Georgetown Institute For Consumer Research
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The Georgetown Institute for Consumer Research (GICR) is an academic institute within the
McDonough School of Business The Robert Emmett McDonough School of Business, commonly shorted to the McDonough School of Business and abbreviated as the MSB, is the business school of Georgetown University in Washington, D.C. Founded in 1957, it grants both undergraduate and ...
at
Georgetown University Georgetown University is a private university, private research university in the Georgetown (Washington, D.C.), Georgetown neighborhood of Washington, D.C. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789 as Georg ...
that was founded in 2012. The Georgetown Institute for Consumer Research (GICR) seeks to advance research that builds an understanding of consumers, with a focus on data analytics. GICR has several goals:
•Support faculty research in consumer analytics and insights;
•Develop student expertise in consumer analytics through offerings such as the MBA Certificate in Consumer Analytics and Insights;
•Collaborate with organizations interested in consumer analytics and insights; and
•Convene stakeholders for events related to consumer analytics and insights.


Background

McDonough School of Business The Robert Emmett McDonough School of Business, commonly shorted to the McDonough School of Business and abbreviated as the MSB, is the business school of Georgetown University in Washington, D.C. Founded in 1957, it grants both undergraduate and ...
, home of the institute, is part of
Georgetown University Georgetown University is a private university, private research university in the Georgetown (Washington, D.C.), Georgetown neighborhood of Washington, D.C. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789 as Georg ...
, founded in
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
in 1789. The institute shares the university’s mission to produce knowledge and educate leaders to address the most significant challenges and opportunities facing business and society. Other centers and initiatives that the McDonough School of Business supports include, but are not limited to, the Center for Business & Public Policy, Center for Financial Markets and Policy, Real Estate Finance Initiative, Entrepreneurship Initiative, Global Business Initiative, Global Social Enterprise Initiative, Women's Leadership Initiative, and the Institute for the Study of Markets and Ethics.


References


External links


Official website
{{authority control Georgetown University programs Academic organizations based in the United States