"Get Into It (Yuh)" is a song by American rapper and singer
Doja Cat
Amala Ratna Zandile Dlamini (born October 21, 1995), known professionally as Doja Cat ( ), is an American rapper and singer. Born and raised in Los Angeles, California, she began making and releasing music on SoundCloud as a teenager. Her song ...
from her third studio album ''
Planet Her
''Planet Her'' is the third studio album by American rapper and singer Doja Cat. It was released on June 25, 2021, by Kemosabe and RCA Records. The album, titled after a fictional planet created by Doja Cat, sees her experimenting with sounds ...
'' (2021). It was released through
Kemosabe and
RCA Records
RCA Records is an American record label currently owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America. It is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records; also A ...
alongside the parent album as an album track. Following the album's release, it entered various international music charts due to going viral on the video-sharing app
TikTok
TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.
TikTok is an international version o ...
. Following premiere of the music video on January 28, 2022, the song was released to radio as the album's fifth and final single on March 11, 2022.
Composition and lyrics
A "squeaky swag"
rap
Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
song featuring "
glitchy", "twinkling" and "quirky" production influenced by
dancehall and
bubblegum
Bubble gum or bubblegum is a type of chewing gum, designed to be inflated out of the mouth as a bubble.
Bubble gum flavor
While there is a bubble gum "flavor" – which various artificial flavorings including esters are mixed to obtain – it ...
,
"Get Into It (Yuh)" is a tribute to rapper
Nicki Minaj
Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated Flow (rapping), flow in her rapping, alter e ...
, whom Doja Cat thanks directly for "paving the way for her polished
pop-rap
Pop rap (also known as pop hip-hop, hip pop, melodic hip-hop or melodic rap) is a genre of music fusing the rhythm-based lyricism of hip hop music with pop music's preference for melodious vocals and catchy tunes. This genre gained mainstrea ...
career" by saying "Thank you Nicki, I love you!" towards the end of the song.
Throughout the song she borrows the unique rapid-fire
flow Minaj commonly used in her early career and even
interpolates the lyric "Got that big rocket launcher" from her 2010 debut single "
Massive Attack
Massive Attack are an English trip hop collective formed in 1988 in Bristol by Robert "3D" Del Naja, Adrian "Tricky" Thaws, Andrew "Mushroom" Vowles and Grant "Daddy G" Marshall.
The debut Massive Attack album '' Blue Lines'' was releas ...
".
Shortly after the release of the song, Minaj revealed in a fan's
Twitter Space conversation that Doja Cat had originally asked her to feature on the song, but passed on the collaboration due to thinking she could not bring anything unique and improve the song. Minaj had asked Doja's team to send her another song, but they never did.
Critical reception
"Get Into It (Yuh)" received acclaim upon release, reviewers often comparing it to Nicki Minaj's work
and
Playboi Carti
Jordan Terrell Carter (born September 13, 1996), known professionally as Playboi Carti, is an American rapper. Carter was initially signed to local underground label Awful Records prior to signing with ASAP Mob's AWGE Label under Interscope ...
.
''
Consequence
Consequence may refer to:
* Logical consequence, also known as a ''consequence relation'', or ''entailment''
* In operant conditioning, a result of some behavior
* Consequentialism, a theory in philosophy in which the morality of an act is determi ...
'' described the track as "swaggering", while ''Clash'' dubbed it "playful".
''
DIY
"Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and sem ...
'' cites the track as a "vibe-heavy" highlight, complimenting Doja Cat's "fiery rapping style".
Sputnikmusic was less positive, dubbing the song's
production
Production may refer to:
Economics and business
* Production (economics)
* Production, the act of manufacturing goods
* Production, in the outline of industrial organization, the act of making products (goods and services)
* Production as a stati ...
as an "excuse for grating repetitiousness".
English singer
Charli XCX
Charlotte Emma Aitchison (born 2 August 1992), known professionally as Charli XCX, is an English singer and songwriter. Born in Cambridge and raised in Start Hill, Essex, she began posting songs on Myspace in 2008, which led to her discovery ...
named "Get Into It (Yuh)" the song of the year that "absolutely no one
ould Ould is an English surname and an Arabic name ( ar, ولد). In some Arabic dialects, particularly Hassaniya Arabic, ولد (the patronymic, meaning "son of") is transliterated as Ould. Most Mauritanians have patronymic surnames.
Notable p ...
top ... in 2021".
Accolades
Commercial performance
"Get Into It (Yuh)" debuted on the US
''Billboard'' Hot 100 at number 93 in the week of July 10, 2021. A dance—choreographed by David Vu on TikTok, uploaded in late July—fueled a boost in
streaming, causing the track to re-enter the chart at 75 roughly two months later on the week of August 28, 2021. Following its release to US radio as a single, the song reached a new peak of number 20 in July 2022. In addition to its success in the United States, the track has also reached the top 40 in Canada and New Zealand.
[
]
Music video
The music video was filmed in October 2021, directed by Mike Diva. In November 2021, '' Marketing Dive'' and '' PR Newswire'' reported that a music video for the song was under production in association with Lifewtr. An accompanying trailer for the music video was released on January 28, 2022. The video was later released to YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
on January 31, 2022.
Charts
Weekly charts
Year-end charts
Certifications
Release history
References
{{Doja Cat
2021 songs
2022 singles
Doja Cat songs
Songs written by Doja Cat
Kemosabe Records singles
RCA Records singles