''General Motors Concerts'', offering classical music on the radio, were heard in different formats on the NBC Red and NBC Blue networks between 1929 and 1937. The concerts began 1929-31 as a 30-minute series on the Red Network with Frank Black as the musical conductor on Mondays at 9:30pm. It also aired as ''General Motors Family Party''. The 1935–37 Red series, expanding to a full hour on Sundays at 10 p.m., featured

Ernö Rapée Ernö Rapée (or Erno Rapee) (4 June 1891 – 26 June 1945) was a Hungarian-born American symphonic conductor in the first half of the 20th century whose prolific career spanned both classical and popular music. His most famous tenure was as the h ...

conducting, along with violinists

Yehudi Menuhin Yehudi or Jehudi (Hebrew: יהודי, endonym for Jew) is a common Hebrew name: * Yehudi Menuhin (1916–1999), violinist and conductor ** Yehudi Menuhin School, a music school in Surrey, England ** Who's Yehoodi?, a catchphrase referring to the v ...

and

Erica Morini Erika Morini Siracusano (January 5, 1904 – October 31 or November 1, 1995) was a Jewish Austrian violinist. Early life and family Morini was born in Vienna, and received her first instruction from her father, Oscar Morini (originally spelled ...

, tenor

Lauritz Melchior Lauritz Melchior (20 March 1890 – 18 March 1973) was a Danish-American opera singer. He was the preeminent Wagnerian tenor of the 1920s, 1930s, and 1940s and has come to be considered the quintessence of his voice type. Late in his career, Me ...

, and sopranos

Kirsten Flagstad Kirsten Malfrid Flagstad (12 July 1895 – 7 December 1962) was a Norwegian opera singer, who was the outstanding Wagnerian soprano of her era. Her triumphant debut in New York on 2 February 1935 is one of the legends of opera. Giulio Gatti-Casaz ...

Lotte Lehmann Charlotte "Lotte" Lehmann (February 27, 1888 – August 26, 1976) was a German soprano who was especially associated with German repertory. She gave memorable performances in the operas of Richard Strauss, Richard Wagner, Ludwig van Beethoven, ...

and

Florence Easton Florence Easton (25 October 1882 – 13 August 1955) was a popular English dramatic soprano in the early 20th century. She was one of the most versatile singers of all time. She sang more than 100 parts, covering a wide range of styles and ...

. With a title change to ''The General Motors Promenade Concerts'', the program moved April 1937 to the Blue Network for a series of hour-long thematic shows with male/female leads, including one show of

Victor Herbert Victor August Herbert (February 1, 1859 – May 26, 1924) was an American composer, cellist and conductor of English and Irish ancestry and German training. Although Herbert enjoyed important careers as a cello soloist and conductor, he is be ...

music with

Jan Peerce Jan Peerce (born Yehoshua Pinkhes Perelmuth; June 3, 1904 December 15, 1984) was an American operatic tenor. Peerce was an accomplished performer on the operatic and Broadway theatre, Broadway concert stages, in solo recitals, and as a recordi ...

and

Rose Bampton Rose Bampton (November 28, 1907 in Lakewood, Ohio – August 21, 2007 in Bryn Mawr, Pennsylvania) was an American opera singer who had an active international career during the 1930s and 1940s. She began her professional career performing mostly m ...

. Broadcast on Sundays at 8pm, this series continued until June 1937.Dunning, John. ''On the Air: The Encyclopedia of Old-Time Radio''. Oxford University Press, 1998.
As ''General Motors Concert'', the final 13-week series brought together radio's first concert stock company on October 3, 1937. With Rapee conducting the General Motors Symphony Orchestra and Chorus, these broadcasts were part of a ''Sunday Nights at Carnegie Hall'' series sponsored by General Motors. Swedish tenor

Jussi Björling Johan Jonatan "Jussi" Björling ( , ; 5 February 19119 September 1960) was a Swedish tenor. One of the leading operatic singers of the 20th century, Björling appeared for many years at the Metropolitan Opera in New York City and less frequentl ...

made his American debut as part of this series on November 28, 1937. The rotating line-up of leading name performers featured Björling, Donald Dickson,

Helen Jepson Helen Jepson (November 28, 1904 – September 16, 1997) was an American lyric soprano. Early years Jepson was born in Titusville, Pennsylvania, on November 28, 1904, (Two sources give her birthday as November 28, 1906.) DeLong, Thomas A. (199 ...

Maria Jeritza Maria Jeritza (born Marie Jedličková; 6 October 1887 – 10 July 1982) was a dramatic soprano, long associated with the Vienna State Opera (1912–1934 and 1950-1953) and the Metropolitan Opera (1921–1932 and 1951). Her rapid rise to fame, ...

Grace Moore Mary Willie Grace Moore (December 5, 1898January 26, 1947) was an American operatic soprano and actress in musical theatre and film.Obituary ''Variety'', January 29, 1947, page 48. She was nicknamed the "Tennessee Nightingale." Her films helped ...

Erna Sack Erna Dorothea Luise Sack (née Weber; 6 February 18982 March 1972) was a German coloratura soprano, known as the German Nightingale for her high vocal range. Biography Erna Weber was born in Spandau, Berlin. As a child, her voice attracted attent ...

Joseph Schmidt Joseph Schmidt (4 March 1904 – 16 November 1942) was an Austro-Hungarian and Romanian Jewish tenor and actor. Life and career Schmidt was born in Davideny (Ukrainian: '' Davydivka'') village in the Storozhynets district of the Bukovina ...

and

Richard Tauber Richard Tauber (16 May 1891 – 8 January 1948) was an Austrian tenor and film actor. Early life Richard Tauber was born in Linz, Austria, to Elisabeth Seifferth (née Denemy), a widow and an actress who played soubrette roles at the local theat ...

. In addition to the music, John B. Kennedy narrated science stories. The announcer was

Milton Cross Milton John Cross (April 16, 1897 – January 3, 1975) was an American radio announcer famous for his work on the NBC and American Broadcasting Company, ABC radio networks. He was best known as the voice of the Metropolitan Opera, hosting its Met ...

. The series presented its final broadcast on December 26, 1937.

References

{{reflist

Listen to

Telephone interview with Grace Moore prior to her October 1937 appearance on ''General Motors Concert''

External links

1920s American radio programs American classical music radio programs General Motors 1929 radio programme debuts 1937 radio programme endings NBC Blue Network radio programs NBC radio programs

See also

References

Listen to

External links