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Genny is an Italian
ready-to-wear Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...
manufacturer. It was founded in
Ancona Ancona (, also , ) is a city and a seaport in the Marche region in central Italy, with a population of around 101,997 . Ancona is the capital of the province of Ancona and of the region. The city is located northeast of Rome, on the Adriatic S ...
in 1961 by Arnaldo Girombelli.


History

Born in Ancona, Arnaldo Girombelli was the owner of a
boutique A boutique () is a small shop that deals in fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη (''apothēkē'') "storehouse". The term ''boutique'' and also ''d ...
with an adjacent small tailor workshop for skirts and blouses in his hometown. After gradually expanding the workshop and increasing the number of seamstresses, in 1962 he founded a label for his creations, "Genny", named after his eldest daughter. In the second half of the 1960s Genny started to have a large success thanks to a line of pleated oblique skirts obtained through a new treatment technique of cloth, then in 1973 it introduced a youthful line, "Byblos", and
Gianni Versace Giovanni Maria "Gianni" Versace (; 2 December 1946 – 15 July 1997) was an Italian fashion designer, socialite and businessman. He was the founder of Versace, an international luxury-fashion house that produces accessories, fragrances, make-u ...
became its designer. Later, Guy Paulin and his assistant
Christian Lacroix Christian Marie Marc Lacroix (; born 16 May 1951) is a French fashion designer. The name may also refer to the company he founded. Lacroix's designs combine luxury and insouciance. He prefers artisanal trades, fringe, bead, and embroidery. He's ...
replaced Versace at Byblos, while Versace launched another Genny's experimental line, "Complice". In 1983, Byblos became an independent company. After the death of Girombelli, his wife Donatella became the chairwoman of the group. In 2001
Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...
acquired the label, and Genny stopped its production in 2004. In 2011 the label was acquired by Swinger International S.p.A., which decided to relaunch the brand and appointed Gabriele Colangelo as the new designer. On July 21, 2018, the brand received Tao Award for fashion during the Taomoda event in
Taormina Taormina ( , , also , ; scn, Taurmina) is a ''comune'' (municipality) in the Metropolitan City of Messina, on the east coast of the island of Sicily, Italy. Taormina has been a tourist destination since the 19th century. Its beaches on ...
.


See also

*
Italian fashion Italy is one of the leading countries in fashion design, alongside France, the United States and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their atte ...
*
Made in Italy Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy, especially concerning the design, fashion, food, manufacturing, craftsmanship, and engineering industries. History Made in Italy ...


References


External links

* {{Authority control Clothing companies established in 1961 Italian companies established in 1961 Italian suit makers Luxury brands High fashion brands Eyewear brands of Italy Shoe companies of Italy Fashion accessory brands Perfume houses Bags (fashion) Swimwear manufacturers 1961 establishments in Italy Manufacturing companies based in Milan Clothing brands of Italy