George T. Yang
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George T. Yang is a Filipino businessman, investor, singer, and former diplomat who owns the master franchise of
McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...
in the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
through Golden Arches Development Corporation (GADC). He is the founder of McDonald's Philippines through the company GADC and opened the first branch in Morayta in 1981, then in
Cubao Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...
before expanding to 700 branches nationwide.


Early life and education

George T. Yang was born on September 12, 1938 in
Tondo, Manila Tondo is a district located in Manila, Philippines. It is the largest in terms of area and population of Manila's sixteen districts, with a Census-estimated 631,313 people in 2015 and consists of two congressional districts. It is also the seco ...
. He is the eldest among two sons and daughter of Yang Ing Kuong. George's grandfather was an immigrant from China who would establish the United Insurance firm in the Philippines. He also had a passion for singing since he was 12 years old but would only pursue a serious career in singing much later in life. Although coming from a Chinese family, him pursuing a career in singing was discouraged. Yang attended the
De La Salle University De La Salle University ( fil, Pamantasang De La Salle or Unibersidad ng De La Salle), also referred to as DLSU, De La Salle or La Salle, is a private university, private, Catholic Church, Catholic coeducational research university run by the I ...
where he obtained his undergraduate degree. He also went to the United States to study at
Wharton Business School The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in P ...
at the
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
where he earned his Master's in Business Administration.


Business career


Prior to McDonald's

Upon returning to the United States, Yang worked as an employee for two years. He worked as marketing manager for Bataan Cigarette Company while simultaneously serving as a consultant for Chinese companies in
Binondo Binondo () is a district in Manila and is referred to as the city's Chinatown. Its influence extends beyond to the places of Quiapo, Santa Cruz, San Nicolas and Tondo. It is the oldest Chinatown in the world, established in 1594 by the ...
and teaching night school at the De La Salle University. He also helped his wife set up Kristine Jewelry, a jewelry company.


McDonald's

In the 1970s, Yang looked to introduce the famed American hamburger franchise
McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...
across the Philippines. In 1974, he contacted McDonald's headquarters in
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...
regarding a proposal for obtaining the franchising rights to open various outlets in the Philippines. Yang's proposals were initially ignored, though he continued to remind the company regarding his business interest. In 1976, representatives of McDonald's International sent a delegation to the Philippines to conduct a feasibility study on establishing presence in the Philippine market. McDonald's International was also considering partnering with other local firms in establishing presence in the Philippines' other than Yang. Yang sold himself as a "long term partner" and volunteered to work in
British Hong Kong Hong Kong was a colony and later a dependent territory of the British Empire from 1841 to 1997, apart from a period of occupation under the Japanese Empire from 1941 to 1945 during the Pacific War. The colonial period began with the Briti ...
where he networked with the business associate of the holder of the master franchise in the city and worked with uniformed crew at an outlet in
Kowloon Kowloon () is an urban area in Hong Kong comprising the Kowloon Peninsula and New Kowloon. With a population of 2,019,533 and a population density of in 2006, it is the most populous area in Hong Kong, compared with Hong Kong Island and t ...
. In 1980, McDonald's decided to award the master franchise to Yang and, shortly thereafter, set up the first Philippine McDonald's in Sampaloc,
Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...
the following year. Yang's company which would manage the master franchise is named Golden Arches Development Corporation. His son Kenneth, would be appointed as managing director in 2003. Kenneth would eventually become Golden Arches' president and CEO.


Other ventures

Aside from McDonald's Philippines, Yang also leads other companies including First Georgetown Ventures, HAVI Food Services (Philippines) and GEC Land Development Corp.


Diplomatic career

Yang has also served as an honorary consul general to
Eritrea Eritrea ( ; ti, ኤርትራ, Ertra, ; ar, إرتريا, ʾIritriyā), officially the State of Eritrea, is a country in the Horn of Africa region of Eastern Africa, with its capital and largest city at Asmara. It is bordered by Ethiopia ...
. He was also elected as dean of the Consular Corps of the Philippines (CCP) in 2014.


Music career

Yang is also a singer with classical and
opera Opera is a form of theatre in which music is a fundamental component and dramatic roles are taken by singers. Such a "work" (the literal translation of the Italian word "opera") is typically a collaboration between a composer and a librett ...
music as his main genre. He is signed under
Universal Records Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch–American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
. He had formal training at an old age. He trained with Rachelle Gerodias, Raul Sunico, Raul Navarro,
Lily Monteverde Lily Yu Monteverde, nicknamed Mother Lily (born August 19, 1938), is a Filipina film producer and businesswoman. She is the first and many Filipina Movie producers who produced the boom of blockbuster films in different genres in the 70s and 80 ...
, and
Gerard Salonga Gerard Imutan Salonga (born October 11, 1973) is a Filipino musical conductor, composer, and arranger. From 2012 to 2020, he was the music director of the ABS-CBN Philharmonic Orchestra, assistant conductor of the Hong Kong Philharmonic Orchestra ...
. Yang decided to return to his childhood past time of singing after being forced to take part at a
karaoke Karaoke (; ; , clipped compound of Japanese ''kara'' "empty" and ''ōkesutora'' "orchestra") is a type of interactive entertainment usually offered in clubs and bars, where people sing along to recorded music using a microphone. The music is ...
session with guests at a bar in the late 1990s.
Jose Mari Chan Jose Mari Lim Chan (; born March 11, 1945) is a Filipino singer, TV host, songwriter and businessman in the sugar industry. He is currently chairman and CEO of Binalbagan Isabela Sugar Company, Inc. (BISCOM) in Negros Occidental and A. Chan Su ...
, who was also his friend, convinced him to release his first CD, "Yang at Heart" in 2002. The album was followed by "Forever Yang", and "The Night is Yang". He also did collaborative performances with Chan. He also did pop songs for McDonalds's
television commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
and did acting roles in
musicals Musical theatre is a form of theatrical performance that combines songs, spoken dialogue, acting and dance. The story and emotional content of a musical – humor, pathos, love, anger – are communicated through words, music, movement ...
. He also founded the Klassikal Music Foundation in 2007 which provided classical music education to youth who could not afford to pursue a college degree in music.


Awards and honors

His alma mater,
De La Salle University De La Salle University ( fil, Pamantasang De La Salle or Unibersidad ng De La Salle), also referred to as DLSU, De La Salle or La Salle, is a private university, private, Catholic Church, Catholic coeducational research university run by the I ...
and the
José Rizal University José Rizal University (formerly ''José Rizal College'' or ''JRC''), also referred to by its acronym JRU is a private non-sectarian, non-stock coeducational basic and higher education institution located in Mandaluyong, Metro Manila, Phili ...
has conferred him with honorary doctorate degrees.


Personal life

George Yang is married to Kristine Yang with whom he has three sons and a daughter.


Discography

*"Yang at Heart" (2002) *"Forever Yang" *"The Night is Yang" *"Always Yang" (2007)


References

{{DEFAULTSORT:Yang, George T. 1938 births Living people 21st-century Filipino male singers Filipino chief executives Filipino company founders Filipino expatriates in the United States Filipino people of Chinese descent Honorary consuls of the Philippines People from Tondo, Manila