George S. Harrison is the former Senior Vice President of Marketing and Corporate Communication at

Nintendo of America is a Japanese multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing card ...

Education

Harrison holds a bachelor's degree from the

University of Connecticut The University of Connecticut (UConn) is a public land-grant research university in Storrs, Connecticut, a village in the town of Mansfield. The primary 4,400-acre (17.8 km2) campus is in Storrs, approximately a half hour's drive from H ...

in finance and holds a master's degree in

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

from the

University of Wisconsin–Madison A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United Stat ...

Career

Harrison was the director of marketing for Pepsi USA from 1981 to 1987, where he played a part in the

Cola Wars The cola wars are the long-time rivalry between cola producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flag ...

. From 1987 to 1992, George Harrison worked as director of new ventures for

Quaker Oats The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Sc ...

under PepsiCo. George Harrison oversaw retail merchandising, publications, advertising, corporate communications and promotions at Nintendo of America. Harrison joined the company in March 1992 as Director of Advertising and Promotion. In July 1993, Harrison was promoted to the position of Director of Marketing and Corporate Communications. Harrison's most recent promotion was in 2001. Nintendo announced that its marketing offices would move from Washington state to San Francisco or New York in July 2007, and on September 14, 2007 Harrison said "I have confirmed to all employees that I will be leaving at the end of December and not making the move to California". Harrison left Nintendo in December 2007, and has since gone on to found the marketing

consulting firm A consulting firm or simply consultancy is a professional service firm that provides expertise and specialised labour for a fee, through the use of consultants. Consulting firms may have one employee or thousands; they may consult in a broad rang ...

Harrison Insights.

References

External links

* * {{DEFAULTSORT:Harrison, George Nintendo people Living people University of Connecticut alumni Year of birth missing (living people) Wisconsin School of Business alumni Video game businesspeople