Ash Blue Gutierrez (born January 20, 2005), known professionally as glaive, is an American singer, songwriter, and record producer. After posting a string of
hyperpop
Hyperpop is a loosely-defined music movement and microgenre that predominantly originated in the United Kingdom during the early-to-mid 2010s. It is characterized by a maximalist or exaggerated take on popular music, and artists within the genr ...
songs to
SoundCloud
SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...
during the beginning of the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
that earned him a cult following, he signed a record deal with
Interscope Records
Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...
and released his debut
extended play
An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record. , ''Cypress Grove'', in 2020. His second EP, ''All Dogs Go to Heaven'', and his collaborative EP with
ericdoa
Eric George Lopez, known professionally as Ericdoa (stylized in all lowercase), is an American singer, songwriter, and record producer. He is known as one of the central artists in the hyperpop or digicore genres of music.
Career
The Connectic ...
, ''Then I'll Be Happy'', were released in 2021. The deluxe version of ''All Dogs Go to Heaven'', ''Old Dog, New Tricks,'' was released in early 2022. Then followed by his singles
''minnesota is a place that exists
'' and
''three wheels and it still drives!
'' later that year.
Early life and career
Ash Gutierrez was born on January 20, 2005,
in
Florida
Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
. His father played
polo
Polo is a ball game played on horseback, a traditional field sport and one of the world's oldest known team sports. The game is played by two opposing teams with the objective of scoring using a long-handled wooden mallet to hit a small hard ...
professionally, and his family lived near
Sarasota
Sarasota () is a city in Sarasota County on the Gulf Coast of the U.S. state of Florida. The area is renowned for its cultural and environmental amenities, beaches, resorts, and the Sarasota School of Architecture. The city is located in the sout ...
for nine years before moving to
Hendersonville, North Carolina
Hendersonville is a city in Henderson County, North Carolina, United States. It is south of Asheville and is the county seat of Henderson County. Like the county, the city is named for 19th-century North Carolina Supreme Court Chief Justice Leon ...
.
As of 2021, glaive is attending high school.
Before pursuing a solo career, he was in a band.
Towards the beginning of the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, while attending high school virtually, glaive began recording music in his bedroom.
He uploaded his first song to
SoundCloud
SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...
under the moniker glaive, inspired by a weapon from the 2016 video game ''
Dark Souls III
is a 2016 action role-playing game developed by FromSoftware and published by Bandai Namco Entertainment for PlayStation 4, Xbox One, and Windows. The third and final entry in the ''Dark Souls'' series, it is played in a Virtual camera system# ...
'', in April 2020.
He began collaborating with other
hyperpop
Hyperpop is a loosely-defined music movement and microgenre that predominantly originated in the United Kingdom during the early-to-mid 2010s. It is characterized by a maximalist or exaggerated take on popular music, and artists within the genr ...
artists on SoundCloud after being introduced to them through
Discord
Discord is a VoIP and instant messaging social platform. Users have the ability to communicate with voice calls, video calls, text messaging, media and files in private chats or as part of communities called "servers".The developer documenta ...
servers, and through his friend and fellow record producer, kurtains. He quickly became popular on SoundCloud and Dan Awad, glaive's manager, discovered him through his song "sick" in the summer of 2020. Soon after, he started regularly appearing on
Spotify
Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
's "Hyperpop" playlist and signed a short-term record deal with
Interscope Records
Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...
for two
extended play
An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record. s.
In August 2020, glaive released the single "clover", and in November 2020, he released the single "eyesore".
Later that month, his debut extended play, ''cypress grove'', was released through Interscope after he wrote and recorded it in a week.
He released the single "cloak n dagger" with
Ericdoa
Eric George Lopez, known professionally as Ericdoa (stylized in all lowercase), is an American singer, songwriter, and record producer. He is known as one of the central artists in the hyperpop or digicore genres of music.
Career
The Connectic ...
in January 2021, a music video for his song "astrid" in February 2021, and the single "i wanna slam my head against the wall" in March 2021.
His collaborative single with aldn, "what was the last thing u said", was released in April 2021. In June 2021, he was included on
Renforshort
Lauren Isenberg (born May 7, 2002), known professionally as Renforshort (stylized as renforshort) is a Canadian singer and songwriter from Toronto. Debuting independently in 2019 with the singles "Waves" and "Mind Games", Isenberg released her d ...
's song "fall apart" from her extended play ''Off Saint Dominique'', and released the single "detest me". His single "bastard" was released in July 2021. He released a second EP, ''all dogs go to heaven'', in early August 2021. In October 2021, he released his collaborative EP ''then i'll be happy'' with
ericdoa
Eric George Lopez, known professionally as Ericdoa (stylized in all lowercase), is an American singer, songwriter, and record producer. He is known as one of the central artists in the hyperpop or digicore genres of music.
Career
The Connectic ...
.
glaive followed with the release of "prick," the lead single off of the deluxe version of "all dogs go to heaven," titled "old dog, new tricks," which would release with four more songs in January 2022, with glaive announcing his first headline tour in support of the release, with opening support from artists aldn and
midwxst
Edgar Nathaniel Sarratt III (born June 5, 2003), known professionally as midwxst is an American singer and rapper from Indianapolis, Indiana. He is signed to Geffen Records. His extended play, ''Better Luck Next Time.'', was released in March 20 ...
. The tour featured multiple sellout shows from mid- sized venues in major cities, and lasted from February- March of 2022. While on tour in February 2022, glaive announced via an Instagram story that he will begin work on his debut studio album, which is expected to drop late 2022. Following his North American tour, Glaive began touring Europe as an opening act for
The Kid Laroi
Charlton Kenneth Jeffrey Howard (born 17 August 2003), known professionally as the Kid Laroi (stylised as the Kid LAROI), is an Australian rapper, singer and songwriter. He originally gained recognition from his association and friendship with A ...
's "End of the World Tour," from June- July 2022. In June 2022, he released "minnesota is a place that exists," the lead single to release off the album. He also announced his second North America tour "america is a place that exists," in support of his upcoming album. The tour began in September 2022, and featured support from artists aldn, caspr, and riovaz. He then published his next song "three wheels and it still drives!" in late September 2022. The album has been confirmed to be titled "i care so much that i don't care at all" and is set to release in May 2023.
Musical style
Glaive's music has often been described as
hyperpop
Hyperpop is a loosely-defined music movement and microgenre that predominantly originated in the United Kingdom during the early-to-mid 2010s. It is characterized by a maximalist or exaggerated take on popular music, and artists within the genr ...
.
He has described his own music as "straight-up
pop songs" with "nothing hyper about them", and stated that his music being labeled as hyperpop is a result of him being associated with other people who make hyperpop.
He has also been deemed a pioneer of the digicore genre, a more underground, largely teenage offshoot of hyperpop that uses elements of
trap
A trap is a mechanical device used to capture or restrain an animal for purposes such as hunting, pest control, or ecological research.
Trap or TRAP may also refer to:
Art and entertainment Films and television
* ''Trap'' (2015 film), Fil ...
and
emo rap
Emo rap is a fusion genre of hip hop and emo music. Originating in the SoundCloud rap scene in the mid-2010s, the genre fuses characteristics of hip hop music, such as beats and rapping, with the lyrical themes, instrumentals, and vocals commo ...
with a DIY ethic. His music has included elements of
Midwest emo
Midwest emo (or Midwestern emo) refers to the emo scene and/or subgenre that developed in 1990s Midwestern United States. Employing unconventional vocal stylings, distinct guitar riffs and arpeggiated melodies, Midwest emo bands shifted away from ...
,
emo
Emo is a rock music genre characterized by emotional, often confessional lyrics. It emerged as a style of and hardcore punk from the Washington D.C. hardcore punk scene, where it was known as emotional hardcore or emocore and pioneered b ...
,
glitch
A glitch is a short-lived fault in a system, such as a transient fault that corrects itself, making it difficult to troubleshoot. The term is particularly common in the computing and electronics industries, in circuit bending, as well as among ...
,
pop punk
Pop punk (or punk pop) is a rock music genre that combines elements of punk rock with power pop or pop. It is defined for its emphasis on classic pop songcraft, as well as adolescent and anti-suburbia themes, and is distinguished from other pu ...
,
hip hop,
trap
A trap is a mechanical device used to capture or restrain an animal for purposes such as hunting, pest control, or ecological research.
Trap or TRAP may also refer to:
Art and entertainment Films and television
* ''Trap'' (2015 film), Fil ...
,
EDM
EDM or E-DM may refer to:
Music
* Electronic dance music
* Early Day Miners, American band
Science and technology
* Electric dipole moment
* Electrical discharge machining
* Electronic distance measurement
*Entry, Descent, and landing demonstrat ...
, and
indie rock
Indie rock is a Music subgenre, subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the mu ...
.
He has described his music as being about "being annoyed or mad", and has stated that he is inspired by hip hop production.
His lyrics address topics such as alienation and mental health.
Colin Joyce of ''
The Fader
''The Fader'' (stylized as ''FADER'') is a magazine based in New York City that was launched in 1999 by Rob Stone and Jon Cohen. The magazine covers music, style and culture. It was the first print publication to be released on iTunes.
It is o ...
'' described glaive's songs as "genre-hopping" and "self-assured", while ''
Pigeons and Planes
Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, ''Complex'', by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular a ...
'' wrote that glaive took a "free-for-all approach" to his music and has "a gift for structure and melody".
''
Vulture
A vulture is a bird of prey that scavenges on carrion. There are 23 extant species of vulture (including Condors). Old World vultures include 16 living species native to Europe, Africa, and Asia; New World vultures are restricted to North and ...
''s Justin Curto called glaive's lyrics "painfully honest", while Jeff Ihaza of ''
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' wrote that glaive "has a way with clear-eyed vulnerability".
''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''s Andrew Unterberger called glaive a "cutting-edge pop artist"; Daisy Jones of ''
Vice
A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...
'' stated that his sound was "sugary, emotive and intuitive".
Discography
Studio albums
Extended plays
Singles
As lead artist
As featured artist
Guest appearances
References
{{DEFAULTSORT:Glaive
2005 births
21st-century American rappers
21st-century American singers
American child singers
American electronic musicians
Interscope Records artists
Living people
People from Hendersonville, North Carolina
People from Sarasota, Florida
Rappers from Florida
Rappers from North Carolina
Singers from Florida
Singers from North Carolina
Songwriters from Florida
Songwriters from North Carolina