Gerardus "Gerard" Brackx (1931,

Ostend Ostend ( nl, Oostende, ; french: link=no, Ostende ; german: link=no, Ostende ; vls, Ostende) is a coastal city and municipality, located in the province of West Flanders in the Flemish Region of Belgium. It comprises the boroughs of Mariakerk ...

– 19 September 2011) was a

Belgian Belgian may refer to: * Something of, or related to, Belgium * Belgians, people from Belgium or of Belgian descent * Languages of Belgium, languages spoken in Belgium, such as Dutch, French, and German *Ancient Belgian language, an extinct languag ...

businessman, pioneer of the Belgian travel business and founder of Jetair. His father was a

Catholic The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...

businessman who owned a factory which produced

washing machine A washing machine (laundry machine, clothes washer, washer, or simply wash) is a home appliance used to wash laundry. The term is mostly applied to machines that use water as opposed to dry cleaning (which uses alternative cleaning fluids and ...

s and

bicycle A bicycle, also called a pedal cycle, bike or cycle, is a human-powered or motor-powered assisted, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A is called a cyclist, or bicyclist. Bic ...

s. Gerard was the seventh child out of nine. On the verge of World War II, his father died of

pneumonia Pneumonia is an inflammatory condition of the lung primarily affecting the small air sacs known as alveoli. Symptoms typically include some combination of productive or dry cough, chest pain, fever, and difficulty breathing. The severity ...

and Gerard had to start help working at the age of 16 to earn money for his family.

Career

At the age of 24, after finishing school and serving in the army (part of which he spent in

Kassel Kassel (; in Germany, spelled Cassel until 1926) is a city on the Fulda River in northern Hesse, Germany. It is the administrative seat of the Regierungsbezirk Kassel and the district of the same name and had 201,048 inhabitants in December 2020 ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

), he dreamt of a future in

car A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as ...

s and

travel Travel is the movement of people between distant geographical locations. Travel can be done by foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without luggage, and can be one way or round trip. Travel c ...

. He married Diane Provoost, whose father had a garage where he started his career as a

salesman Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in r ...

. He worked there for five years when he saw the first

bus A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a road vehicle that carries significantly more passengers than an average car or van. It is most commonly used in public transport, but is also in use for cha ...

ses appear in the garage. In 1956, together with his brother-in-law, Roger Provoost, he started organizing bus travels during the summer months (when the buses stood idle) through ''Reiskantoren Royal Tours'' for

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

tourists visiting the Belgian coast. In addition he started offering tours for Flemings to the English coast across the

English Channel The English Channel, "The Sleeve"; nrf, la Maunche, "The Sleeve" (Cotentinais) or ( Jèrriais), (Guernésiais), "The Channel"; br, Mor Breizh, "Sea of Brittany"; cy, Môr Udd, "Lord's Sea"; kw, Mor Bretannek, "British Sea"; nl, Het Kana ...

. In 1958, with the

Brussels World's Fair Expo 58, also known as the 1958 Brussels World's Fair (french: Exposition Universelle et Internationale de Bruxelles de 1958, nl, Brusselse Wereldtentoonstelling van 1958), was a world's fair held on the Heysel/Heizel Plateau in Brussels, Bel ...

came the breakthrough and in addition he started offering journeys to

Lourdes Lourdes (, also , ; oc, Lorda ) is a market town situated in the Pyrenees. It is part of the Hautes-Pyrénées department in the Occitanie region in southwestern France. Prior to the mid-19th century, the town was best known for the Château ...

Tyrol Tyrol (; historically the Tyrole; de-AT, Tirol ; it, Tirolo) is a historical region in the Alps - in Northern Italy and western Austria. The area was historically the core of the County of Tyrol, part of the Holy Roman Empire, Austrian Emp ...

and the

Costa Brava The Costa Brava (, ; "Wild Coast" or "Rough Coast") is a coastal region of Catalonia in northeastern Spain. Whilst sources differ on the exact definition of the Costa Brava, it can be regarded as stretching from the town of Blanes, northeast o ...

. At the end of the sixties, he was the first Belgian tour operator who offered organised air travel in association with

Sabena The ''Societé anonyme belge d'Exploitation de la Navigation aérienne'' (French; ), better known by the acronym Sabena or SABENA, was the national airline of Belgium from 1923 to 2001, with its base at Brussels National Airport. After its ba ...

Benidorm Benidorm is a town and municipality in the province of Alicante, Valencia, on the Mediterranean coast of Spain. Benidorm has been a tourist destination within Spain since 1925, when its port was extended and the first hotels were built, though ...

(Spain). For many years he would be known as ''Mijnheer Benidorm ''(Mister Benidorm) as he discovered Benidorm as a vacation resort during the sixties. In 1970, he opened his own Hotel Belroy in Benidorm and until 1978 would remain the only Belgian tour operator who offered flight vacations to Benidorm. In 1996, he sold Jetair to the German travel organization Touristik Union International (TUI). During his last years, Brackx occupied himself with the

real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...

of the family holding Immobra. He died in Ostend on 19 September 2011, aged 80 and was buried there on 24 September.

References

Sources

Gerard Brackx

Belgian businesspeople 1931 births 2011 deaths People from Ostend {{Belgium-business-bio-stub