, sometimes abbreviated as GA, is a semi-annual fashion and music event held at Yoyogi National Gymnasium 1st Gymnasium in

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

, Japan. It is one of the biggest fashion events in Japan, with approximately 30,000 people attending each time. It is organized by GirlsAward Inc. under the slogan "Shibuya to Asia, and the World" and sponsored by

Ministry of Foreign Affairs In many countries, the Ministry of Foreign Affairs is the government department responsible for the state's diplomacy, bilateral, and multilateral relations affairs as well as for providing support for a country's citizens who are abroad. The entit ...

Tokyo Metropolitan Government The is the government of the Tokyo Metropolis. One of the 56 prefectures of Japan, the government consists of a popularly elected governor and assembly. The headquarters building is located in the ward of Shinjuku. The metropolitan government ...

and

Fuji Television JOCX-DTV (channel 8), branded as and colloquially known as CX, is a Japanese television station based in Odaiba today is a large artificial island in Tokyo Bay, Japan, across the Rainbow Bridge from central Tokyo. Odaiba was initially b ...

. Usually, the Autumn/Winter(A/W) event is held in September to October, and the Spring/Summer(S/S) is held in March to May of each year.

History

On September 9, 2009, the first event GirlsAward 2009 was held at

Shibuya O-East is a music venue in Dogenzaka Chome, Shibuya, Tokyo, where every week, mostly Japanese bands and musicians perform. The venue was renamed Spotify O-East in December 2021, after a deal with the music-streaming service. It had previously been named ...

. It featured models,

gravure idols A model is a person with a role either to promote, display or advertise commercial products (notably fashion clothing in fashion shows) or to serve as a visual aid for people who are creating works of art or to pose for photography. Though mo ...

, and auditions associated with DAM

Karaoke Karaoke (; ; , clipped compound of Japanese ''kara'' "empty" and ''ōkesutora'' "orchestra") is a type of interactive entertainment usually offered in clubs and bars, where people sing along to recorded music using a microphone. The music is ...

system. In 2010, from GirlsAward 2010, the location was moved to Yoyogi National Gymnasium. From January 25 to 27, 2012, a collaboration event was held with

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

n television MBC featuring the fashion show and

K-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...

music. In 2014, the first overseas event with A-Nation was held in

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

. On April 9, 2016, during GirlsAward 2016 S/S,

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

's CEO

Kevin Systrom Kevin Systrom (born December 30, 1983) is an American computer programmer and entrepreneur. He co-founded Instagram, the world's largest photo sharing website, along with Mike Krieger. Systrom was included on the list of America's Richest Entrep ...

appeared on the stage and made a

selfie A selfie () is a self-portrait photograph, typically taken with a digital camera or smartphone, which may be held in the hand or supported by a selfie stick. Selfies are often shared on social media, via social networking services such as F ...

performance with

Haruna Kojima is a Japanese actress, model, and former singer. From 2005 to 2017, she was a member of idol group AKB48 under Team A. Career Kojima was born in Urawa-ku, Saitama, Saitama Prefecture, and started her career as a member of Angel Eyes, an ido ...

, a member of

AKB48 AKB48 (pronounced ''A.K.B. Forty-Eight'') is a Japanese idol girl group named after the Akihabara (''Akiba'' for short) area in Tokyo, where the group's theater is located. AKB48's producer, Yasushi Akimoto, wanted to form a girl group with it ...

Past venues

Notes

References

External links

* {{GirlsAward Fashion events in Japan Japanese fashion Japanese subcultures Recurring events established in 2010 2010 establishments in Japan Events in Tokyo Annual events in Japan Semiannual events