Gittings Studios is a photographic studio founded in 1928 by Paul Gittings, Sr.. Gittings bought the

Bachrach Studios Bachrach Studios is an American photographic studio, believed to be one of the oldest continuously operating photography studios in the world. History It was founded in Baltimore in 1868 by David Bachrach, David Bachrach, Jr. The studio's found ...

in the southern region of the

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during the

Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...

. The Gittings laboratory was a pioneer of

color Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associ ...

dye transfer prints. In the 1960s, the Gittings laboratories were the first to use machines from

Kodak The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...

that would develop into the "one hour processing." Due to this progress, the Gittings laboratory lost a substantial portion of its market in the professional color film processing industry. Paul Linwood Gittings, Sr. was instrumental in organizing, funding and establishing the International Photography Hall of Fame and Museum in Oklahoma City, Oklahoma. In the 1950s and 1960s, Mr. Gittings also operated a studio within

Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...

. In his autobiography entitled ''Color Portraiture,'' he writes, "The photographer doesn't sell photographs; he sells sentiment and flattery. From the day that he he photographerunderstands the philosophy of the product he sells and bends his efforts to that end alone, he will prosper." and "Finally, if I could choose those words of wisdom which have served me best, during a long photographic lifetime, I would mention first: 'The only difference between the difficult and the impossible is that the impossible takes more time.' Sometimes the hundredth attempt is the one that brings success." The company has trained and inspired generations of portrait photographers. The organization was sold in 1987 to Paul Skipworth, then again in 1998 to Greg Lorfing. Under Lorfing's direction, Gittings has worked in 15 countries in Europe, Asia and the Middle East, gaining worldwide recognition as a leading studio for legal portraiture.

Citations

* * * * {{Cite journal , last =Gittings , first =Paul , title =Direct Color Portraiture , publisher =Gulf publishing. , year =1979 , location =Houston,Texas

External links

Gittings Website
Photographic studios History of photography Design companies established in 1928 Photography companies of the United States American companies established in 1928