Giulio da Milano (

Nice Nice ( , ; Niçard: , classical norm, or , nonstandard, ; it, Nizza ; lij, Nissa; grc, Νίκαια; la, Nicaea) is the prefecture of the Alpes-Maritimes department in France. The Nice agglomeration extends far beyond the administrative c ...

, 1895 -

Turin Turin ( , Piedmontese language, Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital ...

, 1990) was an Italian

painter Painting is the practice of applying paint, pigment, color or other medium to a solid surface (called the "matrix" or "support"). The medium is commonly applied to the base with a brush, but other implements, such as knives, sponges, and ai ...

teacher A teacher, also called a schoolteacher or formally an educator, is a person who helps students to acquire knowledge, competence, or virtue, via the practice of teaching. ''Informally'' the role of teacher may be taken on by anyone (e.g. whe ...

and

graphic designer A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...

. He worked on printing, layout and on several forms of typographic illustrations. He also taught for many years at the Turin graphic design school. In 1934, he published Veltro (named after an Italian dog similar to the greyhound), an expressive, monolinear script typeface that became very popular in Italy among printers that couldn't afford to hire lettering artists for every titling design job. In 1933, he was invested as the director of the art department of the Nebiolo type foundry. In 1935, he created the

Neon Neon is a chemical element with the symbol Ne and atomic number 10. It is a noble gas. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with about two-thirds the density of air. It was discovered (along with krypton ...

and Razionale geometric typefaces for that same company. Neon's strokes were always the same width, and the uppercase and lowercase letters have exactly the same height. Each body size had a different height-width proportion, and there were three possible weight series: ''chiara'' (light), ''nera'' (black) and ''ombrata'' (shadowed, letters featured a shadow effect). Razionale was designed as a grid-like

counter Counter may refer to: Mathematics and computing * Counter machine, a subclass of register machines * Counter (digital), an electronic device, mechanical device, or computer program for counting * Loop counter, the variable that controls the iter ...

, so the printed elements were actually the spaces between the letters. Other quadrangular printing blocks could be added to complete the designs, change the spacing and create geometric shapes. In 1936, Giulio da Milano was succeeded in the direction of Nebiolo by designer and collaborator Alessandro Butti.

Legacy

In 2004, Rebecca Alaccari (also known as Canada Type) published Gala, a modern take on the design of the Neon typeface, at the Lineto Swiss type foundry. Veltro was also digitised and expanded by Ralph M. Unger, and published by the Profonts type foundry in 2007.

References

1895 births 1990 deaths Italian art directors Italian graphic designers Italian typographers and type designers {{typ-stub