Invention
In May 1998, Claudio Vicentelli, experienced in technical applications of permanent magnets and the creator of a product deposited for the magnetic circuit, and the brand name "GEOMAG" (which has developed the characters in the logo with chained circles). The patent defines a particular circuit obtained by the coupling of bars, of which each consists of two magnets at the ends and is connected with a metal pin and metallic spheres. This structure guarantees high performance using the minimum amount of magnetic material, which is very expensive. In August of the same year, Vicentelli grants the license to market and manufacture the products worldwide to the Sardinian company, Plastwood S.r.l. During this time Vicentelli perfected the technology of the construction game, ensuring the constant centesimal tolerances of the magnetic bars.Geomag worldwide
Gemoag products were first introduced at the end of 1999 throughout the Italian chain toy shop ''Città del Sole''. In January and February 2000 the products demonstrated huge success at toy fairs in Milan, Nuremberg and New York. The game quickly diffused throughout the world, so much so that in 2001 the first imitation from a small US operator entered the market with products produced in China. In 2002 the imitations increased in the market from smaller operators. In the same year, due to the difference in views on the development of the products, the relationship between Vicentelli and Plastwood came to an end. This created the introduction of ''Geomag SA'' in January 2003, a Swiss company with its headquarters inCrisis and rebirth
Geomag SA took a severe hit in the competitive struggle as it was essentially a single product company. It was affected by the lack of rules and the subsequent influx of advertising material and was forced to close in November 2007. However, the market still showed strong potential (estimated at around 400 million dollars) whereby Geomag SA still remained the only company with a strong point of reference in the field. 2008 began the hunt for new potential partners, which would allow the group to recover quickly and implement the product strategies to the market that will prove to be successful. A group of entrepreneurs gave birth to a new society, Geomagworld SA. 2009 was the year of the definitive rebirth. Geomagworld SA started a process of partial re-industrialization and in April began the production of the 58 mm magnetic bar in order to comply with the European Standard EN71. The bar eventually formed the ''kid's'' lines (aged +3), along with ''colour'' (bars and spheres) and ''panel'' (bars, spheres and panels for reinforcement and a decorative effect ). The original bar (27 mm), of which production still continues, became the new line ''pro'' consisting of ''pro colour'', ''pro metal'' and ''pro panel'', and lost its image of being a toy and its rights to be offered to the public under 14 years of age. The line ''pro'' is still highly appreciated and consumed by the adult target market, thanks to its patented circuit and high performance as the bars are able to develop a magnetic attraction force equal to more than 200 times its own weight (4.5 grams). The ''G-Baby'' line maintained its characteristics as it is in line with all the new regulations. In 2010, a ''pink'' line targeted at girls was introduced, and in 2011 a vehicle line ''wheel'' was released. The ''roly-poly products'' were added to the ''G-Baby'' line, animal characters that swing from the hemisphere platform. In 2012, new colours were introduced: luminous ''glow'', and in 2013 ''glitter'', with small sparkly metallic inserts. The ''world''line has cardboard panels with designs (house, castle, etc.) instead of the original plain panels. The ''e-motion'' line has additional specific accessories. 2013 saw the launch of ''KOR Geomag'', similar to a three-dimensional puzzle consisting of a magnetic centre with sectors that attach through the magnetic force, allowing for the rotation and sliding around the core. In 2014, the core technology platform KOR - is the heart of the spherical magnetic sectors that are attached to the central metal sphere, these are covered by plastic to form an egg - creating the ''KOR pure''. 2014 saw the birth of ''mechanics'', an extension of the Geomag Classic using elements of mechanics. These new plastic elements are fully compatible and integrated with classic bars and spheres allowing the construction of larger models, more solid structures, and the use of simpler construction methods.The magnetic toy
In an interview with Claudio Vicentelli, he discusses how he started with a prototype of wood, and eventually developed his idea of a magnetic toy and how it is known today (Geomag classic and PRO). The turning point in the evolution of the project, occurred when Vicentelli was in the finalization of the design of the object, deciding how to best achieve an optimal balance between magnetic attraction force and weight. This is when the original idea was abandoned, the original form of a "brick", and moved to a new system of bars and spheres instead. The choice allowed for the maintenance of the highest ratio of magnetic force and weight cost of each unit, while also allowing for the possible development of the project and its subsequent marketing in a relatively short time. After the selection of the most efficient form, the next phase in the development of the toys was the research and the study of materials for the various components, in addition to choosing the most appropriate magnets. Complex calculations on the diameter of the bars and spheres allowed to obtain the coupling of two bars on the same sphere with angles less than 60 degrees, which is the necessary condition for the creation of triangular figures at the base of the game. The choice of using plastic to cover the bars posed a difficult task, however, it allowed the lightening of the individual units (with a thickness of a few tenths of a millimetre), while ensuring sufficient rigidity to support the three-dimensional shape of the figures once constructed. Another aspect of the project development that Vicentelli describes as being fundamentally important, is the protection of the components from oxidation and continuous rubbing. Once all of these solutions were put in place, Vicentelli concentrated on the optimization of the product. This was done by reducing the amount of plastic being used for the coatings, alongside the constant search for the increase of the ratio of strength/weight/cost while maintaining the same performance.Similar toys
There are toy systems similar to Geomag, with slight dimensional differences. Making geometric forms which are consistent and stable usually requires components from a single source, due to the different lengths. Similar toys: * Magformers * Madmag * Magic Joint * Magmax *Awards
References
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