Giro Apo T' Oneiro

''Giro Apo T' Oneiro'' ( el, Γύρω Από Τ' Όνειρο ; English: "''Around the dream''") is the fourth Greek-language studio album and sixth studio album overall by Greek singer Helena Paparizou, released on 29 March 2010 in Greece and Cyprus by Sony Music Greece. The album, which was certified platinum in Greece for 12 thousand shipments, was released in both standard and deluxe editions, with the deluxe edition featuring a live DVD. Distributed initially as a covermount with the nationwide ''Real News'' on 28 March, it sold 140 thousand copies via the aforementioned and the retail release, making it the most widely distributed release of her career; however, it remains her lowest-selling studio album to date in official retail copies, with sales of 12,960. Its singles also performed more moderately compared to her previous albums, with " Tha 'Mai Allios", " An Isouna Agapi", and " Girna Me Sto Htes" managing to reach the top ten of the domestic charts.
To promote the album Paparizou performed on several television programs and embarked on a joint national tour with the band Onirama called Fisika Mazi. She also performed a revue show at Diogenis Studio, supporting Antonis Remos.

Dedicated to Paparizou's father who died in 2008, the album's production team and musical direction were fairly similar to that of '' Vrisko To Logo Na Zo''. However, while the influence of pop-rock sounds continued, the album is much more rooted in pop production than its predecessor, re-embracing Paparizou's previous dance-pop and pop-folk styles. ''Giro Apo T' Oneiro'' received mixed reviews from professional music critics. The album marked Paparizou last studio release on Sony Music Greece.

Conception

Background

Paparizou initially released the album '' Vrisko To Logo Na Zo'' in June 2008. While ''Vrisko To Logo Na Zo'' was a commercial success, generating three top ten singles, being certified Platinum by IFPI Greece for shipments of 30 thousand copies and becoming the second best-selling album of 2008 in both domestic and foreign domains, it sold less than its three predecessors. The album was later reissued as ''The Deluxe Edition'' in December 2008, containing photographic material and a video release of her To Party Arhizei tour, there were further plans to release the album once again as a special edition with new material, including the digital single " Tha 'Mai Allios" (I will be different) released in April 2009. Additional material was to include many of her live covers from the 2009 MAD Secret Concert, six new duets, and a duet/cover of "Friends" with the Italian band Silky Sunday called "Pothi (Siga Psithirista)" (desires hispered softly. The reissue would have been set for release in the fall, however, Paparizou changed her mind, opting to use "Tha 'Mai Allios" as well as newly recorded material for a full-length with studio album in early 2010.

In 2008, Paparizou had announced that her second English-language album was in the works, with a release slated for 2009, making it the follow-up to ''Vrisko To Logo Na Zo'' (2008) and the English follow-up to '' The Game of Love'' (2006) and that once it was released she would travel abroad for a period of time. However, this did not materialize mostly due to her father's sudden death, explaining that her priorities had shifted; Paparizou expressed that "When you lose a parent, you are forced to mature, you test your endurance. After a busy 2008–2009 schedule, Paparizou announced that instead of performing for the winter season she would take a break from the industry in order to support her mother who needed her, something she did not have the opportunity to do in the past year due to work obligations, as well as take time to record her new material.

Recording and production

''Vrisko To Logo Na Zo'' was Paparizou's first album to contain all new material since her debut album and ''Giro Apo T'Oneiro'' is expected to continue with the same look and feel while also including the styles presented in her second studio album '' Iparhi Logos''.

Paparizou made the first announcement of the new album in an interview with ''Down Town Magazine'' in October 2009; at that time three of the tracks on the album had been completed. She stated that she and her team had gathered a lot of material and that she was "very pleased" with the outcome thus far, announcing two of the collaborators: singer-songwriter Giorgos Sabanis and lyricist Giannis Doxas, who is also Paparizou's A&R; both musicians were on the previous album. Doxas thus far has been confirmed as the lyricist of the tracks "Girna Me Sto Htes" (Bring me back to yesterday) and "Thalassa" (Sea), while Sabanis is thus far the composer of all four confirmed tracks. Like the previous album, it was recorded partially in Sweden, where she spent her winter holidays, and also at her professional home studio in Glyfada, Athens. As she had first done on ''Vrisko To Logo Na Zo'', Paparizou contributed musically to the album, having reportedly written the music to one of the songs. Paparizou's fiancé and manager Toni Mavridis composed tracks for the album, as he has done for all of her solo albums, while Dimitris Kontopoulos' inclusion was described as a "surprise," being the first time he has worked with Paparizou since her debut album. Lyricists on the album include Niki Papatheohari who wrote the lyrics to the lead single "An Isouna Agapi", Eleanna Vrahali who had written the lyrics to "Porta Gia Ton Ourano" on the previous album, and Valia Kalantzi. Although Paparizou previously recorded "Papeles Mojados" (wet papers) with Spanish flamenco- electronic group Chambao for her fourth album, that track was re-recorded with vocals from Paparizou rather than an actual collaboration between the two artists, making "Thalassa" her first collaboration to be featured on an album during her solo career and second collaboration overall after "I Zileia Monaxia", a cover of "L'envie d'aimer" with TV presenter Nikos Aliagas, released on his album project '' Rendez-Vous'' (2007). In an interview with "Proini Meleti" on Star Channel after a promotional event by Dromos FM, Paparizou stated that the album was dedicated to her late father. She further stated that the album has a more mature feeling to it, as she has matured since her last album, while the producers of the album are DON-K once again.

Artwork

In mid-February Paparizou completed her photo shoot for the album at the studio of Giorgos Metsoutis. The artwork concept was of simplistic scenery, designed by photographer Dimitris Skoulos, with Paparizou posing in front of a white background, wearing a white, oversize blouse with her legs bare. Paparizou once again collaborated with her longtime image team, with Al Giga responsible for the wardrobe styling, Giannis Marketakis as the make-up artist, and Christos Kallaniotis as her hairstylist.

Composition and themes

While the album has many of the same producers from ''Vrisko To Logo Na Zo'' and likewise will include some similar musical styles first experimented within that album, it will be more reminiscent of ''Iparhi Logos'', focusing on a blend of pop, rock, and ethnic genres. Produced at a time when Paparizou was still grieving over her father's death, the album contains content that reflects her feelings about the experience; One of the songs is a dedication to her late father, which was one of the first tracks produced for the album. Amongst the other tracks on the album will be "An Isouna Agapi", an uptempo ballad, an ethnic dance track called "Thalassa", which will be a vocal duet with Giorgos Sabanis, as well as "San Kai Sena" Paparizou also penned a song on the album titled "Filarakia" (Friends), with lyrics by Eleana Vrahali, as a dedication to her fans.

Release and promotion

In October 2009, Paparizou had stated that the album would be ready for release provisionally either in February or March 2010. On 23 February, Sony Music Greece announced a release date of 15 March for Greece and Cyprus. However, Paparizou later announced via her Twitter that the album release date had been pushed back until 29 March 2010.

Paparizou posted a message via her Twitter account thanking her fans for their support and promising to use the social networking website more often to update fans on her upcoming events. Paparizou furthered her collaboration with soft drink company Ivi (a PepsiCo brand) and for the first time it is the main sponsor of her album, although it had previously sponsored her tour. In promotion of its "Vges Sto Gyali" (Get to the glass) slogan, Ivi held an online contest with the winners being selected to appear in Paparizou's newest music video for the brand.

Dromos 89.8 FM became the main radio sponsor of the album and announced a contest for its audience coinciding with the lead single's release date: 50 winners would get the chance to meet Paparizou at a then undisclosed location (Studio Sierra) and preview the new songs in a live concert before it is released on 28 February 2010 at 7:00 pm. The concert which was directed by Giorgos Gavalos, was recorded and included as a bonus DVD on the deluxe edition of the album. Paparizou performed a remix of "An Isouna Agapi" at the Madame Figaro Women of the Year Awards 2010 in CyprusMadame Figaro Women of the Year Awards 2010. Airdate:13 April 2010
and also stated that she will most likely perform at the MAD Video Music Awards in June 2010. She also performed as the main act at the Athens Pride 2010 for GLBT people during the artistic portion of the festival.

Tour

As Paparizou was highly content with the experience of her first major tour in 2008, she is planning to embark on another tour to many Greek cities over the summer in promotion of ''Giro Apo T'Oneiro''. In a radio interview on ''Kosmoradio 95,1'' on February 25, 2010, Paparizou stated that Onirama will accompany her on her summer tour, and that they will kick off the tour on June 30, 2010 in Athens.

Singles

"Tha 'Mai Allios"
:" Tha 'Mai Allios" was released in April 2009 as a digital single in promotion of Ivi's "Fersou fisika" (act natural) campaign, where Paparizou was chosen as the company's "sweet bird". The single —originally planned to be released on the reissue of ''Vrisko To Logo Na Zo''— was subsequently included on this album following the decision to release a new album instead. The song peaked at number two on the Greek Digital Singles Chart, as well as becoming another top five radio single in both Greece and Cyprus.

"An Isouna Agapi"
:The second single from the album is " An Isouna Agapi", an uptempo ballad composed by Giorgos Sabanis with lyrics by Niki Papatheohari. Originally, the song was scheduled to be released on 25 February, however, it instead premiered exclusively on Dromos FM 89.8 one day earlier.

"Psahno Tin Alitheia"
:The third single was " Psahno Tin Alitheia". The music video was filmed on 8 April 2010 and includes the winners from Ivi's contest.

"Girna Me Sto Htes"
:The fourth single off the album is a remix of "Girna Me Sto Htes" by DonK. The remix was officially released on October 7, 2010.

Reception

Commercial performance

On 28 March 2010, the album was packaged with the nationwide newspaper ''Real News''. 11 days following its release, it was announced that the album had achieved total shipments of 140 thousand units physically and via newspaper. However, newspaper shipments are not taken into consideration by IFPI for certifications. In a radio interview in August 2010, Paparizou stated that the album had sold enough physical copies to be certified Platinum by IFPI. On 6 November 2010, Paparizou was awarded platinum certification, with shipments of at least 12,000 units, for ''Giro Apo T' Oneiro'' by IFPI Greece at the grand opening of the new ''Metropolis'' music store at The Mall Athens.

Critical response

Critical reaction to ''Giro Apo T' Oneiro'' was generally mixed. Makis Kalamaris of Avopolis gave the album two and a half out of five stars, ranking as "average" in their system, the same ranking he had given to her previous album. In addition to admiring Sabanis' compositions, Giannis Doxas' "decent to even interesting" lyrical content, the high point of the Silky Sunday collaboration, and Paparizou's international-level pop star transformation on "Dancing without Music" when comparing it to the rest of the album, he also praised the album's excellent production values and Paparizou's continuous ability to give life to the most boring tracks with her delivery. However, he criticized the boring and trivial contributions of Don-K and Dimitris Kontopoulos, and said that while the pop/rock songs on the album "may not hurt our ears" ("Tou Erota To Aima", "Stin Korifi Tou Kosmou", and "Oneiro") "or even sound pleasant sometimes" ("San Kai Sena", "Tha 'Mai Allios") they are not memorable "for even one moment" after they are over. As with ''Vrisko To Logo Na Zo'', he maintained that Paparizou's rock elements were a promotional tactic due to the genre's current popularity, but stated he admired her desire for searching and reinvention and ability to make the crossover with professionalism; however, he concluded that this tactic had grown "tiring and predictable" and urged a full pop/dance return.

Katerina Hamilothori of Music Corner expressed that the album left a disappointing first impression and that none of the songs stand out as a hit single; however, she then stated that after hearing the material a couple of times the majority of the songs seemed pleasant, noting that they were of a higher class and quality compared to the singer's previous material. Paparizou had previously been criticized for trivial lyrics that never stray away from love clichés; however, Hamilothori also found that the lyrics are more well-worked and more attention was paid to them, while selecting "Tou Erota To Aima", "Psahno Tin Alitheia", and "Thalassa" as the album's best tracks. Despite her initial discontent regarding the album, Hamilotheri noted Paparizou's artistic development, concluding that "Whatever we say about Ms. " Number One", it is not enough. She always knows how to make a step forward and become better every year."

Konstantinos Bougas of ''Miss'' magazine also commended Paparizou for reinventing her style and offering "each time particularly crafted albums". "Perhaps ''Gyro Apo T' Oneiro'' does not give us that feeling of absolute satisfaction, surely however it contains enough songs that make it by far surpass the mediocrity common in the Greek music industry", he summarized.

Track listing

The album also contains a hidden song after the last song.

Personnel

All personnel confirmed thus far:

*Giannis Doxas – A&R, executive producer
*Al Giga – wardrobe styling
*Christos Kallaniotis (effex+) – hairstyling
*Giannis Marketakis (effex+) – make-up

*Toni Mavridis – producer
*Elena Paparizou – vocals
*Giorgos Sabanis – producer, vocals
*Dimitris Skolos – photography

Release history

References

External links

Official siteIvi "Vges Sto Gyali" Official site

{{DEFAULTSORT:Giro Apo T'oneiro
2010 albums
Albums produced by Dimitris Kontopoulos
Albums produced by Don-K
Helena Paparizou albums
Greek-language albums
Sony Music Greece albums