General Motors J Platform
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The General Motors J platform, or J-body, is an
automobile platform A car platform is a shared set of common design, engineering, and production efforts, as well as major components, over a number of outwardly distinct models and even types of cars, often from different, but somewhat related, marques. It is pract ...
that was used by
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
for compact cars from the 1982 to 2005 model years. The third generation of compact cars designed by GM, the J-body marked the introduction of front-wheel drive for its compact model lines, replacing the rear-wheel drive H platform. The J-body was marketed as a world car, with GM brands selling versions of the platform in North America, Europe, Australia, and Japan; in markets outside of North America, the model line was packaged as a
mid-size car Mid-size—also known as intermediate—is a vehicle size class which originated in the United States and is used for cars larger than compact cars and smaller than full-size cars. "Large family car" is a UK term and a part of the D-segment in t ...
. Outside North America, the use of the J platform was phased out after the 1980s in favor of the Opel-based GM2900 platform. In North America, the introduction of the Saturn S-Series would lead to the consolidation of the J-body to the Chevrolet and Pontiac brands. Following several major revisions, the J platform remained in use into the 21st century; in June 2005, the final example (a Pontiac Sunfire) was produced. Introduced by Saturn for 2003, the GM Delta platform is the fourth generation of compact cars from General Motors.


Background

The design of the J-car began in 1976. Originally, the J-car was only intended for the Chevrolet and Pontiac brands, but soon thereafter Oldsmobile and Buick were added. At the time, GM-controlled divisions in different parts of the world manufactured totally different rear-wheel drive C-segment cars – the Chevrolet Vega in America, the Vauxhall Cavalier/ Opel Ascona in Europe, the
Holden Torana The Holden Torana is a mid-sized car that was manufactured by Holden from 1967 to 1980. The name apparently comes from an word meaning "to fly" in an unconfirmed Aboriginal Australian language. The original HB series Torana was released in 19 ...
in Australia and the Isuzu Florian in Japan. It was decided that a common replacement would be developed to eliminate duplication of engineering effort and ensure parts interchangeability – a practice known as
badge engineering In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manu ...
or platform-sharing. In November 1979, subsequent to the second fuel crisis and only 14 months before the cars introduction, it was decided to create a
Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed i ...
derivative as well. Aside from a hefty price tag, the hastily developed Cimarron had little to distinguish it from the other J-car offerings. In continental Europe, the car was sold as the Opel Ascona. In Britain, it was known as the Vauxhall Cavalier. Irrespective of badging, European production of the J-body occurred in plants in Germany, Belgium, and Britain. It was generally well received but was narrowly beaten to the
European Car of the Year The European Car of the Year ("ECOTY") award is an international Car of the Year award established in 1964, by a collective of automobile magazines from different countries in Europe. The current organising companies of the award are ''Auto'' (Ita ...
accolade by the Renault 9. The Vauxhall Cavalier version was particularly successful in Britain, where it was the second best selling car in 1984 and 1985 and managed around 800,000 sales across a seven-year production run. At the time, it set new standards for performance and economy in this size of car in Europe; for instance, the 1.6 petrol engined Cavalier for the British market had a top speed of 105 mph, compared to the 101 mph top speed of the 2.0 petrol engined Ford Cortina – its key competitor for a year until the Ford Sierra was launched in 1982. Due to the exterior dimensions, and the engines offered being in compliance with Japanese regulations, the platform was classed in the favorable "compact" designation allowing the Isuzu Aska to compete with other Japanese made products sold in the domestic market at the time. Isuzu also supplied kits for Holden's J-car version, the Camira. The fourth character in the Vehicle Identification Number for a J-body car is "J".


Development

The platform received two major cosmetic redesigns, in 1988 and a more thorough makeover in 1995, along with major powertrain revisions. The 1995 makeover was only sold in North America, as General Motors subsidiaries in other countries had replaced it (mainly with cars based on the GM2900 platform). This makeover had originally been planned for the 1992 model year when work begain in 1988, but General Motors' bad finances forced them to postpone it twice. Keenan & Smith, p. 36 A variety of convertible versions were developed as well, from fully official to purely aftermarket. In all cases, final assembly of convertibles was subcontracted by General Motors; in North America by American Sunroof Corporation (ASC); in Brazil by Envemo and Sulam, and in Europe by
Keinath Keinath Automobilbau was a car manufacturer based in Reutlingen, Germany owned and operated by Horst Keinath. The company began by producing a convertible variant of the Opel Monza, and the Vauxhall Cavalier Mark 2. Along with Hammond & Thiede and ...
and . Hammond & Thiede's version originated with the Karosseriefabrik Voll, which was taken over by H&T in 1985.


Models

Over its 24-year production run, the GM J platform would be sold under 16 different nameplates (five under the Pontiac brand alone). During the 1980s, a version of the J platform would be marketed by every division of General Motors in North America (with the exception of GMC). Over 5.8 million of the original (pre-1995 facelift) J-cars were sold in North America. Approximately 10,150,000 GM J platform cars were sold across eleven marques on six continents from 1982 through 1997. Consequently, it is the fifth best selling
automobile platform A car platform is a shared set of common design, engineering, and production efforts, as well as major components, over a number of outwardly distinct models and even types of cars, often from different, but somewhat related, marques. It is pract ...
in automotive history.


References


List of GM VIN codes
{{DEFAULTSORT:Gm J Platform J