Kent McClard is a record label owner and

zine A zine ( ; short for '' magazine'' or '' fanzine'') is a small-circulation self-published Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to writ ...

publisher from

Goleta, California Goleta (; ; Spanish for "Schooner") is a city in southern Santa Barbara County, California, United States. It was incorporated as a city in 2002, after a long period as the largest unincorporated populated area in the county. As of the 2000 c ...

Early life

McClard grew up in a "broken home" and describes himself as a troublesome child. As a teenager, he discovered

hardcore punk Hardcore punk (also known as simply hardcore) is a punk rock music genre and subculture that originated in the late 1970s. It is generally faster, harder, and more aggressive than other forms of punk rock. Its roots can be traced to earlier punk ...

and both its freedom and specific ethics influenced him deeply and helped to "define" his life. From then on, he began several

DIY "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and semi ...

enterprises, including the first show and the first

fanzine A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''-zine'') is a non-professional and non-official publication produced by fan (person), enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) ...

of his town.

Ebullition Records

In early 1990, the former ''

Maximumrocknroll ''Maximumrocknroll'', often written as ''Maximum Rocknroll'' and usually abbreviated as ''MRR'', is a not-for-profit monthly zine of punk subculture. Based in San Francisco, ''MRR'' focuses on punk rock and hardcore music, and primarily featur ...

'' columnist started Ebullition Records with contributions from Sonia Skindrud (writer of the zine ''Exedra'') and Brent Stephens (member of Downcast). Skindrud came up with the name and Stephens drew the logo, but the label is primarily run by McClard.

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

hardcore Hardcore, hard core or hard-core may refer to: Arts and media Film * ''Hardcore'' (1977 film), a British comedy film * ''Hardcore'' (1979 film), an American crime drama film starring George C Scott * ''Hardcore'' (2001 film), a British documen ...

band

Inside Out Inside Out may refer to: *Backwards (disambiguation) or inverse Books * '' Inside Out: A Personal History of Pink Floyd'', by Pink Floyd drummer Nick Mason * ''Inside Out'', Christian book by Larry Crabb * ''Inside Out'', novel by Barry Eisler ...

was meant to record an LP as the first Ebullition release. However,

Revelation Records Revelation Records is an independent record label focusing originally and primarily on hardcore punk. The label is known for releases by bands such as Youth of Today, Warzone, Sick of It All, Quicksand, Side By Side, Chain of Strength, Shelte ...

asked them to release a 7" instead, and the band chose the more established label. The record was not released for another year, after the band had broken up. Inside Out did plan to do a second record called "

Rage Against the Machine Rage Against the Machine (often abbreviated as RATM or shortened to simply Rage) is an American rock band from Los Angeles, California. Formed in 1991, the group consists of vocalist Zack de la Rocha, bassist and backing vocalist Tim Commerfor ...

", which was a phrase Kent coined in some writings he did in issue #9 of the zine ''No Answers''. Note: includes comments regarding

''HeartattaCk''

''HeartattaCk'' was a

punk zine A punk zine (or punkzine) is a zine related to the punk subculture and hardcore punk music genre. Often primitively or casually produced, they feature punk literature, such as social commentary, punk poetry, news, gossip, music reviews and art ...

, along the lines of ''

Punk Planet ''Punk Planet'' was a 16,000 print run punk zine, based in Chicago, Illinois, that focused most of its energy on looking at punk subculture rather than punk as simply another genre of music to which teenagers listen. In addition to covering music ...

'' and ''

'' with a strong bent towards

and

anti-consumerism Anti-consumerism is a sociopolitical ideology that is opposed to consumerism, the continual buying and consuming of material possessions. Anti-consumerism is concerned with the private actions of business corporations in pursuit of financial and ...

. It was published by Kent McClard and Lisa Oglesby from March 1994 through June 2006. Notes on distribution and back issues. In the final years of its publication it remained one of the most popular zines available.''The Zine Yearbook: An Annual Collection of Excerpts from the Best Zines Publishing Today, Vol 7'', Jason Kucsma and Jen Angel, Soft Skull Press, Brooklyn, NY, 2003. The introduction explains that the yearbook only accepts material from zines with a distribution of less than 5,000. It goes on to note: "Some of the most popular zines like ''

Bitch Bitch may refer to: * A female dog or other canine * Bitch (slang), a vulgar slur for a human female Bitch or bitches may also refer to: Arts and media Film and television * ''The Bitch'' (film), a 1979 film starring Joan Collins * ''Bitc ...

'', ''Heart attaCk'', and ''

Dishwasher A dishwasher is a machine that is used to clean dishware, cookware, and cutlery automatically. Unlike manual dishwashing, which relies heavily on physical scrubbing to remove soiling, the mechanical dishwasher cleans by spraying hot water, ...

'', exceed the circulation limit." O'Connor describes it as "one of half a dozen major punk fanzines in the USA during the 1990s."

References

External links

Official site
for Ebullition Records and ''HeartattaCk'' * {{DEFAULTSORT:McClard, Kent Living people 1967 births American music journalists American magazine publishers (people) American music managers Punk people People from Goleta, California Journalists from California