Gerald Online was an online jewellery retail store run in collaboration with

Gerald Ratner Gerald Irving Ratner (born 1 November 1949) is a British businessman. He was formerly chief executive officer of the major British jewellery company Ratners Group (now the Signet Group). He achieved notoriety after making a speech in which h ...

and a

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

-based jewellery export company, SB&T International Ltd. Ratner partnered with an Indian jewellery manufacturer to import their jewellery into the UK.

History

In 1984, founder Gerald Ratner inherited his family business, Ratners. About 10 years later, Ratners was one of the biggest jewellers in the world. However, due to several ill-advised jokes from Ratner during his 1991 speech to the Institute of Directors at the Royal Albert Hall, Ratners went into bankruptcy. In 2003, after re-establishing Ratners under the new name of Signet Jewelers, Gerald Ratner founded online business Gerald Online in collaboration with SB&T, a Mumbai-based jewellery Export Company. Gerald Online ceased trading in approximately 2014.

Operations

Gerald Online presented itself as selling jewellery directly from its factory, claiming that this resulted in lower prices. Gerald Ratner and SB&T entered the Indian market under the name Gerald Online India.

References

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External links

All appear to be dead:
Geraldonline.com: Gerald Online jewelleryGeraldonline.in: Gerald Online India jewelleryGeraldratner.co.uk: Gerald Ratner biography
Online jewellery retailers of the United Kingdom Jewellery retailers of India Retail companies based in London Retail companies established in 2003 2003 establishments in England