Global Yellow Pages Limited (GYP), previously known as Yellow Pages Singapore, is a real estate developer and digital search company. It was listed on the

Singapore Exchange The Singapore Exchange Limited (SGX) is a Singaporean investment holding company that provides different services related to securities and derivatives trading and others. SGX is also a member of the World Federation of Exchanges and the Asian ...

on 9 December 2004. The company was based in Singapore, New Zealand and Australia. The company started in 1967 with the publication of the Yellow Pages telephone directories. Until 2015, the company's core activities were the publication of consumer and business directories and the sale of advertising in these directories. Specialised directories published by the company included Visitor's Guide Singapore and Singapore Infocomm Directory. Other services included online directories (Internet Yellow Pages) as well as database,

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development d ...

and other marketing-related services. At its Extraordinary General Meeting on 4 May 2015, shareholders approved the proposed diversification of the Company's core business to property investment, development and management. On 1 August 2017, GYP announced the publication of its final edition (2018) of the Yellow Pages print directories. It also announced the licensing of its brand and digital, data and online offerings to Yellow Pages Pte Ltd, a joint venture company. As at 31 August 2017, the company has a property portfolio of $126 million. As of 2017, the company has two wholly owned subsidiaries, GYP Properties and Global Food Retail Group.

History

Yellow Pages Singapore

Singapore Phone Book Evolution

* 1962: as Singapore Telephone Book Telephone Directory (

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of ...

version) first published as a combined-volume bound

white White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White o ...

and

yellow pages The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for ...

directory, the issue date is July 1962 and published by General Telephone Directory Company. * 1965: The conversion from 2 to 4-column book. * 1970: The

White White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White o ...

and

Yellow Pages The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for ...

directories are separated into 2-books as a single-volume bounded directories with the change of issue date from July to October 1970 and published by General Telephone Directory Company (Singapore) Private Limited. * 1990: ** The Yellow Pages directory are no longer bound in a single-volume, later the market-segmented directories as: Yellow Pages - Buying Guide (B) and Yellow Pages - Commercial/Industrial Guide (C). ** The White Pages directory are no longer bounded in a single-volume, later as White Pages - Business Listings and White Pages - Residential Listings ( Central Singapore, East Singapore, North Singapore, North-East Singapore and West Singapore) * 2009: As Global Yellow Pages, as Yellow Pages - Business, Yellow Pages - Consumer and Yellow Pages® Hotel. * 2017: Global Yellow Pages announced that it will cease publication of Yellow Pages print directories from 2018.

GYP Properties

GYP Properties is a holding company for GYP's New Zealand properties. It owns Remarkables Residences and Pakuranga Plaza, both registered in New Zealand.

Global Retail Group

Global Food Retail Group, a subsidiary of Singapore-listed Global Yellow Pages. It bought Australian ice-cream and hot dog chain Wendy's Supa Sundaes for $10 million in September 2014.

References