tvtag (formerly GetGlue) was a

social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

and

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

for

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

fans. Users " check into" the shows,

movies A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

and

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

that they consumed using a

mobile website The mobile web refers to mobile browser-based World Wide Web services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network. History and development Traditionally, the World ...

, or

. GetGlue's service was launched in June 2010, with

headquarters Headquarters (commonly referred to as HQ) denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the to ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. In November 2013, GetGlue was acquired by

second screen A second screen involves the use of a computing device (commonly a mobile device, such as a smartphone or Tablet computer, tablet) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the te ...

company

i.TV i.TV (pronounced i dot TV) is a second screen and social television technology company, and creator of tvtag, a second screen app for iPhone. i.TV is also behind the popular namesake app for iOS and Android, and is co-creator of Nintendo T ...

. ''

Mashable Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a ...

'' called the merger “a solid meld between two platforms with similar goals — helping users find and engage with the best TV content — but different strengths.” In January 2014, GetGlue changed its name to tvtag. Along with the new name the site also got a "new look, feel, and direction". The website and app received an update. The color scheme changed from blue to red. The new experience allowed you to "check in, unlock digital stickers, comment, doodle, and react to TV moments with other fans while watching your favorite shows". On December 19, 2014, in a
email to users
and a posting on their website, tvtag announced that they "will be shutting down tvtag and its supporting apps in order to refocus our efforts on other initiatives." The site was offering users a way to retrieve their usage data via email. The statement did leave the door open for either a new app or a return of tvtag.

Features

After checking in, users received points and earned virtual stickers, received recommendations, and can earn discounts for entertainment companies. Since March 2011, GetGlue included

Foursquare Four square is a ball game. Four square may also refer to: Internet and entertainment * Foursquare City Guide, a local search and discovery app * ''4 Square'' (game show), a British game show * ''4 Square'' (TV series), a Canadian children's s ...

check-ins, enabling users to say what they're watching and where. Users could also request physical versions of the stickers they earned online to be mailed to them at no cost, although limited to a batch of no more than twenty each month, though in November 2013, this functionality was removed.

Partnerships

GetGlue's partners included

20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...

The CW ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

AMC AMC may refer to: Film and television * AMC Theatres, an American movie theater chain * AMC Networks, an American entertainment company ** AMC (TV channel) ** AMC+, streaming service ** AMC Networks International, an entertainment company *** ...

ABC Family The American cable television, cable and satellite television network that is now known as Freeform (TV channel), Freeform was originally launched as the CBN Satellite Service on April 29, 1977, and has gone through several different owners (and s ...

Disney Theatrical Productions Disney Theatrical Productions Limited (DTP), also known as Disney on Broadway, is the flagship stageplay and musical production company of the Disney Theatrical Group, a subsidiary of The Walt Disney Studios, a major business unit of The Walt Di ...

Discovery Channel Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channe ...

ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...

FOX Network The Fox Broadcasting Company, commonly known simply as Fox and stylized in all caps as FOX, is an American commercial broadcast television network owned by Fox Corporation and headquartered in New York City, with master control operations an ...

Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ...

HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...

HGTV HGTV (an initialism for Home & Garden Television) is an American pay television channel owned by Warner Bros. Discovery. The network primarily broadcasts reality programming related to home improvement and real estate. As of February 2015, appr ...

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political ...

Penguin Books Penguin Books is a British publishing, publishing house. It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers The Bodley Head, only becoming a separate company the following year.PBS The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...

WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...

Random House Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...

Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global w ...

Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...

Syfy Syfy (formerly Sci-Fi Channel, later shortened to Sci Fi; stylized as SYFY) is an American basic cable channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. Lau ...

Sony Pictures Sony Pictures Entertainment Inc. (commonly known as Sony Pictures or SPE, and formerly known as Columbia Pictures Entertainment, Inc.) is an American diversified multinational mass media and entertainment studio Conglomerate (company), conglom ...

Travel Channel Travel Channel (stylized as Trvl Channel since 2018) is an American pay television channel owned by Warner Bros. Discovery, which had previously owned the channel from 1997 to 2007. The channel is headquartered in New York, New York, United S ...

USA Network USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madison ...

Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...

, and

Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...

theatrical. In September 2011, GetGlue partnered with

DirecTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It ...

to enable users to check in via on-screen controls, its first partnership with a

pay-TV Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, but ...

service. Users also saw their friends' streams and were able to switch to their channels.

Growth

In January 2011, the service accumulated nearly 10 times that figure with 12.1 million check-ins and ratings. On February 27, 2011, GetGlue saw over 31,000 check-ins at the Oscars. In June 2011, the record for Most Check-Ins to a TV show was broken during the premiere of ''

True Blood ''True Blood'' is an American fantasy horror drama television series produced and created by Alan Ball. It is based on ''The Southern Vampire Mysteries'', a series of novels by Charlaine Harris. A reboot is currently in development. The serie ...

'' Season 4 on

. Over 38,000 people checked in and earned a sticker. The record was broken yet again by the season 2 premiere of "

Once Upon a Time "Once upon a time" is a stock phrase used to introduce a narrative of past events, typically in fairy tales and folk tales. It has been used in some form since at least 1380 (according to the ''Oxford English Dictionary'') in storytelling in the ...

", with 93,774 check-ins. In August 2012, GetGlue announced it has reached three million users, adding one million users since January 2012. GetGlue users had contributed a total of 500 million check-ins, likes and reviews on the site since its launch in 2008, with 100 million of those check-ins happening in 2011. During the 2013 Super Bowl, GetGlue had more than 200,000 check-ins and 400,000-plus total activities (likes, replies, votes, etc.). In addition, 15% of all Pepsi mentions on Twitter during the halftime show came from GetGlue. The 2013 Oscars saw 210,000 in total activity on GetGlue: 410,000 for Les Misérables, and 190,000 for Argo.

Funding

From its initial round in 2007 to 2013, GetGlue raised a total of over $25 million in venture capital, from VC firms including

Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, Flurry, ...

(backer of

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

and others),

Rho Ventures Rho Capital Partners is a venture capital firm that actively invests in companies related to technology, new media, cleaning technology and healthcare. Rho Fund Investors, a division of Rho Capital Partners, is a fund of funds (FoF), or fund t ...

RRE Ventures RRE Ventures is an American Venture capital, Venture Capital firm based in New York City. The firm primarily invests in Seed money, seed, Series A round, series A and series B rounds and focuses on companies operating in the software, internet, c ...

, and

Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

Investments.

References

External links