The term is in contrast wi ...
in 1974 and appeared in approximately 40 film/projects from 1976 to 1984, in films including ''Odyssey: The Ultimate Trip'' (1977), directed by
Gerard Damiano Gerardo Rocco "Gerard" Damiano (August 4, 1928 – October 25, 2008 ) was an American director of adult films. He wrote and directed the 1972 cult classic '' Deep Throat,'' which starred Linda Susan Boreman ''aka'' Linda Lovelace. He also dir ...
, ''The Trouble With Young Stuff'', ''All About Gloria Leonard'' (both of which were written and directed by Joseph W. Sarno), ''Fortune Smiles'', ''
Maraschino Cherry A maraschino cherry ( ) is a preserved, sweetened cherry, typically made from light-colored sweet cherries such as the Royal Ann cherry, Royal Ann, Rainier cherry, Rainier, or Gold varieties. In their modern form, the cherries are first pre ...
'' and ''Taboo: American Style''. She is best known for her role in '' The Opening of Misty Beethoven'', Radley Metzger’s erotic reimagining of George Bernard Shaw’s play ''
Pygmalion Pygmalion or Pigmalion may refer to: Mythology * Pygmalion (mythology), a sculptor who fell in love with his statue Stage * ''Pigmalion'' (opera), a 1745 opera by Jean-Philippe Rameau * ''Pygmalion'' (Rousseau), a 1762 melodrama by Jean-Jacques ...
''. She retired from acting in 1984. She directed several films for companies such as
Adam & Eve Adam and Eve, according to the creation myth of the Abrahamic religions, were the first man and woman. They are central to the belief that humanity is in essence a single family, with everyone descended from a single pair of original ancestors. ...
, VCA Pictures, and Vivid Entertainment.


Publishing

In 1977, she was hired as the publisher of '' High Society'' magazine, a position she held for 14 years while continuing to act and appear in films. She was hired by the magazine's publisher Carl Ruderman, who wanted a female publisher of a men's magazine. Adult-industry historian Ashley West stated in an interview that Ruderman expected her to be a figurehead, but that she took the position seriously. West said, "Gloria really would visit wholesalers herself, had relationships with all the distributors, would hire and fire staff, would supervise layouts, would recommend and decide upon the content, so really became a hands-on editor, at least in the first five or six years of her stint at ''High Society.''" Leonard is also credited with two successful ideas that each became cottage industries: the publishing of nude celebrity photos and
phone sex Phone sex is a conversation between two or more people by means of the telephone which is sexually explicit and is intended to provoke sexual arousal in one or more participants. All parties participate voluntarily; it is typically accompanied ...
lines. Starting out as a feature that showcased risqué photos of celebrities like Jodie Foster and Goldie Hawn, usually lifted from film stills, the former became a spin-off venture of ''High Society'' called '' Celebrity Skin'' magazine in 1986. Over its 25-year run Margot Kidder, Ann-Margret and Barbra Streisand unsuccessfully attempted to sue the magazine after it published nude photos of them.


Phone sex line pioneer

Leonard is credited with being one of the first people to use "
976 numbers Premium-rate telephone numbers are telephone numbers that charge callers higher price rates for select services, including information and entertainment. A portion of the call fees is paid to the service provider, allowing premium calls to be an ...
" for promotional purposes and as a revenue stream: this later became known as the "
phone sex Phone sex is a conversation between two or more people by means of the telephone which is sexually explicit and is intended to provoke sexual arousal in one or more participants. All parties participate voluntarily; it is typically accompanied ...
" industry. Initially Leonard recorded her own voice informing callers of the contents of the next issue of ''High Society'' magazine before its publication. Later she recorded others, such as
Annie Sprinkle Annie M. Sprinkle (born Ellen F. Steinberg on July 23, 1954) is an American certified sexologist, performance artist, former sex worker, and advocate for sex work and health care. Citing: Sprinkle has worked as a prostitute, sex educator, femi ...
, " talking sexy". Leonard convinced magazine owner Ruderman to purchase more of these numbers and the business began to be successful using the magazine to promote the service.


Appearances

Early in her career she was interviewed by a magazine for an article titled "The Parkway All-Stars" (after the Mosholu Parkway in the Bronx) about a group of overachievers who grew up within a 15-block radius. The article also featured interviews with actor Robert Klein, actress Penny Marshall (and her brother, TV producer Garry Marshall) and fashion designers
Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...
and
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his co ...
. Leonard remarked to a colleague, "Yeah, I knew Ralph Lauren when he was Ralph Lipschitz." Leonard was also presenter at an awards ceremony for ''Video Review'' magazine that was emceed by Klein. She recalled in an interview, "When he introduced me he told the audience, 'For 15 years I walked to school with this woman and I saw more of her in three minutes of Misty Beethoven than I saw in all of those 15 years.'" Leonard appeared in a documentary film by Melissa Monet called ''Porn—It's A Living''. Leonard delivered the film's opening line: "Not too many people are going to be proud saying, 'Look at my daughter, look how good she sucks cock.'"


Television appearances

She had a role as a salesperson on '' Simon & Simon'' in 1984, in the episode "Manna from Heaven". Leonard had also been a guest on several talk shows, including '' Oprah'', '' Geraldo'', '' Maury'', '' Larry King'', '' Morton Downey Jr.'', and '' Howard Stern''. She has also hosted her own television shows - ''The Leonard Report: For Adults Only'' and later, ''Gloria Leonard's Hot Shopper Hour''.


Advocacy


Organizations

Leonard helped found and was a lifetime member of one of the industry's earliest adult actress support groups. Started in 1984, the group was named ''Club 90'' and initially met at Annie Sprinkle's home at "90 Lexington Avenue" in New York. Other members included
Veronica Vera Veronica Vera is an American human sexuality writer and actress. She is best known for the films ''Times Square Comes Alive'', Gerard Damiano's ''Consenting Adults'', ''Mondo New York'', and ''Rites of Passion'', as well as her work with photogr ...
, Veronica Hart, Annie Sprinkle, and
Candida Royalle Candida Royalle (born Candice Marion Vadala; October 15, 1950 – September 7, 2015) was an American producer and director of couples-oriented pornography, pornographic actress, sex educator, and sex-positive feminist. She was a member of the XR ...
. She also served as administrative director of the Adult Film and Video Association of America, the adult film industry trade association, from 1989 to 1992, until that organization merged with the Free Speech Coalition. In 1998, she was elected president of the FSC. She was also president of the AFVAA in 1986."10th Annual Erotic Awards", ''
Adam Film World ''Adam Film World'' (''AFW'') and ''Adam Film World Guide'' (''AFWG'') were American magazines about pornographic film, starting in 1966 as ''The Adam Film Quarterly.'' History Knight Publishing Corp. had launched ''Adam'' magazine in 1956 as a ...
'', January 1987, p. 7


Feminism

Leonard was a
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
and free speech advocate, and debated on the issues of pornography and censorship and their impact on the women's movement at several colleges and universities. For several years in the 1980s she debated representatives from the feminist organization Women Against Pornography at numerous college campuses.


Awards and recognition

She won the Best Actress award for ''Taboo, American Style'' from the AFAA. Leonard is a member of the X-Rated Critics Organization (XRCO) Hall of Fame and Adult Video News (AVN) Hall of Fame.


Personal life

Leonard was Jewish and raised in the Bronx neighborhood of New York City. She was a single mother, more mature than most porn ingenues, and had had other occupations, such as a Wall Street broker and publicist. She was formerly married to adult-film producer/director Bobby Hollander. Her first two marriages ended in divorce. She was separated from Hollander, her third husband, when he died in 2002.


Relationship with Norman Mailer

In a chance meeting in an Upper East Side New York restaurant in 1982, Leonard first met author/
playwright A playwright or dramatist is a person who writes plays. Etymology The word "play" is from Middle English pleye, from Old English plæġ, pleġa, plæġa ("play, exercise; sport, game; drama, applause"). The word "wright" is an archaic English ...
Norman Mailer Nachem Malech Mailer (January 31, 1923 – November 10, 2007), known by his pen name Norman Kingsley Mailer, was an American novelist, journalist, essayist, playwright, activist, filmmaker and actor. In a career spanning over six decades, Mailer ...
. Mailer, a noted womanizer, struck up a conversation with Leonard after recognizing her. The meeting was rumored to have led to an affair between the two, but it did not last long. Later on, Leonard was approached by a group of movie distributors from the Midwest to finance what was described as "the world's first million-dollar pornographic movie." She invited Mailer to lunch and made her pitch. In an interview Leonard said that the author "sat straight up in his chair and said, 'I always knew I'd one day make a porny.'" Leonard then asked what his fee would be and Mailer responded with "Two-hundred fifty thousand". The project later ended due to scheduling conflicts between the two.


Death

Leonard had made her home in Waimea, Hawaii, in what proved to be her last years. Either on January 31, 2014, or in the early hours of February 1, she suffered a massive stroke there. Not found for approximately 24 hours afterward, she was transported to a nearby hospital. As a result of the stroke, Leonard was left with extensive brain damage, and she died on February 3, 2014, at the age of 73, after having her life-support systems disconnected.


References


External links

* * *
Profile
findagrave.com; accessed February 7, 2015.
Papers of Gloria Leonard, 1940-2015: A Finding Aid.Schlesinger Library
Radcliffe Institute, Harvard University. {{DEFAULTSORT:Leonard, Gloria 1940 births 2014 deaths Actresses from New York City American television actresses American feminists American pornographic film actresses American publishers (people) American women in business Pornographic film actors from New York (state) Sex-positive feminists Free speech activists People from the Bronx Jewish American actresses Jewish feminists 21st-century American Jews 21st-century American women